{"id":1139,"date":"2025-08-11T15:36:20","date_gmt":"2025-08-11T15:36:20","guid":{"rendered":"https:\/\/piperline.io\/news\/?p=1139"},"modified":"2026-04-20T16:44:42","modified_gmt":"2026-04-20T16:44:42","slug":"the-complete-guide-to-hiring-a-fractional-marketing-team-for-tech","status":"publish","type":"post","link":"https:\/\/pieandpointer.co.uk\/news\/the-complete-guide-to-hiring-a-fractional-marketing-team-for-tech\/","title":{"rendered":"The complete guide to hiring a fractional marketing team for tech growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1139\" class=\"elementor elementor-1139\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf761d e-con-full e-flex e-con e-parent\" data-id=\"fbf761d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56d26e95 e-flex e-con-boxed e-con e-child\" data-id=\"56d26e95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f059cf8 elementor-widget elementor-widget-shortcode\" data-id=\"5f059cf8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124\" class=\"elementor elementor-124\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a72ef e-flex e-con-boxed e-con e-parent\" data-id=\"83a72ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f1ef8 e-grid e-con-full e-con e-child\" data-id=\"b5f1ef8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f16620c e-con-full e-flex e-con e-child\" data-id=\"f16620c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0adea6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"b0adea6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n\r\n<div class=\"main-logo\">\r\n                                           <a href=\"https:\/\/pieandpointer.co.uk\">\r\n                        <span class=\"menu-logo\">Pie & Pointer<\/span><span class=\"menu-logo-cp\">\u00a9<\/span>\r\n                    <\/a>\r\n                    <\/div>\r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    <style>\r\n         .elementor-124 .elementor-element.elementor-element-472a6a9 .hfe-dropdown.menu-is-active{\r\n               overflow:scroll;\r\n               height:400px;\r\n            }\r\n                    .hfe-sub-menu-item{\r\n                        \r\n                        background-color:#6eb3c2!important;\r\n                    }\r\n                    \r\n                    \r\n                    \r\n                    .main-logo a{\r\n    color:#fff;\r\n    font-family:'Plus Jakarta Sans', sans-serif!important;\r\n     margin-top:22px;\r\n     font-size: 30px;\r\n  font-weight: 500;\r\n  letter-spacing: -1px;\r\n     \r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n.mobile-menu {\r\n  position:absolute!important;  \r\n}}\r\n\r\n\r\n.ehf-header #masthead {\r\n  position: fixed!important;\r\n  width: 100%;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\nbackground-color:#132b38;\r\nheight: 90px;\r\n}\r\n.menu-spacer {\r\n    height: 2px;\r\n    width: 30px;\r\n    background-color: #269db9;\r\nmargin-top: 12px;\r\n    margin-bottom: 20px;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 p {\r\n  font-size: 15.4px;\r\n  line-height: 1.6;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n.elementor-204 .elementor-element.elementor-element-ab11f54{\r\n    padding-bottom:0px!important;\r\n}\r\n\r\nul.mega-sub-menu{\r\nmargin-top: 27px;\r\n    min-width: 1380px !important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n        position: fixed!important;\r\n    border-radius: 25px;\r\n    box-shadow: 0 8px 16px -4px rgba(6, 56, 68, .16), 0 0 4px rgba(6, 56, 68, .2);\r\n}\r\n\r\n\r\n.menu-logo-cp {\r\n  font-weight: 600;\r\n  font-size: 25%;\r\n  margin-left: 1px;\r\n  margin-top: 11px;\r\n  color: #fff;\r\n}\r\n\r\n\r\n\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-button{\r\n   background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  box-shadow: 1px 1px 20px rgba(0, 0, 0, .10);\r\n  text-shadow: 1px 1px 15px #269db9; \r\n}\r\n\r\n.contact-menu img{\r\n    background-color: #1d4357;\r\n  border-radius: 5px;\r\n  width: 37px;\r\n  margin-left: 20px;\r\n  margin-right: -20px;\r\n  display: inline-block;\r\n  float:right;\r\n  padding:8px;\r\nmargin-top:-10px;\r\n}\r\n\r\n.btn-text{\r\n  padding-top:10px;\r\n  display:inline-block;\r\n} \r\n\r\n\r\nbody{\r\n   font-family:'Plus Jakarta Sans', sans-serif!important;\r\n}\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-nav-menu--dropdown li:not(:last-child){\r\n      display: table;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n    font-weight:500;\r\n}\r\n\r\n.elementor-nav-menu, .elementor-nav-menu li, .elementor-nav-menu ul {\r\n    display: table;\r\n    width: 100%;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 1200px) {\r\n.hamburger-icon{\r\n    display:none;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-item > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-ancestor > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-page-ancestor > a.mega-menu-link{\r\n    color:#fff!important;\r\n}\r\n\r\n\r\n .elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    box-shadow: 0px 5px 40px 0px rgb(0 0 0 \/ 6%);\r\n}\r\n\r\n\r\n.chevron::before {\r\n\tborder-style: solid;\r\n\tborder-width: 0.20em 0.20em 0 0;\r\n\tcontent: '';\r\n\tdisplay: inline-block;\r\n\theight: 0.6em;\r\n\tleft: 0.15em;\r\n\tposition: relative;\r\n\ttop: 0.8em;\r\n\ttransform: rotate(-45deg);\r\n\tvertical-align: top;\r\n\twidth: 0.6em;\r\n  color:#269db9;\r\n}\r\n\r\n.chevron.right:before {\r\n\tleft: 4px;\r\n\ttransform: rotate(45deg);\r\n}\r\n\r\n.right{\r\n    float:none!important;\r\n}\r\n\r\n@media only screen and (max-width:1025px){\r\n\r\n.chevron {\r\n\tdisplay:none\r\n}}\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*text color start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link{\r\n    color:#fff;\r\n}\r\n\/*text color end*\/\r\n\r\n\r\n\/*desktop hide start*\/\r\n@media only screen and (min-width:1200px){\r\n    .mobile-nav{\r\n        display:none;\r\n}\r\n  li#mega-menu-item-284.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-288.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-107.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}}\r\n\/*desktop hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\/*mobile hide start*\/\r\n@media only screen and (max-width:1199px){\r\n    #mega-menu-wrap-menu-1{\r\n    display:none;\r\n    \r\n}\r\n li.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-20314{\r\n      display:none!important;\r\n}\r\n\r\nli.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-19228{\r\n      display:none!important;\r\n\r\n}\r\n li#mega-menu-item-19228.mega-menu-test.mega-menu-item{\r\n      display:none!important;\r\n}\r\n\r\n    li#mega-menu-item-20314.menu-test.mega-menu-item{\r\n      display:none!important;\r\n    }}\r\n\/*mobile hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*z-index and box-shadow start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n      box-shadow:0px 25px 40px 0px rgb(0 0 0 \/ 20%);\r\nborder-radius:15px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    z-index:99999999;\r\n}\r\n\/*z-index and box-shadow end*\/\r\n\r\n\r\n\r\n\/*button start*\/\r\n@media only screen and (max-width:699px){\r\n  .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\npadding:0px;\r\n        \r\n    }}  \r\n\r\n@media only screen and (max-width:1230px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n  padding: 16px 30px 14px 30px;  \r\n   font-size:17px!important;\r\n}}\r\n\r\n@media only screen and (max-width: 699px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n font-size:14px!important;\r\npadding: 15px 14px 15px 14px!important;\r\n    \r\n}}\r\n@media only screen and (max-width: 1230px) {\r\n.elementor-button .elementor-align-icon-right{\r\n    display:none;\r\n}}\r\n\r\n\/*button end*\/\r\n\r\n\r\n\r\n\r\n\/*menu width start*\/\r\n@media only screen and (min-width:2000px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n@media (max-width: 767px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    width: 100%!important;\r\n}}\r\n\/*menu width end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*mega menu styles start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n    background:transparent!important;\r\n}\r\n  \r\n  #mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n      padding:0;\r\n  }\r\n  \r\n\r\n  \r\n  .mega-sub-menu{\r\n      margin-top:32px;\r\n  }\r\n\r\n\r\n    li#mega-menu-item-19274.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19274.left-section-menu{\r\n        \r\n        width:33%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    }\r\n\r\n    li#mega-menu-item-20335.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20335.left-section-menu{\r\n        \r\n        width:24%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    \r\n    }\r\n    \r\n    \r\n    \r\n    li#mega-menu-item-19254.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19254.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:33%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n\r\n    li#mega-menu-item-20338.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20338.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\nli#mega-menu-item-20344.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20344.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item-has-children li.mega-menu-item-has-children>a.mega-menu-link>span.mega-indicator{\r\n    display:none;\r\n}\r\n\r\n\r\n\r\n li#mega-menu-item-19254.mega-left-menu-col.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-19254.left-menu-col{\r\n     \r\n }\r\n\r\n.mega-current-menu-parent > a + ul.mega-sub-menu {\r\n  display: flex !important;\r\n  flex-wrap: wrap;\r\n\r\n}\r\n\r\n\/*.mega-current-menu-parent > a + ul.mega-sub-menu > li {*\/\r\n\/*  width: 20% !important;*\/\r\n\/*}*\/\r\n\r\n\r\n.mega-menu-item-has-children > a + ul.mega-sub-menu > li > a + ul.mega-sub-menu {\r\n  opacity: 1 !important;\r\n  visibility: inherit !important;\r\n  position: inherit !important;\r\n}\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item > ul.mega-sub-menu {\r\n    display: block !important;\r\n}\r\n\r\n.mega-menu-menu-1-mobile-open {\r\n    overflow: hidden;\r\n}\r\n\r\n\r\n\r\n\r\n@media (max-width: 767px) {\r\n#mega-menu-menu-1 {\r\n    height: 400px !important;\r\n    overflow: auto !important;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        padding:0px!important;\r\n    margin:0px;\r\n}\r\n\r\n@media only screen and (min-width:2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:28px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:27px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){\r\n    .first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14406{\r\n    display:none!important;\r\n}}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:hover > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:focus > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-toggle-on > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu.mega-toggle-on ul.mega-sub-menu{\r\n       \r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1{\r\n    text-align:right;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link ul.mega-sub-menu {\r\n    color:#000!important;\r\n} \r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n    transform:none;\r\n    transition:none;\r\n}\r\n\r\n\r\n@media only screen and (min-width: 2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:16px; \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:16px; \r\n    }}\r\n    \r\n    @media only screen and (max-width: 1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    @media only screen and (max-width: 1710px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    a.mega-menu-link:hover{\r\n    background-color:transparent;\r\n    box-shadow:none!important;\r\n}\r\n\r\n    \r\n    li#mega-menu-item-14341.mega-intranet-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14341.intranet-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n             padding-left:50px!important;\r\n        \r\n        \r\n    }\r\n    \r\n        li#mega-menu-item-14232.mega-process-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14232.process-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n          \r\n        \r\n        \r\n    }\r\n    \r\n            li#mega-menu-item-14235.mega-knowledge-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14235.knowledge-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n         \r\n        \r\n        \r\n    }\r\n    \r\n    \r\n         li#mega-menu-item-14234.mega-customapp-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-14234.customapp-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n        padding-top:50px!important;\r\n            \r\n   \r\n        \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        box-shadow:none!important;\r\n        background-color:none;\r\n    }\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link:hover{\r\n    color:#fff;\r\n}\r\n\/*mega menu styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block2{\r\n    float:left;\r\n        width:28%;\r\n\r\n}\r\n\r\n.first-col-block-upper{\r\n background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\ncolor:#fff;\r\nborder-radius: 15px 0px 0px 0px;\r\n}\r\n\r\n\r\n.first-col-block-lower{\r\n background:linear-gradient(0deg, #132b38 0%, #025269 140%);\r\ncolor:#fff;\r\nborder-radius: 0px 0px 0px 15px;\r\n}\r\n\r\n\r\n   \r\n\r\n\r\n\/*menu structure styles start*\/\r\n\r\n@media only screen and (min-width:2000px){\r\n  \r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n    padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 0px 40px 0px 20px;\r\n    float:right;\r\n}\r\n\r\n\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:40px;\r\n    margin-bottom:45px;\r\n\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n\r\n}\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 40px;\r\n\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 40px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n\r\n\r\n\r\n  @media only screen and (max-width:1999px){\r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 25px 0px 50px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n  padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n  padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:50px;\r\n    margin-bottom:45px;\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n}\r\n\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 50px;\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 50px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n.menu-col-title{\r\nmargin-top: 5px;\r\n    font-weight: 600;\r\n    font-size: 18px;\r\n    letter-spacing: normal;\r\n    color: #269db9;\r\n}\r\n\r\n.menu-col-tx{\r\nmargin-top:10px;\r\nmargin-bottom:20px!important;\r\ncolor:#132b38;;\r\nfont-size:16px;\r\n}\r\n\r\n\r\n\r\n.left-menu-col img, .right-menu-col img, .left-menu-col2 img, .right-menu-col2 img{\r\n    width:35px;margin-right:12px;margin-bottom: -6px;\r\n}\r\n\r\n\r\n.sub-menu-left:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-left img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n}\r\n\r\n\r\n\r\n.sub-menu-right:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-right img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n.nav-find-out-top{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out-top:hover{\r\n    color:#132b38!important;\r\n}\r\n\r\n.nav-find-out:hover{\r\n      color:#132b38!important;\r\n}\r\n\r\n.nav-find-out img{\r\n    width:35px;\r\n        margin-bottom: -10px;\r\n    margin-left: 6px;\r\n}\r\n\r\n.nav-find-out-top img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n\r\n.nav-title-menu{\r\n    font-size:25px;\r\n    color:#269db9;\r\n    font-weight:600;\r\n    padding:0;\r\n}\r\n\r\n.menu-btn-tx{\r\n    margin-top: 3px;\r\n    display: inline-block;\r\n}\r\n\r\n.first-col-btn{\r\nbackground-color: #1d4357;\r\n  color: #fff;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n  \r\n}\r\n\r\n.first-col-btn:hover{\r\nbackground-color: #1d4357;\r\n    color: #fff;\r\n}\r\n\r\n.first-col-btn img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n.first-col-btn2{\r\nbackground-color: #fff;\r\n  color: #000;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n}\r\n\r\n.first-col-btn2:hover{\r\nbackground-color: #fff\r\n  color: #1d4357;\r\n}\r\n\r\n.first-col-btn2 img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block .nav-title-menu{\r\n    font-size:30px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}\r\n\r\n.first-col-block p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n@media only screen and (min-width: 1400px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size:26px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1399px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size: 20px;\r\n    color:#fff;\r\nfont-weight:600;\r\n    padding:0;\r\n}}\r\n\r\n.first-col-block2 p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n.top-level-section p{\r\n     color:#000;margin-top:20px;font-weight:400;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n\r\n\r\n.top-level-section2 p{\r\n     color:#000;margin-top:25px;font-weight:500;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n   \r\n    \r\n@media only screen and (min-width:1200px){    \r\n    .top-menu-level{\r\n    color:#269db9!important;\r\n    font-weight:500;\r\n}\r\n\r\n.first-col-block{\r\n    background-color: #269db9;\r\n    float:left;\r\n    padding:50px;\r\n        width:33%;\r\n    color:#fff;\r\n}\r\n\r\n.first-col-block img{\r\n    width:100%;\r\n    float:left;\r\n\r\n}\r\n\r\n\r\n\r\n\r\n.first-col{\r\n    background-color: #269db9;\r\n    width:50%;\r\n    float:left;\r\n    padding:50px 50px 210px 50px;\r\n    color:#fff;\r\nfont-size:26px;\r\n}\r\n\r\n.first-col img{\r\n    width:250px;\r\n    float:left;\r\n    padding-right:50px;\r\n\r\n}\r\n.sub-menu-first{\r\n        width:50%;\r\n    float:right;\r\n    padding-top:50px;\r\n        padding-left: 50px;\r\n    \r\n}    \r\n.sub-menu{\r\n    width:50%;\r\n    float:right;\r\n        padding-top:30px;\r\n    padding-left: 50px;\r\n}\r\n\r\n.menu-section{\r\n   display: table;\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    padding-top: 20px;\r\n    \r\n    \r\n}\r\n\r\n    \r\n.dashicons.dashicons-arrow-down-alt2.before-menu-image-icons{\r\n    margin-top:10px;\r\nmargin-left:-8px;\r\n}}\r\n  \r\n\r\n\r\n@media only screen and (min-width:2000px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1800px){\r\n.first-col-block2{\r\nmin-height:550px;\r\n        border-radius: 15px 0px 0px 15px;\r\n}}\r\n\r\n\/*menu structure styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*responsive styles start*\/\r\n\r\n.elementor-nav-menu li {\r\n    height:60px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item{\r\n    padding-left:0;\r\n    padding-right:10;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item.elementor-item-active{\r\n    font-weight:400;\r\n}\r\n\r\n\r\n\r\n@media only screen and (min-width: 1024px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-left: 20px;\r\n    padding-right: 70px;\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: auto;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:20px;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1023px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: 60px;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:0px;\r\n}}\r\n\r\n.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{\r\n    background-color:#fff;\r\n    border-bottom:1px solid #1d4357;\r\n}\r\n@media only screen and (max-width:799px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    overflow-y:scroll!important;\r\n}\r\n\r\n\r\n.menu-item a img, img.menu-image-title-after, img.menu-image-title-before, img.menu-image-title-above, img.menu-image-title-below, .menu-image-hover-wrapper .menu-image-title-above{\r\n    display:none!important;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){  \r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14342{\r\n      display:none!important;\r\n}\r\n\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14417{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14407{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14221{\r\n      display:none!important;\r\n}}\r\n@media only screen and (max-width:699px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e{\r\n    width:15%;\r\n}}\r\n\r\n\/*responsive styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.sbv-left {\r\n    width: 61%;\r\n    float: left;\r\n}\r\n\r\n.sbv-right {\r\n    width: 35%;\r\n    float: right;\r\n    margin-top: -5px;\r\n    margin-right: 8px;\r\n}\r\n\r\n.sbv-right img {\r\n    border-radius: 15px;\r\n    margin-left: 4%;\r\n}\r\n\r\n\r\nheader {\r\n  position: relative;\r\n}\r\n\r\nul.mega-sub-menu {\r\n  width: 100% !important;\r\n  left: 0 !important;\r\n  right: 0 !important;\r\nborder-radius: 15px;\r\n}\r\n\r\nheader .elementor-container {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-column {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wrap {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wp-widget-maxmegamenu {\r\n  position: static !important;\r\n}\r\n\r\n\r\nheader ul.mega-menu {\r\n  position: static !important;\r\n}\r\n\r\nheader li.mega-menu-item {\r\n  position: static !important;\r\n}\r\n\r\nheader .mega-menu-wrap {\r\n  position: static !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce2ba8 e-con-full mobile-menu e-flex e-con e-child\" data-id=\"dce2ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472a6a9 elementor-widget-mobile__width-initial elementor-hidden-desktop hfe-submenu-icon-classic elementor-widget-tablet_extra__width-initial elementor-absolute hfe-nav-menu__align-left hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"472a6a9\" data-element_type=\"widget\" data-settings=\"{&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;5&quot;,&quot;right&quot;:&quot;5&quot;,&quot;bottom&quot;:&quot;5&quot;,&quot;left&quot;:&quot;5&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-classic\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-472a6a9\" class=\"hfe-nav-menu\"><li id=\"menu-item-639\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Who we help<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-678\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/founders\/\" class = \"hfe-sub-menu-item\">Founders<\/a><\/li>\n\t<li id=\"menu-item-679\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/marketing-leadership\/\" class = \"hfe-sub-menu-item\">Marketing Leadership<\/a><\/li>\n\t<li id=\"menu-item-680\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/venture-capitalists\/\" class = \"hfe-sub-menu-item\">Venture Capitalists<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-640\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Fractional Partner<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-675\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/what-is-a-fractional-marketing-partner\/\" class = \"hfe-sub-menu-item\">What is a fractional marketing partner?<\/a><\/li>\n\t<li id=\"menu-item-676\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-cmo\/\" class = \"hfe-sub-menu-item\">Fractional CMO<\/a><\/li>\n\t<li id=\"menu-item-677\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-marketing-team\/\" class = \"hfe-sub-menu-item\">Fractional marketing team<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-641\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/services\/\" class = \"hfe-menu-item\">Services<\/a><\/li>\n<li id=\"menu-item-642\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-643\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/success-stories\/\" class = \"hfe-menu-item\">Success Stories<\/a><\/li>\n<li id=\"menu-item-644\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/book-intro-call\/\" class = \"hfe-menu-item\">Book intro call<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca091 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-widget elementor-widget-maxmegamenu\" data-id=\"9bca091\" data-element_type=\"widget\" data-widget_type=\"maxmegamenu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mega-menu-wrap-menu-1\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-menu-1\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover_intent\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"slide_right\" data-effect-speed-mobile=\"200\" data-panel-width=\"body\" data-panel-inner-width=\"#mega-menu-wrap-menu-1\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"1024\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-102 menu-test\" id=\"mega-menu-item-102\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-265 first-col-image\" id=\"mega-menu-item-265\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-266\" id=\"mega-menu-item-266\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We help B2B tech and SaaS brands achieve their business growth goals.<span><p>We are a digital marketing partner that specialises in helping B2B tech and SaaS businesses generate pipeline, maximise revenue and drive growth.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Find out more about our fractional marketing services<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/img\/pages\/hp-img1-piperline.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-267\" id=\"mega-menu-item-267\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Founders<\/span><p class=\"menu-col-tx\">For tech founders looking to generate leads, revenue and scalable growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-268\" id=\"mega-menu-item-268\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Marketing Leadership<\/span><p class=\"menu-col-tx\">For marketing leaders looking for tech marketing expertise to deliver impactful results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-269\" id=\"mega-menu-item-269\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Venture Capitalists<\/span><p class=\"menu-col-tx\">For VC's looking to propel your investment forward and drive measurable results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-105\" id=\"mega-menu-item-105\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\" aria-expanded=\"false\" tabindex=\"0\">Fractional partner <img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-547 first-col-image\" id=\"mega-menu-item-547\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-548\" id=\"mega-menu-item-548\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We provide senior marketing leadership and a team of specialists on a fractional basis.<span><p>You get the strategic power and expertise of a full marketing function, without the long-term commitment, risk, or cost of building one in-house.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Read more about Pie & Pointer fractional marketing<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/fractional-team-menu.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-549\" id=\"mega-menu-item-549\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| What is fractional marketing?<\/span><p class=\"menu-col-tx\">Find out how fractional marketing partnerships provide impact.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-550\" id=\"mega-menu-item-550\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional CMO<\/span><p class=\"menu-col-tx\">CMO-level marketing leadership that unlocks and accelerates business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-551\" id=\"mega-menu-item-551\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional marketing team<\/span><p class=\"menu-col-tx\">Specialist B2B Tech and SaaS marketing team, instantly and flexibly, without the overheads.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-103 menu-test\" id=\"mega-menu-item-103\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Services<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-277 first-col-image\" id=\"mega-menu-item-277\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-553\" id=\"mega-menu-item-553\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Strategy<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Smash your business goals with intelligent, big picture strategies that delivers real ROI and business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-279\" id=\"mega-menu-item-279\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Web design<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Build a robust website foundation that is CX and UX optimised and engineered for customer-generation.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-280\" id=\"mega-menu-item-280\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Content and CRO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Optimise every stage of the sales funnel with engaging content and CRO strategies that maximise conversion.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-281\" id=\"mega-menu-item-281\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">SEO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Achieve maximum search engine visibility for relevant, high-intent keywords, effectively driving qualified organic traffic at scale.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-282\" id=\"mega-menu-item-282\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Paid media<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Implement data-driven paid media strategies that are customer-generation focused and designed to maximise ROI.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-283\" id=\"mega-menu-item-283\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Organic social<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Foster meaningful connections and elevate your brand by building authentic relationships through organic social media.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-284 mobile-menu\" id=\"mega-menu-item-284\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-intranet-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-285 intranet-menu\" id=\"mega-menu-item-285\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\">Founders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-286\" id=\"mega-menu-item-286\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\">Marketing leaders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-287\" id=\"mega-menu-item-287\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\">Venture Capitalists<\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-288 mobile-menu\" id=\"mega-menu-item-288\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\" tabindex=\"0\">Services<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-104\" id=\"mega-menu-item-104\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/about\" tabindex=\"0\">About<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-106\" id=\"mega-menu-item-106\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\" tabindex=\"0\">Success stories<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-536\" id=\"mega-menu-item-536\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" tabindex=\"0\">Insights<\/a><\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-107 mobile-menu\" id=\"mega-menu-item-107\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\" tabindex=\"0\">Book intro call<\/a><\/li><\/ul><button class='mega-close' aria-label='Close'><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e1dc6 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"31e1dc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64e1a5d e-con-full e-flex e-con e-child\" data-id=\"64e1a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd12e1 contact-menu elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4cd12e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" id=\"book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span class=\"btn-text\">Book intro call<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/right-arrow-wh.png\" \/><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26b74 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"ed26b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64c81 elementor-widget elementor-widget-html\" data-id=\"ea64c81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"hamburger-icon\"><a href=\"https:\/\/pieandpointer.co.uk\/\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/menu-icon.png\" style=\"width:70%;margin-left:30%;margin-top: 5px;\"><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e21c2e e-flex e-con-boxed e-con e-parent\" data-id=\"21e21c2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-195f4c1d e-con-full e-flex e-con e-child\" data-id=\"195f4c1d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-412395e2 e-con-full e-flex e-con e-child\" data-id=\"412395e2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26553a6f e-grid e-con-full e-con e-child\" data-id=\"26553a6f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27a40156 e-con-full e-flex e-con e-child\" data-id=\"27a40156\" data-element_type=\"container\" id=\"top-box-block\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-34a79015 e-con-full e-flex e-con e-child\" data-id=\"34a79015\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pieandpointer.co.uk\/news\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0d5cde elementor-widget elementor-widget-text-editor\" data-id=\"6d0d5cde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>News and insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-1518c946 elementor-widget elementor-widget-heading\" data-id=\"1518c946\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The complete guide to hiring a fractional marketing team for tech growth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495f3a13 elementor-widget elementor-widget-text-editor\" data-id=\"495f3a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scaling a B2B tech business takes more than a great product, it requires a marketing engine that drives demand, accelerates sales, and fuels predictable revenue. This guide explains how fractional marketing teams work, when to hire one, and why they can be the smartest way to scale faster and more efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db170bd elementor-widget elementor-widget-text-editor\" data-id=\"7db170bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published: 11 August 2025 | By Pie &amp; Pointer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48491b85 elementor-widget__width-initial elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"48491b85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"554\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-marketing-team.webp\" class=\"attachment-full size-full wp-image-1541\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-marketing-team.webp 680w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-marketing-team-300x244.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6912a1a8 e-flex e-con-boxed e-con e-parent\" data-id=\"6912a1a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-611e4afe e-grid e-con-full e-con e-child\" data-id=\"611e4afe\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65114ea e-con-full e-flex e-con e-child\" data-id=\"65114ea\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f9be39 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"9f9be39\" data-element_type=\"container\" id=\"left-block-fixed\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac30a5a elementor-widget elementor-widget-image\" data-id=\"ac30a5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-marketing-team-fo-b2b-tech.webp\" class=\"attachment-full size-full wp-image-1182\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-marketing-team-fo-b2b-tech.webp 1380w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-marketing-team-fo-b2b-tech-300x200.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-marketing-team-fo-b2b-tech-1024x683.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-marketing-team-fo-b2b-tech-768x512.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6b8b58 elementor-widget elementor-widget-heading\" data-id=\"7e6b8b58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6c327e elementor-widget elementor-widget-html\" data-id=\"4f6c327e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"links\">\n\n    <a href=\"#section1\"><h3>Introduction: Why tech and SaaS companies needs a new marketing model<\/h3><\/a>\n<a href=\"#section2\"><h3>What is a fractional marketing team?<\/h3><\/a>\n<a href=\"#section3\"><h3>Fractional marketing team vs. marketing agency: what's the difference?<\/h3><\/a>\n<a href=\"#section4\"><h3>Why tech companies are turning to fractional marketing teams<\/h3><\/a>\n<a href=\"#section5\"><h3>Example marketing initiative from a fractional team<\/h3><\/a>\n<a href=\"#section6\"><h3>Common mistakes founders make<\/h3><\/a>\n<a href=\"#section7\"><h3>Comparing your options<\/h3><\/a>\n<a href=\"#section8\"><h3>Pricing and budgeting for fractional B2B tech and SaaS marketing teams<\/h3><\/a>\n<a href=\"#section9\"><h3>Conclusion<\/h3><\/a>\n\n\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1938b8a5 elementor-widget elementor-widget-html\" data-id=\"1938b8a5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#left-block-fixed{\nposition: sticky !important;\n  float: left;\n  min-height: 600px;\n  top: 0;\n}\n     #right-grid{\n        float:right;\n        position:relative;\n    }   \n    \n#top-box-block{\n    background:    linear-gradient(10deg, rgb(38, 157, 185) -5%, rgb(19, 43, 56) 25%, rgb(19, 43, 56) 100%)!important;\n}    \n    \n    .links{\n        margin-top:-20px;\n        padding:0px 30px 30px 30px;\n    }\n    \n    .links h3{\n        font-size:16px;\n    }\n    \n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790ed160 e-con-full e-flex e-con e-child\" data-id=\"790ed160\" data-element_type=\"container\" id=\"right-grid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f31b25 elementor-widget elementor-widget-text-editor\" data-id=\"39f31b25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section1\"><strong>Introduction: Why tech and SaaS companies needs a new marketing model<\/strong><\/h2>\nScaling tech companies in 2025 is a very different challenge from just five years ago. Competition is fiercer, customer acquisition costs (CAC) continue to rise, and buyers are more informed and selective than ever.\n<p data-start=\"202\" data-end=\"290\">Traditional marketing approaches often fall short for fast-growing tech companies. For instance, hiring and scaling an in-house team requires significant time, budget, and resources. Recruiting, onboarding, and retaining top talent can easily cost hundreds of thousands of pounds annually without any guarantee of quick wins.<\/p>\n<p data-start=\"525\" data-end=\"796\">At the same time, even the most experienced agencies often lack the internal context and strategic visibility needed to build a truly integrated marketing engine &#8211; one that is closely aligned with your goals and agile enough to compete in today\u2019s fast-moving tech landscape.<\/p>\nA\u00a0<strong><u><a style=\"color: #1d4357!important; font-weight: 800;\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\">fractional marketing team for tech<\/a><\/u><\/strong>\u00a0offers a compelling alternative. This approach delivers flexible, high-impact marketing expertise at a fraction of the cost, without the long-term overhead of full-time salaries and benefits and with the strategic insight to drive measurable growth.\n<h2 id=\"section2\"><strong>What is a fractional marketing team?<\/strong><\/h2>\nA fractional marketing team is a flexible, scalable group of marketing specialists tailored specifically to your business needs. It is not a one-size-fits-all solution; instead, every team is carefully shaped around your unique business goals, internal resources, and growth stage. Whether that means building a lean content engine or establishing a fully managed demand generation function, each specialist is handpicked based on their proven ability to move the needle for your business.\n\nUnlike traditional hiring models that require multiple full-time employees, a fractional marketing team gives you on-demand access to a roster of experts providing exactly the right mix of skills and experience without the overhead. As your tech or SaaS company grows and evolves, your fractional marketing team can grow and adapt alongside it. You might start with a single expert focused on a critical area and gradually expand to include specialists in content strategy, paid performance, marketing operations, or brand development all carefully chosen to support your objectives.\n\nTypical roles within a fractional marketing team include:\n<ul>\n \t<li><strong>Fractional chief marketing officer (CMO) consultant:<\/strong> At Pie &#038; Pointer, our <u><a style=\"color: #1d4357!important; font-weight: 800;\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\">fractional CMO consultants<\/a><\/u> are senior marketing leaders who work with your company on a part-time or flexible basis, providing external, independent expertise tailored to your needs. Their role is to serve as an extension of your leadership team, delivering both strategic insight and practical marketing know-how, while maintaining their status as an independent, external resource.<\/li>\n \t<li><strong>Demand generation manager:<\/strong> Builds and optimizes multi-channel campaigns across paid, organic, and partnership channels to fill your sales funnel with qualified leads.<\/li>\n \t<li><strong>Content strategist and writers:<\/strong> Produce thought leadership, SEO-optimized blogs, whitepapers, and conversion-driven content designed specifically for tech and SaaS buyers.<\/li>\n \t<li><strong>Paid specialist:<\/strong> Manages paid search and social media advertising to maximize your ad spend and generate high-quality leads.<\/li>\n \t<li><strong>Marketing operations manager:<\/strong> Optimizes your CRM, automation workflows, and analytics to streamline processes and improve data-driven decision-making.<\/li>\n \t<li><strong>SEO Specialist:<\/strong> Drives organic growth through keyword research, on-page SEO, technical audits, and link-building strategies.<\/li>\n<\/ul>\nThe key advantage of this approach is that you avoid the lengthy, costly process of recruiting and onboarding while gaining immediate access to seasoned tech and SaaS marketing talent. This team model delivers consistent, measurable results that drive your growth forward, all without disrupting your internal workflow.\n\n<strong>\u00a0<\/strong>\n<h2 id=\"section3\"><strong>Fractional marketing team vs. marketing agency: what\u2019s the difference?<\/strong><\/h2>\n<strong>Leadership and accountability<\/strong>\nFractional marketing teams are often led by a seasoned fractional CMO consultant who works closely with the CEO and internal team to provide consistent strategic leadership and ensure all marketing efforts align with your long-term growth objectives. This built-in accountability helps maintain focus and drive measurable outcomes.\n\nIn contrast, agencies generally do not provide leadership services. Their structure often involves account managers who oversee the work of strategists, but these strategists typically offer recommendations without being deeply engaged or fully accountable throughout the process. As a result, the level of strategic leadership and personalized involvement can vary widely.\n\n<strong>Integration and collaboration<\/strong>\nBecause fractional marketing teams are led by a fractional CMO consultant who has direct insight into the company\u2019s operations, goals, and challenges, the marketing strategy is well-informed and tightly aligned with your company\u2019s unique needs and culture. This leadership ensures the work produced fully supports your business objectives.\n\nIn contrast, marketing agencies often work at arm\u2019s length, without a deep understanding of the inner workings of a business, which can result in guesswork and less effective outcomes.\n\n<strong>Expertise and specialization<\/strong>\nA B2B tech fractional marketing team is composed of individual experts who bring deep, specialized knowledge and proven, tried-and-tested methodologies specifically designed for tech company growth. There are no generalists, each team member is a specialist focused on delivering measurable results within the tech and SaaS space.\n\nAgencies often include generalists who work across multiple industries, which can reduce focus and effectiveness when tackling tech-specific challenges.\n\n<strong>Flexibility and customization<\/strong>\nFractional teams are highly flexible and scalable, handpicked to fit your current business needs. You can start with a single expert, such as a fractional CMO consultant, and expand the team over time to include specialists in content, demand generation, operations or brand, all chosen to support your evolving goals.\n\nAgencies tend to offer predefined service packages or project scopes that may not adapt as fluidly to your changing business requirements.\n\n<strong>Cost structure <\/strong>\nFractional marketing teams operate on a retainer or contract basis, giving you access to senior tech marketing talent at a fraction of the cost of full-time hires, along with an ongoing strategic partnership. This focused, insight-driven approach often delivers a stronger return on investment by aligning marketing efforts closely with your business goals.\n\nAgencies usually charge per project or campaign, which can sometimes lead to higher costs and less predictable budgeting. Additionally, their less integrated approach and reliance on more generalized strategies can result in lower ROI due to guesswork and less tailored marketing execution.\n\nIn summary, a fractional marketing team provides tech and SaaS-specific experts who collaborate closely with your business to deliver customized, strategic marketing support that scales with your growth. While a marketing agency offers valuable services, fractional teams typically provide deeper integration, specialized expertise, and flexible, ongoing leadership designed specifically for tech companies.\n<h2 id=\"section4\"><strong>Why tech companies are turning to fractional marketing teams<\/strong><\/h2>\nFor tech founders and CEOs, adopting a fractional marketing team model offers a range of compelling advantages that align perfectly with the unique challenges of the tech landscape:\n\n<strong>Speed to market<\/strong>\nIn the fast-paced technology world, timing is everything. Fractional marketing teams can hit the ground running, launching and optimising campaigns within weeks rather than the months it often takes to recruit, onboard, and train a full in-house team. This agility lets you capitalise on market opportunities and product launches quickly, keeping you ahead of the competition.\n\n<strong>Cost efficiency<\/strong>\nBuilding a full marketing team in-house is a major financial commitment, often exceeding \u00a3400,000 annually when factoring in salaries, benefits, recruitment costs, and ongoing training. Fractional teams provide access to senior-level expertise and specialised skills at a fraction of that cost, allowing startups and growth-stage companies to invest their budget more strategically while still benefiting from top-tier marketing talent.\n\n<strong>Scalability and flexibility<\/strong>\nTech companies often experience fluctuating demands based on product cycles, market shifts, or funding milestones. Fractional marketing teams offer the flexibility to scale resources up or down as needed without the complications and costs of hiring or layoffs. Whether ramping up for a major product launch or tightening budgets during slower periods, this model adapts seamlessly to your evolving needs.\n\n<strong>Specialised tech and SaaS knowledge<\/strong>\nUnlike generalist marketers, fractional teams dedicated to tech sector come equipped with deep domain expertise. They understand critical tech metrics like Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), churn rates, Customer Acquisition Cost to Lifetime Value ratios (CAC:LTV), and Product-Led Growth (PLG) strategies. This specialised knowledge means they don\u2019t need to learn the basics from scratch, allowing them to create tailored strategies that resonate with your business model and customer journey from day one.\n\n<strong>Access to diverse skill sets<\/strong>\nWith a fractional team, you can assemble a customised group of experts, strategists, content creators, paid media specialists, SEO professionals, and marketing operations managers each with proven experience in tech and SaaS marketing. This diversity of talent ensures your marketing efforts are comprehensive, cohesive, and optimised across channels.\n\n<strong>Reduced risk<\/strong>\nHiring full-time can be risky, especially if the wrong talent is onboarded or the market shifts unexpectedly. Fractional teams reduce this risk by offering contract-based engagements, so you can test and refine your marketing approach without the long-term commitments that come with permanent hires.\n\n<strong>Strategic partnership and accountability<\/strong>\nFractional marketing teams are not just service providers; they become strategic partners invested in your growth. Led by a fractional CMO consultant, they provide ongoing leadership, clear accountability, and transparency, ensuring every marketing pound spent is aligned with measurable business outcomes.\n<h2 id=\"section5\"><strong>Example marketing initiative from a fractional team<\/strong><\/h2>\nThe scope and focus of work carried out by a fractional marketing team are intentionally flexible and tailored to your tech business\u2019s unique needs, growth stage, and budget. Unlike traditional marketing teams bound by rigid roles or fixed hours, a fractional team adapts dynamically to prioritize the highest-impact initiatives aligned with your current strategic objectives.\n\nTo illustrate how this works in practice, consider a typical initiative designed to accelerate growth for a tech or SaaS startup. The team begins by aligning closely with leadership to understand key business goals and target customer personas. Leveraging this insight, they craft a multi-channel growth engine that combines targeted paid campaigns, especially important in the startup phase to quickly generate high-intent leads with foundational SEO efforts that build sustainable, long-term organic traffic through keyword research, on-page optimization, and authoritative content creation.\n\nA critical component of this initiative is conversion rate optimization (CRO). The team analyzes user behaviour and funnel metrics to refine landing pages, messaging, and calls-to-action. Through A\/B testing and continuous iteration, they maximize sign-up rates and reduce churn, ensuring that the traffic generated (whether paid or organic) converts efficiently into paying customers.\n\nPowering your sales pipeline is central to the strategy. By building scalable growth engines that integrate SEO, paid acquisition, content marketing, and CRO, the fractional team ensures a steady flow of qualified, high-intent prospects who are nurtured effectively throughout their buyer\u2019s journey.\n\nThroughout the initiative, the fractional CMO provides strategic leadership and accountability, working closely with the CEO and internal teams to keep marketing efforts aligned with overall business goals. Specialists in PPC, content strategy, SEO, CRO, and marketing operations execute their areas of expertise, allowing the team to flex and pivot as your business evolves. This adaptive, tech-sector specific approach delivers measurable, scalable growth while optimizing budget and resources for maximum ROI.\n<h2 id=\"section6\"><strong>Common mistakes founders make<\/strong><\/h2>\n<strong>Hiring too late<\/strong>\nA common mistake among tech and SaaS founders is waiting until growth begins to slow or plateau before seeking external marketing support. This reactive approach often means missing critical windows of opportunity for market expansion, brand building, and customer acquisition. By the time help is brought in, competitors may have already captured key market segments, making it more challenging and costly to regain momentum. Engaging a fractional marketing team early on allows you to implement proactive strategies that drive continuous growth and adapt quickly to changing market conditions. Early collaboration also provides time to build a tailored marketing foundation that scales with your business, rather than scrambling to catch up when problems arise.\n\n<strong>Underfunding campaigns<\/strong>\nAnother frequent pitfall is underestimating the budget required for effective marketing campaigns. Some founders expect significant returns on investment without allocating adequate resources for paid advertising, content creation, SEO, and conversion optimization. In reality, sustainable growth depends on consistent investment, particularly in high-impact channels such as PPC campaigns and organic search. Underfunded campaigns often fail to generate enough high-intent leads or build meaningful brand awareness, resulting in slower growth and wasted effort. A well-funded, data-driven marketing approach ensures you reach the right audiences, nurture prospects through the sales funnel, and ultimately drive revenue growth.\n\n<strong>Unlocking the full potential of your strategic partner\n<\/strong>Fractional marketing teams bring seasoned expertise, deep tech and SaaS knowledge, and proven methodologies to the table. For founders, the greatest value comes from viewing them not just as additional hands for execution, but as true strategic partners. When fractional marketers are involved early in high-level planning and decision-making, their insights help shape a more effective and cohesive marketing vision. By embracing their expertise and collaborating closely, founders can unlock innovative ideas, tailored growth strategies, and more impactful execution, all of which contribute to accelerating business success.\n<h2 id=\"section7\">Comparing your options<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ebf00 elementor-widget elementor-widget-html\" data-id=\"28ebf00\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table>\r\n  <tr>\r\n    <th>Factor<\/th>\r\n    <th>Fractional marketing team <\/th>\r\n    <th>In-house team<\/th>\r\n     <th>Marketing agency<\/th>\r\n  <\/tr>\r\n  <tr>\r\n    <td><strong>Tech and SaaS-sector expertise<\/strong><\/td>\r\n    <td><strong>High<\/strong> - Specialists with deep tech and SaaS knowledge and proven, tailored methodologies.<\/td>\r\n    <td><strong>Variable<\/strong> - Dependent on hiring and training success; may take time to build expertise.<\/td>\r\n      <td><strong>Variable<\/strong> \u2013 Often serve multiple industries; tech and SaaS focus varies.<\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td><strong>Cost<\/strong><\/td>\r\n   <td><strong>Medium<\/strong> - Senior talent at a fraction of full-time cost; retainer\/contract-based.<\/td>\t\r\n<td><strong>High<\/strong> - Salaries, benefits, recruitment, training, overhead; significant investment.<\/td>\t\r\n<td><strong>Medium-High<\/strong> - Project or campaign-based fees; can add up unpredictably.<\/td>\r\n  <\/tr>\r\n  \r\n  <tr>\r\n    <td><strong>Speed to ramp up<\/strong><\/td>\r\n   <td><strong>Fast<\/strong>- Ready to start within weeks with flexible contracts.<\/td>\t\r\n<td><strong>Slow<\/strong> - Months needed for recruitment and onboarding.<\/td>\t\r\n<td><strong>Fast<\/strong> - Can mobilize quickly, but alignment may delay impact.<\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td><strong>Flexibility<\/strong><\/td>\r\n   <td><strong>High<\/strong> \u2013 Easily scale team size and expertise up or down as needed.<\/td>\r\n<td><strong>Low<\/strong> \u2013 Scaling requires hiring or layoffs; costly and slow.<\/td>\t\r\n<td><strong>Medium<\/strong> \u2013 Some flexibility but often within set packages.<\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td><strong>Depth of collaboration<\/strong><\/td>\r\n   <td><strong>High<\/strong> - Fractional CMO consultant leads close collaboration with leadership and teams.<\/td>\t\r\n<td><strong>High<\/strong> - Full integration with company culture and teams.<\/td>\t\r\n<td><strong>Medium<\/strong> - External team with limited internal access.<\/td>\r\n  <\/tr>\r\n\r\n <tr>\r\n    <td><strong>Outcomes<\/strong><\/td>\r\n   <td><strong>Consistent<\/strong> - measurable growth driven by tailored strategies and ongoing optimization.<\/td>\t\r\n<td><strong>Potentially strong<\/strong> - if team is skilled and well-managed, but slower results likely initially.<\/td>\t\r\n<td><strong>Mixed<\/strong> - Outcomes vary; less strategic input can lead to inconsistent results.<\/td>\r\n  <\/tr>\r\n   <tr>\r\n    <td><strong>Return on investment (ROI)<\/strong><\/td>\r\n   <td><strong>High<\/strong> - Lower cost with senior expertise and strategic focus maximizes ROI.<\/td>\r\n<td><strong>Variable<\/strong> - High costs mean ROI depends heavily on team performance and retention.<\/td>\t\r\n<td><strong>Medium-Low<\/strong> - Higher fees and less sector-specific focus can reduce ROI effectiveness.<\/td>\r\n  <\/tr>\r\n<\/table>\r\n\r\n<style>\r\n    \r\n    table {\r\n  font-family: arial, sans-serif;\r\n  border-collapse: collapse;\r\n  width: 100%;\r\n    border: 1px solid #dddddd;\r\n}\r\n\r\ntd, th {\r\n  border: 1px solid #dddddd;\r\n  text-align: left;\r\n  padding: 8px;\r\n}\r\n\r\ntr:nth-child(even) {\r\n  background-color: #dddddd;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a42e40 elementor-widget elementor-widget-text-editor\" data-id=\"8a42e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section8\"><strong>Pricing and budgeting for fractional B2B tech and SaaS marketing teams<\/strong><\/h2>\nHourly rates for fractional CMO consultants typically range from \u00a3100 to \u00a3300 per hour. For a successful tech or SaaS marketing launch, it\u2019s generally recommended that the fractional CMO works at least 2\u20133 days per week during the first year to establish strategy and execute foundational initiatives. After this initial period, their involvement can often be reduced to 4\u20138 days per month, focusing on collaborating with internal marketing teams or overseeing and managing their own fractional marketing team responsible for day-to-day execution.\n\nThe fractional CMO will tailor their approach to your specific setup and growth stage. Costs for fractional marketing teams can vary significantly depending on the size and scope of marketing activities but can be scaled flexibly to fit your budget and goals. Having the right team in place is essential to transforming strategy into consistent, measurable results.\n\nFor early-stage tech and SaaS startups or companies with tighter budgets, starting with fewer days or a more targeted scope of work is absolutely possible &#8211; the key is to tailor the engagement to your unique needs and expand as traction and resources grow.\n\nThis phased approach offers significant cost efficiencies compared to hiring a full-time CMO and an entire in-house team, while delivering far greater strategic alignment and results than many agencies. It also provides the flexibility to scale marketing efforts in line with your budget and growth stage.\n\nAs a general guideline, tech and SaaS companies should consider allocating 15\u201325% of their ARR growth targets toward marketing budgets. Fractional marketing teams often deliver expert B2B tech-specific marketing with greater cost efficiency and predictability compared to traditional in-house hires.\n\nUltimately, investing in a fractional marketing leadership model enables you to access senior marketing expertise without the overheads of full-time hires, while ensuring you stay agile and focused on measurable growth.\n<h2 id=\"section9\"><strong>Conclusion<\/strong><\/h2>\nA fractional marketing team for tech companies can be the growth multiplier your business needs, providing senior-level expertise, tried-and-tested strategies, and the flexibility to scale alongside your company.\n\nIf you\u2019re ready to:\n<ul>\n \t<li>Reduce your Customer Acquisition Cost (CAC),<\/li>\n \t<li>Accelerate Monthly Recurring Revenue (MRR) growth, and<\/li>\n \t<li>Execute marketing initiatives with agility and precision\u2026<\/li>\n<\/ul>\n\u2026it could be the perfect moment to engage a fractional marketing team, enabling you to scale smarter, with less risk and more specialist knowledge driving your success.\n\n<strong>At Pie &#038; Pointer, we specialise in powering B2B tech and SaaS growth through expert fractional marketing teams tailored to your unique business needs. Our seasoned fractional CMOs and specialised marketing experts bring proven B2B tech and SaaS strategies, hands-on execution, and strategic leadership \u2014 all without the cost or commitment of full-time hires. Ready to scale faster, reduce CAC, and unlock your growth potential? <u><a style=\"color: #269db9!important; font-weight: bold;\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\">Contact us today to partner with Pie &#038; Pointer and get the marketing muscle your tech business deserves.<\/a><\/u><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38139a0a e-con-full e-flex e-con e-parent\" data-id=\"38139a0a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56d818b e-con-full e-flex e-con e-child\" data-id=\"56d818b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1024fd46 elementor-widget elementor-widget-shortcode\" data-id=\"1024fd46\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- section 2 box right start -->        \n  <div class=\"contact-us-right\">\n      \n      <div class=\"contact-block-form\">\n          \n          \n          \n      <div class=\"step-stages\">\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">YOUR INFO<\/span>\n<\/div>\n\n\n\n\n<span class=\"line\"><\/span>\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">SELECT TIME<\/span>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n      <div class=\"contact-boxes\">\n          \n \n             <!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/hbarltrop?embed=true\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\n<\/div><\/div>\n <!-- section 2 box right end -->   \n \n             <\/div>\n             \n  <!-- section 2 box end -->\n  \n  \n  <style>\n      \n      @media only screen and (min-width: 1023px) {\n  .contact-us-right {\n    height: 820px;\n\n  }\n}\n@media only screen and (max-width: 1024px) {\n  .contact-us-right {\n    height: 780px;\n\n  }\n}\n\n.address-text{\n    color:#fff;\n}\n\nul{\n    margin:0;\n    padding:0;\n}\n\n.step-stages {\n  width: 100%;\n  margin: 0px auto;\n  text-align: center;\n  display: block;\n  padding-top: 25px;\n  height: 100px;\n  border-radius: 25px 25px 0px 0px;\n  background-color: #1d4357;\n}\n\n.step-stages .point {\n  display: inline-block;\n  background: #30c4e0;\n  width: 25px;\n  height: 25px;\n  border-radius: 100px;\n  color: #30c4e0;\n}\n\n.point2-title {\n  color: #fff;\n  margin-left: -40px;\n  margin-top: 10px;\n  width: 100px;\n  display: block;\n  position: absolute;\n  font-size: 14px;\n  font-weight: 600;\n}\n\n@media only screen and (min-width: 1023px) {\n  .line {\n    width: 230px;\n  }\n}\n\n@media only screen and (max-width: 1024px) {\n  .line {\n    width: 200px;\n  }\n}\n\n.line {\n  display: inline-block;\n  position: relative;\n  height: 4px;\n  top: -5px;\n  margin-left: -5px;\n  margin-right: -5px;\n  background: #30c4e0;\n}\n  <\/style>\n              \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1f61d0 e-con-full e-flex e-con e-parent\" data-id=\"a1f61d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a76467 e-flex e-con-boxed e-con e-child\" data-id=\"3a76467\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b95b7 e-grid e-con-full e-con e-child\" data-id=\"b3b95b7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e45bf1c e-con-full e-flex e-con e-child\" data-id=\"e45bf1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0978a7 elementor-widget elementor-widget-html\" data-id=\"a0978a7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"footer-logo\">\n                <a href=\"https:\/\/pieandpointer.co.uk\">\n                        <span class=\"menu-logo\" style=\"font-size:40px\">Pie & Pointer<\/span><span class=\"menu-logo-cp\" style=\"font-size:12px\">\u00a9<\/span><\/span>\n                    <\/a>\n                                    <\/div>\n<span style=\"color:#fff;font-size:20px;margin-top:10px;display:table\">Fractional CMO and Marketing Partner for B2B tech and SaaS Brands.<\/span>\n\n<style>.menu-logo{\ncolor: #fff;\n  font-weight: 500;\n  letter-spacing: -1px;\n}\n.contact-block-form{\nmax-height: 719px;\n    overflow: hidden;\n    }<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a090dd elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8a090dd\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3e11c84\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-calendar-alt elementor-repeater-item-08a5497\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Calendar-alt<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad4e8f9 e-con-full e-flex e-con e-child\" data-id=\"ad4e8f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6151691 elementor-widget elementor-widget-heading\" data-id=\"6151691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QUICK LINKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d5a83 elementor-widget elementor-widget-html\" data-id=\"e5d5a83\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            \n                                        \n                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/about\/\">About<\/a><\/li>\n                                            \n                                                                         <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\">Fractional CMO<\/a>\n             <\/li>\n                         \n                         \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\">Fractional marketing team<\/a><\/li>\n                                                <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Services<\/a><\/li>\n                                                \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\">Success stories<\/a><\/li>                                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/contact\/\">Contact<\/a>\n           <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a2d9aa e-con-full e-flex e-con e-child\" data-id=\"4a2d9aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaf4b5 elementor-widget elementor-widget-heading\" data-id=\"aaaf4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dcbc6 elementor-widget elementor-widget-html\" data-id=\"84dcbc6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Strategy<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Web design<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Content and CRO<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">SEO<\/a><\/li>                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Paid media<\/a>\n                                            <\/li>\n                                                  <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Organic social<\/a>\n                                            <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b52b2 e-con-full e-flex e-con e-child\" data-id=\"75b52b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab3d48 elementor-widget elementor-widget-heading\" data-id=\"3ab3d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cd0bc elementor-widget elementor-widget-html\" data-id=\"f0cd0bc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"address-text\">\n<span style=\"color:#30c4e0;font-weight:600\">E<\/span> : hello@pieandpointer.co.uk\n\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This guide explains how fractional marketing teams work, when to hire one, and why they can be one of the smartest and most cost-effective ways to scale your tech or SaaS business faster and more efficiently.<span class=\"blog-button\">Read more<\/span><\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fractional-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The complete guide to hiring a fractional marketing team for tech growth | Pie &amp; Pointer News and Insights<\/title>\n<meta name=\"description\" content=\"Discover how a fractional marketing team for tech can accelerate growth and why it\u2019s a smart, cost-effective strategy to scale your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pieandpointer.co.uk\/news\/the-complete-guide-to-hiring-a-fractional-marketing-team-for-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The complete guide to hiring a fractional marketing team for tech growth | Pie &amp; Pointer News and Insights\" \/>\n<meta property=\"og:description\" content=\"Discover how a fractional marketing team for tech 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