{"id":1078,"date":"2025-08-11T08:06:29","date_gmt":"2025-08-11T08:06:29","guid":{"rendered":"https:\/\/piperline.io\/news\/?p=1078"},"modified":"2026-04-20T16:42:04","modified_gmt":"2026-04-20T16:42:04","slug":"how-to-secure-stakeholder-buy-in-for-your-tech-marketing-strategy","status":"publish","type":"post","link":"https:\/\/pieandpointer.co.uk\/news\/how-to-secure-stakeholder-buy-in-for-your-tech-marketing-strategy\/","title":{"rendered":"How to secure stakeholder buy in for your tech marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1078\" class=\"elementor elementor-1078\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbeec84 e-con-full e-flex e-con e-parent\" data-id=\"2dbeec84\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-585fcec6 e-flex e-con-boxed e-con e-child\" data-id=\"585fcec6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5241ee elementor-widget elementor-widget-shortcode\" data-id=\"2d5241ee\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124\" class=\"elementor elementor-124\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a72ef e-flex e-con-boxed e-con e-parent\" data-id=\"83a72ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f1ef8 e-grid e-con-full e-con e-child\" data-id=\"b5f1ef8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f16620c e-con-full e-flex e-con e-child\" data-id=\"f16620c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0adea6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"b0adea6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n\r\n<div class=\"main-logo\">\r\n                                           <a href=\"https:\/\/pieandpointer.co.uk\">\r\n                        <span class=\"menu-logo\">Pie & Pointer<\/span><span class=\"menu-logo-cp\">\u00a9<\/span>\r\n                    <\/a>\r\n                    <\/div>\r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    <style>\r\n         .elementor-124 .elementor-element.elementor-element-472a6a9 .hfe-dropdown.menu-is-active{\r\n               overflow:scroll;\r\n               height:400px;\r\n            }\r\n                    .hfe-sub-menu-item{\r\n                        \r\n                        background-color:#6eb3c2!important;\r\n                    }\r\n                    \r\n                    \r\n                    \r\n                    .main-logo a{\r\n    color:#fff;\r\n    font-family:'Plus Jakarta Sans', sans-serif!important;\r\n     margin-top:22px;\r\n     font-size: 30px;\r\n  font-weight: 500;\r\n  letter-spacing: -1px;\r\n     \r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n.mobile-menu {\r\n  position:absolute!important;  \r\n}}\r\n\r\n\r\n.ehf-header #masthead {\r\n  position: fixed!important;\r\n  width: 100%;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\nbackground-color:#132b38;\r\nheight: 90px;\r\n}\r\n.menu-spacer {\r\n    height: 2px;\r\n    width: 30px;\r\n    background-color: #269db9;\r\nmargin-top: 12px;\r\n    margin-bottom: 20px;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 p {\r\n  font-size: 15.4px;\r\n  line-height: 1.6;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n.elementor-204 .elementor-element.elementor-element-ab11f54{\r\n    padding-bottom:0px!important;\r\n}\r\n\r\nul.mega-sub-menu{\r\nmargin-top: 27px;\r\n    min-width: 1380px !important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n        position: fixed!important;\r\n    border-radius: 25px;\r\n    box-shadow: 0 8px 16px -4px rgba(6, 56, 68, .16), 0 0 4px rgba(6, 56, 68, .2);\r\n}\r\n\r\n\r\n.menu-logo-cp {\r\n  font-weight: 600;\r\n  font-size: 25%;\r\n  margin-left: 1px;\r\n  margin-top: 11px;\r\n  color: #fff;\r\n}\r\n\r\n\r\n\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-button{\r\n   background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  box-shadow: 1px 1px 20px rgba(0, 0, 0, .10);\r\n  text-shadow: 1px 1px 15px #269db9; \r\n}\r\n\r\n.contact-menu img{\r\n    background-color: #1d4357;\r\n  border-radius: 5px;\r\n  width: 37px;\r\n  margin-left: 20px;\r\n  margin-right: -20px;\r\n  display: inline-block;\r\n  float:right;\r\n  padding:8px;\r\nmargin-top:-10px;\r\n}\r\n\r\n.btn-text{\r\n  padding-top:10px;\r\n  display:inline-block;\r\n} \r\n\r\n\r\nbody{\r\n   font-family:'Plus Jakarta Sans', sans-serif!important;\r\n}\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-nav-menu--dropdown li:not(:last-child){\r\n      display: table;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n    font-weight:500;\r\n}\r\n\r\n.elementor-nav-menu, .elementor-nav-menu li, .elementor-nav-menu ul {\r\n    display: table;\r\n    width: 100%;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 1200px) {\r\n.hamburger-icon{\r\n    display:none;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-item > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-ancestor > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-page-ancestor > a.mega-menu-link{\r\n    color:#fff!important;\r\n}\r\n\r\n\r\n .elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    box-shadow: 0px 5px 40px 0px rgb(0 0 0 \/ 6%);\r\n}\r\n\r\n\r\n.chevron::before {\r\n\tborder-style: solid;\r\n\tborder-width: 0.20em 0.20em 0 0;\r\n\tcontent: '';\r\n\tdisplay: inline-block;\r\n\theight: 0.6em;\r\n\tleft: 0.15em;\r\n\tposition: relative;\r\n\ttop: 0.8em;\r\n\ttransform: rotate(-45deg);\r\n\tvertical-align: top;\r\n\twidth: 0.6em;\r\n  color:#269db9;\r\n}\r\n\r\n.chevron.right:before {\r\n\tleft: 4px;\r\n\ttransform: rotate(45deg);\r\n}\r\n\r\n.right{\r\n    float:none!important;\r\n}\r\n\r\n@media only screen and (max-width:1025px){\r\n\r\n.chevron {\r\n\tdisplay:none\r\n}}\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*text color start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link{\r\n    color:#fff;\r\n}\r\n\/*text color end*\/\r\n\r\n\r\n\/*desktop hide start*\/\r\n@media only screen and (min-width:1200px){\r\n    .mobile-nav{\r\n        display:none;\r\n}\r\n  li#mega-menu-item-284.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-288.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-107.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}}\r\n\/*desktop hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\/*mobile hide start*\/\r\n@media only screen and (max-width:1199px){\r\n    #mega-menu-wrap-menu-1{\r\n    display:none;\r\n    \r\n}\r\n li.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-20314{\r\n      display:none!important;\r\n}\r\n\r\nli.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-19228{\r\n      display:none!important;\r\n\r\n}\r\n li#mega-menu-item-19228.mega-menu-test.mega-menu-item{\r\n      display:none!important;\r\n}\r\n\r\n    li#mega-menu-item-20314.menu-test.mega-menu-item{\r\n      display:none!important;\r\n    }}\r\n\/*mobile hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*z-index and box-shadow start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n      box-shadow:0px 25px 40px 0px rgb(0 0 0 \/ 20%);\r\nborder-radius:15px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    z-index:99999999;\r\n}\r\n\/*z-index and box-shadow end*\/\r\n\r\n\r\n\r\n\/*button start*\/\r\n@media only screen and (max-width:699px){\r\n  .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\npadding:0px;\r\n        \r\n    }}  \r\n\r\n@media only screen and (max-width:1230px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n  padding: 16px 30px 14px 30px;  \r\n   font-size:17px!important;\r\n}}\r\n\r\n@media only screen and (max-width: 699px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n font-size:14px!important;\r\npadding: 15px 14px 15px 14px!important;\r\n    \r\n}}\r\n@media only screen and (max-width: 1230px) {\r\n.elementor-button .elementor-align-icon-right{\r\n    display:none;\r\n}}\r\n\r\n\/*button end*\/\r\n\r\n\r\n\r\n\r\n\/*menu width start*\/\r\n@media only screen and (min-width:2000px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n@media (max-width: 767px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    width: 100%!important;\r\n}}\r\n\/*menu width end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*mega menu styles start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n    background:transparent!important;\r\n}\r\n  \r\n  #mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n      padding:0;\r\n  }\r\n  \r\n\r\n  \r\n  .mega-sub-menu{\r\n      margin-top:32px;\r\n  }\r\n\r\n\r\n    li#mega-menu-item-19274.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19274.left-section-menu{\r\n        \r\n        width:33%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    }\r\n\r\n    li#mega-menu-item-20335.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20335.left-section-menu{\r\n        \r\n        width:24%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    \r\n    }\r\n    \r\n    \r\n    \r\n    li#mega-menu-item-19254.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19254.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:33%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n\r\n    li#mega-menu-item-20338.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20338.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\nli#mega-menu-item-20344.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20344.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item-has-children li.mega-menu-item-has-children>a.mega-menu-link>span.mega-indicator{\r\n    display:none;\r\n}\r\n\r\n\r\n\r\n li#mega-menu-item-19254.mega-left-menu-col.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-19254.left-menu-col{\r\n     \r\n }\r\n\r\n.mega-current-menu-parent > a + ul.mega-sub-menu {\r\n  display: flex !important;\r\n  flex-wrap: wrap;\r\n\r\n}\r\n\r\n\/*.mega-current-menu-parent > a + ul.mega-sub-menu > li {*\/\r\n\/*  width: 20% !important;*\/\r\n\/*}*\/\r\n\r\n\r\n.mega-menu-item-has-children > a + ul.mega-sub-menu > li > a + ul.mega-sub-menu {\r\n  opacity: 1 !important;\r\n  visibility: inherit !important;\r\n  position: inherit !important;\r\n}\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item > ul.mega-sub-menu {\r\n    display: block !important;\r\n}\r\n\r\n.mega-menu-menu-1-mobile-open {\r\n    overflow: hidden;\r\n}\r\n\r\n\r\n\r\n\r\n@media (max-width: 767px) {\r\n#mega-menu-menu-1 {\r\n    height: 400px !important;\r\n    overflow: auto !important;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        padding:0px!important;\r\n    margin:0px;\r\n}\r\n\r\n@media only screen and (min-width:2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:28px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:27px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){\r\n    .first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14406{\r\n    display:none!important;\r\n}}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:hover > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:focus > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-toggle-on > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu.mega-toggle-on ul.mega-sub-menu{\r\n       \r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1{\r\n    text-align:right;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link ul.mega-sub-menu {\r\n    color:#000!important;\r\n} \r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n    transform:none;\r\n    transition:none;\r\n}\r\n\r\n\r\n@media only screen and (min-width: 2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:16px; \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:16px; \r\n    }}\r\n    \r\n    @media only screen and (max-width: 1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    @media only screen and (max-width: 1710px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    a.mega-menu-link:hover{\r\n    background-color:transparent;\r\n    box-shadow:none!important;\r\n}\r\n\r\n    \r\n    li#mega-menu-item-14341.mega-intranet-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14341.intranet-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n             padding-left:50px!important;\r\n        \r\n        \r\n    }\r\n    \r\n        li#mega-menu-item-14232.mega-process-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14232.process-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n          \r\n        \r\n        \r\n    }\r\n    \r\n            li#mega-menu-item-14235.mega-knowledge-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14235.knowledge-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n         \r\n        \r\n        \r\n    }\r\n    \r\n    \r\n         li#mega-menu-item-14234.mega-customapp-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-14234.customapp-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n        padding-top:50px!important;\r\n            \r\n   \r\n        \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        box-shadow:none!important;\r\n        background-color:none;\r\n    }\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link:hover{\r\n    color:#fff;\r\n}\r\n\/*mega menu styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block2{\r\n    float:left;\r\n        width:28%;\r\n\r\n}\r\n\r\n.first-col-block-upper{\r\n background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\ncolor:#fff;\r\nborder-radius: 15px 0px 0px 0px;\r\n}\r\n\r\n\r\n.first-col-block-lower{\r\n background:linear-gradient(0deg, #132b38 0%, #025269 140%);\r\ncolor:#fff;\r\nborder-radius: 0px 0px 0px 15px;\r\n}\r\n\r\n\r\n   \r\n\r\n\r\n\/*menu structure styles start*\/\r\n\r\n@media only screen and (min-width:2000px){\r\n  \r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n    padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 0px 40px 0px 20px;\r\n    float:right;\r\n}\r\n\r\n\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:40px;\r\n    margin-bottom:45px;\r\n\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n\r\n}\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 40px;\r\n\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 40px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n\r\n\r\n\r\n  @media only screen and (max-width:1999px){\r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 25px 0px 50px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n  padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n  padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:50px;\r\n    margin-bottom:45px;\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n}\r\n\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 50px;\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 50px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n.menu-col-title{\r\nmargin-top: 5px;\r\n    font-weight: 600;\r\n    font-size: 18px;\r\n    letter-spacing: normal;\r\n    color: #269db9;\r\n}\r\n\r\n.menu-col-tx{\r\nmargin-top:10px;\r\nmargin-bottom:20px!important;\r\ncolor:#132b38;;\r\nfont-size:16px;\r\n}\r\n\r\n\r\n\r\n.left-menu-col img, .right-menu-col img, .left-menu-col2 img, .right-menu-col2 img{\r\n    width:35px;margin-right:12px;margin-bottom: -6px;\r\n}\r\n\r\n\r\n.sub-menu-left:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-left img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n}\r\n\r\n\r\n\r\n.sub-menu-right:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-right img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n.nav-find-out-top{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out-top:hover{\r\n    color:#132b38!important;\r\n}\r\n\r\n.nav-find-out:hover{\r\n      color:#132b38!important;\r\n}\r\n\r\n.nav-find-out img{\r\n    width:35px;\r\n        margin-bottom: -10px;\r\n    margin-left: 6px;\r\n}\r\n\r\n.nav-find-out-top img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n\r\n.nav-title-menu{\r\n    font-size:25px;\r\n    color:#269db9;\r\n    font-weight:600;\r\n    padding:0;\r\n}\r\n\r\n.menu-btn-tx{\r\n    margin-top: 3px;\r\n    display: inline-block;\r\n}\r\n\r\n.first-col-btn{\r\nbackground-color: #1d4357;\r\n  color: #fff;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n  \r\n}\r\n\r\n.first-col-btn:hover{\r\nbackground-color: #1d4357;\r\n    color: #fff;\r\n}\r\n\r\n.first-col-btn img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n.first-col-btn2{\r\nbackground-color: #fff;\r\n  color: #000;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n}\r\n\r\n.first-col-btn2:hover{\r\nbackground-color: #fff\r\n  color: #1d4357;\r\n}\r\n\r\n.first-col-btn2 img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block .nav-title-menu{\r\n    font-size:30px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}\r\n\r\n.first-col-block p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n@media only screen and (min-width: 1400px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size:26px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1399px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size: 20px;\r\n    color:#fff;\r\nfont-weight:600;\r\n    padding:0;\r\n}}\r\n\r\n.first-col-block2 p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n.top-level-section p{\r\n     color:#000;margin-top:20px;font-weight:400;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n\r\n\r\n.top-level-section2 p{\r\n     color:#000;margin-top:25px;font-weight:500;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n   \r\n    \r\n@media only screen and (min-width:1200px){    \r\n    .top-menu-level{\r\n    color:#269db9!important;\r\n    font-weight:500;\r\n}\r\n\r\n.first-col-block{\r\n    background-color: #269db9;\r\n    float:left;\r\n    padding:50px;\r\n        width:33%;\r\n    color:#fff;\r\n}\r\n\r\n.first-col-block img{\r\n    width:100%;\r\n    float:left;\r\n\r\n}\r\n\r\n\r\n\r\n\r\n.first-col{\r\n    background-color: #269db9;\r\n    width:50%;\r\n    float:left;\r\n    padding:50px 50px 210px 50px;\r\n    color:#fff;\r\nfont-size:26px;\r\n}\r\n\r\n.first-col img{\r\n    width:250px;\r\n    float:left;\r\n    padding-right:50px;\r\n\r\n}\r\n.sub-menu-first{\r\n        width:50%;\r\n    float:right;\r\n    padding-top:50px;\r\n        padding-left: 50px;\r\n    \r\n}    \r\n.sub-menu{\r\n    width:50%;\r\n    float:right;\r\n        padding-top:30px;\r\n    padding-left: 50px;\r\n}\r\n\r\n.menu-section{\r\n   display: table;\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    padding-top: 20px;\r\n    \r\n    \r\n}\r\n\r\n    \r\n.dashicons.dashicons-arrow-down-alt2.before-menu-image-icons{\r\n    margin-top:10px;\r\nmargin-left:-8px;\r\n}}\r\n  \r\n\r\n\r\n@media only screen and (min-width:2000px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1800px){\r\n.first-col-block2{\r\nmin-height:550px;\r\n        border-radius: 15px 0px 0px 15px;\r\n}}\r\n\r\n\/*menu structure styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*responsive styles start*\/\r\n\r\n.elementor-nav-menu li {\r\n    height:60px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item{\r\n    padding-left:0;\r\n    padding-right:10;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item.elementor-item-active{\r\n    font-weight:400;\r\n}\r\n\r\n\r\n\r\n@media only screen and (min-width: 1024px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-left: 20px;\r\n    padding-right: 70px;\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: auto;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:20px;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1023px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: 60px;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:0px;\r\n}}\r\n\r\n.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{\r\n    background-color:#fff;\r\n    border-bottom:1px solid #1d4357;\r\n}\r\n@media only screen and (max-width:799px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    overflow-y:scroll!important;\r\n}\r\n\r\n\r\n.menu-item a img, img.menu-image-title-after, img.menu-image-title-before, img.menu-image-title-above, img.menu-image-title-below, .menu-image-hover-wrapper .menu-image-title-above{\r\n    display:none!important;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){  \r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14342{\r\n      display:none!important;\r\n}\r\n\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14417{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14407{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14221{\r\n      display:none!important;\r\n}}\r\n@media only screen and (max-width:699px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e{\r\n    width:15%;\r\n}}\r\n\r\n\/*responsive styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.sbv-left {\r\n    width: 61%;\r\n    float: left;\r\n}\r\n\r\n.sbv-right {\r\n    width: 35%;\r\n    float: right;\r\n    margin-top: -5px;\r\n    margin-right: 8px;\r\n}\r\n\r\n.sbv-right img {\r\n    border-radius: 15px;\r\n    margin-left: 4%;\r\n}\r\n\r\n\r\nheader {\r\n  position: relative;\r\n}\r\n\r\nul.mega-sub-menu {\r\n  width: 100% !important;\r\n  left: 0 !important;\r\n  right: 0 !important;\r\nborder-radius: 15px;\r\n}\r\n\r\nheader .elementor-container {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-column {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wrap {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wp-widget-maxmegamenu {\r\n  position: static !important;\r\n}\r\n\r\n\r\nheader ul.mega-menu {\r\n  position: static !important;\r\n}\r\n\r\nheader li.mega-menu-item {\r\n  position: static !important;\r\n}\r\n\r\nheader .mega-menu-wrap {\r\n  position: static !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce2ba8 e-con-full mobile-menu e-flex e-con e-child\" data-id=\"dce2ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472a6a9 elementor-widget-mobile__width-initial elementor-hidden-desktop hfe-submenu-icon-classic elementor-widget-tablet_extra__width-initial elementor-absolute hfe-nav-menu__align-left hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"472a6a9\" data-element_type=\"widget\" data-settings=\"{&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;5&quot;,&quot;right&quot;:&quot;5&quot;,&quot;bottom&quot;:&quot;5&quot;,&quot;left&quot;:&quot;5&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-classic\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-472a6a9\" class=\"hfe-nav-menu\"><li id=\"menu-item-639\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Who we help<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-678\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/founders\/\" class = \"hfe-sub-menu-item\">Founders<\/a><\/li>\n\t<li id=\"menu-item-679\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/marketing-leadership\/\" class = \"hfe-sub-menu-item\">Marketing Leadership<\/a><\/li>\n\t<li id=\"menu-item-680\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/venture-capitalists\/\" class = \"hfe-sub-menu-item\">Venture Capitalists<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-640\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Fractional Partner<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-675\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/what-is-a-fractional-marketing-partner\/\" class = \"hfe-sub-menu-item\">What is a fractional marketing partner?<\/a><\/li>\n\t<li id=\"menu-item-676\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-cmo\/\" class = \"hfe-sub-menu-item\">Fractional CMO<\/a><\/li>\n\t<li id=\"menu-item-677\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-marketing-team\/\" class = \"hfe-sub-menu-item\">Fractional marketing team<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-641\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/services\/\" class = \"hfe-menu-item\">Services<\/a><\/li>\n<li id=\"menu-item-642\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-643\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/success-stories\/\" class = \"hfe-menu-item\">Success Stories<\/a><\/li>\n<li id=\"menu-item-644\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/book-intro-call\/\" class = \"hfe-menu-item\">Book intro call<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca091 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-widget elementor-widget-maxmegamenu\" data-id=\"9bca091\" data-element_type=\"widget\" data-widget_type=\"maxmegamenu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mega-menu-wrap-menu-1\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-menu-1\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover_intent\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"slide_right\" data-effect-speed-mobile=\"200\" data-panel-width=\"body\" data-panel-inner-width=\"#mega-menu-wrap-menu-1\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"1024\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-102 menu-test\" id=\"mega-menu-item-102\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-265 first-col-image\" id=\"mega-menu-item-265\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-266\" id=\"mega-menu-item-266\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We help B2B tech and SaaS brands achieve their business growth goals.<span><p>We are a digital marketing partner that specialises in helping B2B tech and SaaS businesses generate pipeline, maximise revenue and drive growth.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Find out more about our fractional marketing services<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/img\/pages\/hp-img1-piperline.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-267\" id=\"mega-menu-item-267\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Founders<\/span><p class=\"menu-col-tx\">For tech founders looking to generate leads, revenue and scalable growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-268\" id=\"mega-menu-item-268\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Marketing Leadership<\/span><p class=\"menu-col-tx\">For marketing leaders looking for tech marketing expertise to deliver impactful results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-269\" id=\"mega-menu-item-269\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Venture Capitalists<\/span><p class=\"menu-col-tx\">For VC's looking to propel your investment forward and drive measurable results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-105\" id=\"mega-menu-item-105\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\" aria-expanded=\"false\" tabindex=\"0\">Fractional partner <img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-547 first-col-image\" id=\"mega-menu-item-547\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-548\" id=\"mega-menu-item-548\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We provide senior marketing leadership and a team of specialists on a fractional basis.<span><p>You get the strategic power and expertise of a full marketing function, without the long-term commitment, risk, or cost of building one in-house.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Read more about Pie & Pointer fractional marketing<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/fractional-team-menu.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-549\" id=\"mega-menu-item-549\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| What is fractional marketing?<\/span><p class=\"menu-col-tx\">Find out how fractional marketing partnerships provide impact.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-550\" id=\"mega-menu-item-550\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional CMO<\/span><p class=\"menu-col-tx\">CMO-level marketing leadership that unlocks and accelerates business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-551\" id=\"mega-menu-item-551\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional marketing team<\/span><p class=\"menu-col-tx\">Specialist B2B Tech and SaaS marketing team, instantly and flexibly, without the overheads.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-103 menu-test\" id=\"mega-menu-item-103\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Services<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-277 first-col-image\" id=\"mega-menu-item-277\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-553\" id=\"mega-menu-item-553\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Strategy<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Smash your business goals with intelligent, big picture strategies that delivers real ROI and business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-279\" id=\"mega-menu-item-279\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Web design<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Build a robust website foundation that is CX and UX optimised and engineered for customer-generation.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-280\" id=\"mega-menu-item-280\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Content and CRO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Optimise every stage of the sales funnel with engaging content and CRO strategies that maximise conversion.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-281\" id=\"mega-menu-item-281\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">SEO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Achieve maximum search engine visibility for relevant, high-intent keywords, effectively driving qualified organic traffic at scale.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-282\" id=\"mega-menu-item-282\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Paid media<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Implement data-driven paid media strategies that are customer-generation focused and designed to maximise ROI.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-283\" id=\"mega-menu-item-283\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Organic social<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Foster meaningful connections and elevate your brand by building authentic relationships through organic social media.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-284 mobile-menu\" id=\"mega-menu-item-284\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-intranet-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-285 intranet-menu\" id=\"mega-menu-item-285\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\">Founders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-286\" id=\"mega-menu-item-286\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\">Marketing leaders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-287\" id=\"mega-menu-item-287\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\">Venture Capitalists<\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-288 mobile-menu\" id=\"mega-menu-item-288\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\" tabindex=\"0\">Services<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-104\" id=\"mega-menu-item-104\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/about\" tabindex=\"0\">About<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-106\" id=\"mega-menu-item-106\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\" tabindex=\"0\">Success stories<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-536\" id=\"mega-menu-item-536\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" tabindex=\"0\">Insights<\/a><\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-107 mobile-menu\" id=\"mega-menu-item-107\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\" tabindex=\"0\">Book intro call<\/a><\/li><\/ul><button class='mega-close' aria-label='Close'><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e1dc6 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"31e1dc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64e1a5d e-con-full e-flex e-con e-child\" data-id=\"64e1a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd12e1 contact-menu elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4cd12e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" id=\"book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span class=\"btn-text\">Book intro call<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/right-arrow-wh.png\" \/><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26b74 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"ed26b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64c81 elementor-widget elementor-widget-html\" data-id=\"ea64c81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"hamburger-icon\"><a href=\"https:\/\/pieandpointer.co.uk\/\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/menu-icon.png\" style=\"width:70%;margin-left:30%;margin-top: 5px;\"><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b06e163 e-flex e-con-boxed e-con e-parent\" data-id=\"6b06e163\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-caac053 e-con-full e-flex e-con e-child\" data-id=\"caac053\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a66f887 e-con-full e-flex e-con e-child\" data-id=\"6a66f887\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-485a7992 e-grid e-con-full e-con e-child\" data-id=\"485a7992\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-678114fb e-con-full e-flex e-con e-child\" data-id=\"678114fb\" data-element_type=\"container\" id=\"top-box-block\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-a77926 e-con-full e-flex e-con e-child\" data-id=\"a77926\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pieandpointer.co.uk\/news\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc5fe75 elementor-widget elementor-widget-text-editor\" data-id=\"1fc5fe75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>News and insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f83118a elementor-widget elementor-widget-heading\" data-id=\"3f83118a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to secure stakeholder buy-in for your tech marketing strategy: Essential boardroom secrets.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e9dd0e elementor-widget elementor-widget-text-editor\" data-id=\"60e9dd0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explore essential strategies and insights for high-level boardroom discussions to effectively secure stakeholder buy-in for your tech marketing strategy, ensuring alignment with organisational goals and driving sustainable growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8229d elementor-widget elementor-widget-text-editor\" data-id=\"cd8229d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published: 12 July 2024 | By Pie &amp; Pointer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaa4750 elementor-widget__width-initial elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5aaa4750\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"585\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/How-to-secure-stakeholder-buy-in-lg.webp\" class=\"attachment-full size-full wp-image-1107\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/How-to-secure-stakeholder-buy-in-lg.webp 680w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/How-to-secure-stakeholder-buy-in-lg-300x258.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a33cb5e e-flex e-con-boxed e-con e-parent\" data-id=\"1a33cb5e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-372ec55e e-grid e-con-full e-con e-child\" data-id=\"372ec55e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ccf12c5 e-con-full e-flex e-con e-child\" data-id=\"ccf12c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-774a73ca e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"774a73ca\" data-element_type=\"container\" id=\"left-block-fixed\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c5d9f1 elementor-widget elementor-widget-image\" data-id=\"53c5d9f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/06\/b2b-tech-board-meetings.webp\" class=\"attachment-full size-full wp-image-822\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/06\/b2b-tech-board-meetings.webp 1380w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/06\/b2b-tech-board-meetings-300x200.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/06\/b2b-tech-board-meetings-1024x683.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/06\/b2b-tech-board-meetings-768x512.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364a7b37 elementor-widget elementor-widget-heading\" data-id=\"364a7b37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c77c72 elementor-widget elementor-widget-html\" data-id=\"36c77c72\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"links\">\n\n     <a href=\"#section1\"><h3>What is stakeholder buy-in?<\/h3><\/a>  \n     \n     <a href=\"#section2\"><h3>Why stakeholder buy-in is important for B2B tech and SaaS companies<\/h3><\/a>\n    \n    <a href=\"#section3\"><h3>Challenges in gaining stakeholder buy-in<\/h3><\/a>\n    \n    <a href=\"#section4\"><h3>Leading the conversation with insight, not just ideas<\/h3><\/h3><\/a>\n    \n    \n<a href=\"#section5\"><h3>Top tips for gaining stakeholder buy-in<\/h3><\/a>\n\n\n<a href=\"#section6\"><h3>Conclusion<\/h3><\/a>\n\n\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9c934 elementor-widget elementor-widget-html\" data-id=\"8b9c934\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#left-block-fixed{\nposition: sticky !important;\n  float: left;\n  min-height: 600px;\n  top: 0;\n}\n     #right-grid{\n        float:right;\n        position:relative;\n    }   \n    \n#top-box-block{\n    background:    linear-gradient(10deg, rgb(38, 157, 185) -5%, rgb(19, 43, 56) 25%, rgb(19, 43, 56) 100%)!important;\n}    \n    \n    .links{\n        margin-top:-20px;\n        padding:0px 30px 30px 30px;\n    }\n    \n    .links h3{\n        font-size:16px;\n    }\n    \n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfd31b6 e-con-full e-flex e-con e-child\" data-id=\"1cfd31b6\" data-element_type=\"container\" id=\"right-grid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b8957 elementor-widget elementor-widget-text-editor\" data-id=\"2e4b8957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section1\">What is stakeholder buy-in?<\/h2>\nStakeholder buy-in refers to the process of obtaining approval, support, and commitment from individuals or groups within your organisation who have a vested interest in the outcomes of your digital marketing efforts. These stakeholders could include executives, department heads, finance teams, and even external investors or board members.\n\nIn today&#8217;s rapidly evolving digital landscape, the success of your digital marketing strategy often hinges on securing buy-in from key stakeholders within your organisation. Whether you\u2019re proposing a new campaign, advocating for increased marketing budgets, or seeking alignment on strategic initiatives, gaining stakeholder support is crucial for driving effective implementation and achieving measurable results.\n<h2><\/h2>\n<h2 id=\"section2\">Why stakeholder buy-in is important for B2B tech an SaaS companies<\/h2>\nFor B2B tech and SaaS companies in particular, great marketing isn\u2019t just about creative campaigns or clever messaging, it\u2019s about alignment. For founders and CEOs, the real challenge is often not <em>what<\/em> to do in marketing, but <em>how<\/em> to get the rest of the leadership team, board, and key stakeholders fully on board with that vision.\n\nWithout this buy-in, even the most promising digital marketing strategy can stall. Budgets can be cut mid-campaign, priorities can shift away from growth, and marketing can become isolated from the commercial engine of the business. With it, however, you unlock a powerful multiplier effect where every part of the organisation moves in sync toward the same revenue goals.\n<h2><\/h2>\n<h2 id=\"section3\">Challenges in gaining stakeholder buy-in<\/h2>\nObtaining stakeholder buy-in for digital marketing initiatives can be challenging due to several factors:\n<ul>\n \t<li><strong>Understanding priorities:<\/strong>\u00a0Stakeholders often have diverse priorities and objectives, making it essential to align your digital marketing strategy with broader organisational goals.<\/li>\n \t<li><strong>Budget constraints:<\/strong>\u00a0Limited marketing budgets require clear and compelling justifications to secure additional resources or reallocate funds effectively.<\/li>\n \t<li><strong>Risk aversion:<\/strong>\u00a0Stakeholders may be cautious about investing in new or unproven digital marketing strategies without assurances of success and ROI.<\/li>\n<\/ul>\nIn SaaS especially, different leaders are focused on different levers:\n<ul>\n \t<li>Sales wants more high-quality leads, fast.<\/li>\n \t<li>Finance wants predictable, efficient growth.<\/li>\n \t<li>Product wants feedback loops that improve adoption and retention.<\/li>\n \t<li>Investors want to see both traction and scalability.<\/li>\n<\/ul>\nTrying to satisfy all of these priorities can feel like spinning plates. Add budget constraints and a natural wariness of untested strategies, and the road to buy-in can get rocky. This is why many CEOs find themselves frustrated when innovative marketing plans meet resistance, not because they\u2019re bad ideas, but because they haven\u2019t been framed in a way that speaks to every stakeholder\u2019s priorities.\n<h2><\/h2>\n<h2 id=\"section4\">Leading the conversation with insight, not just ideas<\/h2>\nAs a founder or CEO you have an advantage, your voice carries authority. But to truly bring stakeholders along, you need more than enthusiasm; you need evidence. This means showing how marketing will directly impact revenue, customer lifetime value, and competitive positioning.\n\n<strong>Use the data<\/strong>\nData becomes your strongest ally. Use metrics like CAC, MRR growth, churn reduction, and sales cycle velocity to make your case in commercial terms. When the conversation shifts from \u201cmarketing activity\u201d to \u201cgrowth outcomes,\u201d objections tend to fall away.\n\n<strong>Engage early, collaborate often<\/strong>\nOne of the most common mistakes in stakeholder engagement is waiting until a marketing plan is \u201cdone\u201d before sharing it. This almost guarantees pushback. Instead, bring stakeholders into the process from the start. Share early drafts, invite feedback, and adapt based on their input.\n\nNot only does this improve the strategy, it also creates psychological ownership. People are far more likely to support something they helped shape. In SaaS, where agility is key, this collaborative approach also makes it easier to pivot quickly when market conditions change.\n\n<strong>Use proof to build confidence<\/strong>\nWhile stakeholders respond well to projections, they respond even better to proof. Show them case studies from similar businesses, ideally competitors that demonstrate tangible ROI from similar strategies. If you can illustrate that a comparable SaaS company reduced CAC by 20% or accelerated MRR growth by 30% through the same approach, your proposal moves from hypothetical to highly credible.\n\n<strong>Anticipate concerns before they arise<\/strong>\nIn high-growth companies, leaders are often juggling multiple priorities, so they may resist anything that feels risky or resource-heavy. As the CEO, you can pre-empt this by openly addressing potential risks and laying out mitigation plans. Acknowledge the uncertainties, show you\u2019ve thought through worst-case scenarios, and outline clear next steps if things don\u2019t go as planned. This positions you as a leader who is both visionary and pragmatic.\n\n<strong>The payoff: marketing as a shared growth engine<\/strong>\nWhen you secure stakeholder buy-in, you&#8217;re not just getting permission to launch a campaign, you\u2019re building organisational alignment. Sales, product, customer success, and marketing all pull in the same direction. Decision-making becomes faster, resources are allocated with confidence, and growth strategies have the full weight of the business behind them.\n\nFor B2B tech and SaaS founders, this alignment is what turns marketing from a cost centre into a predictable revenue driver.\n<h2 id=\"section5\">Top tips for gaining stakeholder buy-in<\/h2>\nIndustry insiders and marketing leaders often share invaluable insights from boardroom discussions that can illuminate effective strategies for gaining stakeholder buy-in. These insights include:\n\n<strong>Emphasising long-term value:<\/strong>\u00a0Highlighting the long-term benefits and strategic advantages of your digital marketing strategy can resonate with stakeholders who prioritise sustainable growth and market leadership.\n\n<strong>Building trust and credibility:<\/strong>\u00a0Establishing trust and credibility through transparent communication, ethical practices, and a track record of delivering results can foster stronger relationships with stakeholders over time.\n\n<strong>Adapting to market dynamics:<\/strong>\u00a0Acknowledging and adapting to evolving market dynamics, consumer behaviors, and industry trends demonstrates agility and responsiveness, key attributes valued by stakeholders seeking competitive advantage.\n\n<strong>Speak the language of revenue<\/strong>: Tie every marketing initiative directly to commercial outcomes like MRR, ARR, churn reduction, or deal velocity.\n\n<strong>Involve stakeholders early:<\/strong> Engage key stakeholders at the start by co-creating strategies together. This builds their ownership and commitment, leverages diverse insights, and ensures better alignment and accountability throughout execution.\n\n<strong>Bring the proof:<\/strong> Share relevant data, test results, and projections to reduce perceived risk. Demonstrating clear metrics and validated assumptions builds trust and confidence in your proposed strategies. Solid numbers and test outcomes help stakeholders grasp the potential impact and value, making it easier to secure their buy-in. This evidence addresses concerns, overcomes skepticism, and strengthens your case for moving forward.\n<h2><\/h2>\n<h2 id=\"section6\">Conclusion<\/h2>\nSecuring stakeholder buy-in for your digital marketing strategy requires a strategic approach that combines data-driven justification, clear communication, stakeholder engagement, and a proactive approach to addressing concerns and objections. By leveraging invaluable insights from high-level boardroom discussions and emphasising the alignment of your strategy with organisational goals, you can position your digital marketing initiatives for success and drive sustainable growth in a competitive marketplace.\n\nIn the fast-moving world of B2B tech and SaaS, even the smartest marketing strategy will fail without the right people behind it. Securing stakeholder buy-in isn\u2019t just a \u201cnice to have\u201d, it\u2019s the foundation for execution, alignment, and sustainable growth.\n\nWhen founders and CEOs lead with evidence, collaborate early, and communicate in a way that connects marketing to revenue, they transform scepticism into support. And when every leader from sales to product to finance, shares ownership of the marketing vision, the business gains a unified growth engine that can scale with confidence.\n\nUltimately, stakeholder buy-in is not about persuading people to approve a plan it\u2019s about inspiring them to believe in the growth story you\u2019re building and to commit to making it happen. In a competitive tech market, that belief can be the difference between a good idea that fizzles and a bold strategy that wins.\n\n<strong>Ready to elevate your digital marketing strategy with stakeholder buy-in?<a style=\"color: #269db9!important;\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\">\u00a0Book in a call <\/a>\u00a0to explore how Pie &#038; Pointer can support your efforts and deliver measurable results.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c0e4dc0 e-con-full e-flex e-con e-parent\" data-id=\"5c0e4dc0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-450c5dbd e-con-full e-flex e-con e-child\" data-id=\"450c5dbd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6522e2b3 elementor-widget elementor-widget-shortcode\" data-id=\"6522e2b3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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