{"id":78,"date":"2025-06-14T09:34:07","date_gmt":"2025-06-14T09:34:07","guid":{"rendered":"https:\/\/piperline.io\/?page_id=78"},"modified":"2025-08-13T10:36:46","modified_gmt":"2025-08-13T10:36:46","slug":"news3","status":"publish","type":"page","link":"https:\/\/pieandpointer.co.uk\/news\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"78\" class=\"elementor elementor-78\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66fdb9d e-con-full e-flex e-con e-parent\" data-id=\"66fdb9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a860041 e-flex e-con-boxed e-con e-child\" data-id=\"a860041\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ca138 elementor-widget elementor-widget-heading\" data-id=\"18ca138\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News and insights.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b229d hfe-search-layout-icon_text elementor-widget elementor-widget-hfe-search-button\" data-id=\"d5b229d\" data-element_type=\"widget\" data-settings=\"{&quot;size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;16&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;close_icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;20&quot;,&quot;sizes&quot;:[]},&quot;close_icon_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;close_icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;close_icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"hfe-search-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"hfe-search-button-wrapper\" role=\"search\" action=\"https:\/\/pieandpointer.co.uk\/news\/\" method=\"get\">\n\n\t\t\t\t\t\t<div class=\"hfe-search-form__container\" role=\"tablist\">\n\t\t\t\t\t\t\t\t\t<input placeholder=\"Search\" class=\"hfe-search-form__input\" type=\"search\" name=\"s\" title=\"Search\" value=\"\">\n\t\t\t\t\t<button id=\"clear-with-button\" type=\"reset\">\n\t\t\t\t\t\t<i class=\"fas fa-times\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<button class=\"hfe-search-submit\" type=\"submit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba9482 e-flex e-con-boxed e-con e-parent\" data-id=\"bba9482\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d839712 e-con-full e-flex e-con e-child\" data-id=\"d839712\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648f05b elementor-widget elementor-widget-shortcode\" data-id=\"648f05b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[showdpt instance=\"0\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e769816 e-flex e-con-boxed e-con e-parent\" data-id=\"e769816\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5b495 elementor-widget elementor-widget-shortcode\" data-id=\"eb5b495\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- section 2 box right start -->        \n  <div class=\"contact-us-right\">\n      \n      <div class=\"contact-block-form\">\n          \n          \n          \n      <div class=\"step-stages\">\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">YOUR INFO<\/span>\n<\/div>\n\n\n\n\n<span class=\"line\"><\/span>\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">SELECT TIME<\/span>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n      <div class=\"contact-boxes\">\n          \n \n             <!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/hbarltrop?embed=true\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\n<\/div><\/div>\n <!-- section 2 box right end -->   \n \n             <\/div>\n             \n  <!-- section 2 box end -->\n  \n  \n  <style>\n      \n      @media only screen and (min-width: 1023px) {\n  .contact-us-right {\n    height: 820px;\n\n  }\n}\n@media only screen and (max-width: 1024px) {\n  .contact-us-right {\n    height: 780px;\n\n  }\n}\n\n.address-text{\n    color:#fff;\n}\n\nul{\n    margin:0;\n    padding:0;\n}\n\n.step-stages {\n  width: 100%;\n  margin: 0px auto;\n  text-align: center;\n  display: block;\n  padding-top: 25px;\n  height: 100px;\n  border-radius: 25px 25px 0px 0px;\n  background-color: #1d4357;\n}\n\n.step-stages .point {\n  display: inline-block;\n  background: #30c4e0;\n  width: 25px;\n  height: 25px;\n  border-radius: 100px;\n  color: #30c4e0;\n}\n\n.point2-title {\n  color: #fff;\n  margin-left: -40px;\n  margin-top: 10px;\n  width: 100px;\n  display: block;\n  position: absolute;\n  font-size: 14px;\n  font-weight: 600;\n}\n\n@media only screen and (min-width: 1023px) {\n  .line {\n    width: 230px;\n  }\n}\n\n@media only screen and (max-width: 1024px) {\n  .line {\n    width: 200px;\n  }\n}\n\n.line {\n  display: inline-block;\n  position: relative;\n  height: 4px;\n  top: -5px;\n  margin-left: -5px;\n  margin-right: -5px;\n  background: #30c4e0;\n}\n  <\/style>\n              \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1f61d0 e-con-full e-flex e-con e-parent\" data-id=\"a1f61d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a76467 e-flex e-con-boxed e-con e-child\" data-id=\"3a76467\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b95b7 e-grid e-con-full e-con e-child\" data-id=\"b3b95b7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e45bf1c e-con-full e-flex e-con e-child\" data-id=\"e45bf1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0978a7 elementor-widget elementor-widget-html\" data-id=\"a0978a7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"footer-logo\">\n                <a href=\"https:\/\/pieandpointer.co.uk\">\n                        <span class=\"menu-logo\" style=\"font-size:40px\">Pie & Pointer<\/span><span class=\"menu-logo-cp\" style=\"font-size:12px\">\u00a9<\/span><\/span>\n                    <\/a>\n                                    <\/div>\n<span style=\"color:#fff;font-size:20px;margin-top:10px;display:table\">Fractional CMO and Marketing Partner for B2B tech and SaaS Brands.<\/span>\n\n<style>.menu-logo{\ncolor: #fff;\n  font-weight: 500;\n  letter-spacing: -1px;\n}\n.contact-block-form{\nmax-height: 719px;\n    overflow: hidden;\n    }<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a090dd elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8a090dd\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3e11c84\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-calendar-alt elementor-repeater-item-08a5497\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Calendar-alt<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad4e8f9 e-con-full e-flex e-con e-child\" data-id=\"ad4e8f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6151691 elementor-widget elementor-widget-heading\" data-id=\"6151691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QUICK LINKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d5a83 elementor-widget elementor-widget-html\" data-id=\"e5d5a83\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            \n                                        \n                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/about\/\">About<\/a><\/li>\n                                            \n                                                                         <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\">Fractional CMO<\/a>\n             <\/li>\n                         \n                         \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\">Fractional marketing team<\/a><\/li>\n                                                <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Services<\/a><\/li>\n                                                \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\">Success stories<\/a><\/li>                                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/contact\/\">Contact<\/a>\n           <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a2d9aa e-con-full e-flex e-con e-child\" data-id=\"4a2d9aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaf4b5 elementor-widget elementor-widget-heading\" data-id=\"aaaf4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dcbc6 elementor-widget elementor-widget-html\" data-id=\"84dcbc6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Strategy<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Web design<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Content and CRO<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">SEO<\/a><\/li>                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Paid media<\/a>\n                                            <\/li>\n                                                  <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Organic social<\/a>\n                                            <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b52b2 e-con-full e-flex e-con e-child\" data-id=\"75b52b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab3d48 elementor-widget elementor-widget-heading\" data-id=\"3ab3d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cd0bc elementor-widget elementor-widget-html\" data-id=\"f0cd0bc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"address-text\">\n<span style=\"color:#30c4e0;font-weight:600\">E<\/span> : hello@pieandpointer.co.uk\n\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>News and insights. [showdpt instance=&#8221;0&#8243;]<\/p>\n","protected":false},"author":1,"featured_media":1575,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-78","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B tech and SaaS marketing insights | Piperline<\/title>\n<meta name=\"description\" content=\"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B tech and SaaS marketing insights | Piperline\" \/>\n<meta property=\"og:description\" content=\"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pieandpointer.co.uk\/news\/\" \/>\n<meta property=\"og:site_name\" content=\"Pie &amp; Pointer News and Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T10:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1232\" \/>\n\t<meta property=\"og:image:height\" content=\"821\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/\",\"name\":\"B2B tech and SaaS marketing insights | Piperline\",\"isPartOf\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg\",\"datePublished\":\"2025-06-14T09:34:07+00:00\",\"dateModified\":\"2025-08-13T10:36:46+00:00\",\"description\":\"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pieandpointer.co.uk\/news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#primaryimage\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg\",\"contentUrl\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg\",\"width\":1232,\"height\":821},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pieandpointer.co.uk\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#website\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/\",\"name\":\"Pie &amp; Pointer News and Insights\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pieandpointer.co.uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B tech and SaaS marketing insights | Piperline","description":"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pieandpointer.co.uk\/news\/","og_locale":"en_US","og_type":"article","og_title":"B2B tech and SaaS marketing insights | Piperline","og_description":"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.","og_url":"https:\/\/pieandpointer.co.uk\/news\/","og_site_name":"Pie &amp; Pointer News and Insights","article_modified_time":"2025-08-13T10:36:46+00:00","og_image":[{"width":1232,"height":821,"url":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pieandpointer.co.uk\/news\/","url":"https:\/\/pieandpointer.co.uk\/news\/","name":"B2B tech and SaaS marketing insights | Piperline","isPartOf":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#primaryimage"},"image":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#primaryimage"},"thumbnailUrl":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg","datePublished":"2025-06-14T09:34:07+00:00","dateModified":"2025-08-13T10:36:46+00:00","description":"Discover the latest trends, strategies, and expert B2B tech and SaaS marketing insights, offering practical advice for business growth.","breadcrumb":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pieandpointer.co.uk\/news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pieandpointer.co.uk\/news\/#primaryimage","url":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg","contentUrl":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/hp-img1-piperline.jpg","width":1232,"height":821},{"@type":"BreadcrumbList","@id":"https:\/\/pieandpointer.co.uk\/news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pieandpointer.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"News"}]},{"@type":"WebSite","@id":"https:\/\/pieandpointer.co.uk\/news\/#website","url":"https:\/\/pieandpointer.co.uk\/news\/","name":"Pie &amp; Pointer News and Insights","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pieandpointer.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/pages\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":95,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/pages\/78\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/pages\/78\/revisions\/483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/media\/1575"}],"wp:attachment":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/media?parent=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}