{"id":1195,"date":"2025-08-11T16:12:27","date_gmt":"2025-08-11T16:12:27","guid":{"rendered":"https:\/\/piperline.io\/news\/?p=1195"},"modified":"2026-04-20T16:45:06","modified_gmt":"2026-04-20T16:45:06","slug":"unlocking-growth-with-a-fractional-business-partner","status":"publish","type":"post","link":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/","title":{"rendered":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1195\" class=\"elementor elementor-1195\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a6f75d e-con-full e-flex e-con e-parent\" data-id=\"36a6f75d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b3e38d e-flex e-con-boxed e-con e-child\" data-id=\"4b3e38d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3835d7e5 elementor-widget elementor-widget-shortcode\" data-id=\"3835d7e5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124\" class=\"elementor elementor-124\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a72ef e-flex e-con-boxed e-con e-parent\" data-id=\"83a72ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f1ef8 e-grid e-con-full e-con e-child\" data-id=\"b5f1ef8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f16620c e-con-full e-flex e-con e-child\" data-id=\"f16620c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0adea6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"b0adea6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n\r\n<div class=\"main-logo\">\r\n                                           <a href=\"https:\/\/pieandpointer.co.uk\">\r\n                        <span class=\"menu-logo\">Pie & Pointer<\/span><span class=\"menu-logo-cp\">\u00a9<\/span>\r\n                    <\/a>\r\n                    <\/div>\r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    <style>\r\n         .elementor-124 .elementor-element.elementor-element-472a6a9 .hfe-dropdown.menu-is-active{\r\n               overflow:scroll;\r\n               height:400px;\r\n            }\r\n                    .hfe-sub-menu-item{\r\n                        \r\n                        background-color:#6eb3c2!important;\r\n                    }\r\n                    \r\n                    \r\n                    \r\n                    .main-logo a{\r\n    color:#fff;\r\n    font-family:'Plus Jakarta Sans', sans-serif!important;\r\n     margin-top:22px;\r\n     font-size: 30px;\r\n  font-weight: 500;\r\n  letter-spacing: -1px;\r\n     \r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n.mobile-menu {\r\n  position:absolute!important;  \r\n}}\r\n\r\n\r\n.ehf-header #masthead {\r\n  position: fixed!important;\r\n  width: 100%;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\nbackground-color:#132b38;\r\nheight: 90px;\r\n}\r\n.menu-spacer {\r\n    height: 2px;\r\n    width: 30px;\r\n    background-color: #269db9;\r\nmargin-top: 12px;\r\n    margin-bottom: 20px;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 p {\r\n  font-size: 15.4px;\r\n  line-height: 1.6;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n.elementor-204 .elementor-element.elementor-element-ab11f54{\r\n    padding-bottom:0px!important;\r\n}\r\n\r\nul.mega-sub-menu{\r\nmargin-top: 27px;\r\n    min-width: 1380px !important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n        position: fixed!important;\r\n    border-radius: 25px;\r\n    box-shadow: 0 8px 16px -4px rgba(6, 56, 68, .16), 0 0 4px rgba(6, 56, 68, .2);\r\n}\r\n\r\n\r\n.menu-logo-cp {\r\n  font-weight: 600;\r\n  font-size: 25%;\r\n  margin-left: 1px;\r\n  margin-top: 11px;\r\n  color: #fff;\r\n}\r\n\r\n\r\n\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-button{\r\n   background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  box-shadow: 1px 1px 20px rgba(0, 0, 0, .10);\r\n  text-shadow: 1px 1px 15px #269db9; \r\n}\r\n\r\n.contact-menu img{\r\n    background-color: #1d4357;\r\n  border-radius: 5px;\r\n  width: 37px;\r\n  margin-left: 20px;\r\n  margin-right: -20px;\r\n  display: inline-block;\r\n  float:right;\r\n  padding:8px;\r\nmargin-top:-10px;\r\n}\r\n\r\n.btn-text{\r\n  padding-top:10px;\r\n  display:inline-block;\r\n} \r\n\r\n\r\nbody{\r\n   font-family:'Plus Jakarta Sans', sans-serif!important;\r\n}\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-nav-menu--dropdown li:not(:last-child){\r\n      display: table;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n    font-weight:500;\r\n}\r\n\r\n.elementor-nav-menu, .elementor-nav-menu li, .elementor-nav-menu ul {\r\n    display: table;\r\n    width: 100%;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 1200px) {\r\n.hamburger-icon{\r\n    display:none;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-item > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-ancestor > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-page-ancestor > a.mega-menu-link{\r\n    color:#fff!important;\r\n}\r\n\r\n\r\n .elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    box-shadow: 0px 5px 40px 0px rgb(0 0 0 \/ 6%);\r\n}\r\n\r\n\r\n.chevron::before {\r\n\tborder-style: solid;\r\n\tborder-width: 0.20em 0.20em 0 0;\r\n\tcontent: '';\r\n\tdisplay: inline-block;\r\n\theight: 0.6em;\r\n\tleft: 0.15em;\r\n\tposition: relative;\r\n\ttop: 0.8em;\r\n\ttransform: rotate(-45deg);\r\n\tvertical-align: top;\r\n\twidth: 0.6em;\r\n  color:#269db9;\r\n}\r\n\r\n.chevron.right:before {\r\n\tleft: 4px;\r\n\ttransform: rotate(45deg);\r\n}\r\n\r\n.right{\r\n    float:none!important;\r\n}\r\n\r\n@media only screen and (max-width:1025px){\r\n\r\n.chevron {\r\n\tdisplay:none\r\n}}\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*text color start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link{\r\n    color:#fff;\r\n}\r\n\/*text color end*\/\r\n\r\n\r\n\/*desktop hide start*\/\r\n@media only screen and (min-width:1200px){\r\n    .mobile-nav{\r\n        display:none;\r\n}\r\n  li#mega-menu-item-284.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-288.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-107.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}}\r\n\/*desktop hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\/*mobile hide start*\/\r\n@media only screen and (max-width:1199px){\r\n    #mega-menu-wrap-menu-1{\r\n    display:none;\r\n    \r\n}\r\n li.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-20314{\r\n      display:none!important;\r\n}\r\n\r\nli.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-19228{\r\n      display:none!important;\r\n\r\n}\r\n li#mega-menu-item-19228.mega-menu-test.mega-menu-item{\r\n      display:none!important;\r\n}\r\n\r\n    li#mega-menu-item-20314.menu-test.mega-menu-item{\r\n      display:none!important;\r\n    }}\r\n\/*mobile hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*z-index and box-shadow start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n      box-shadow:0px 25px 40px 0px rgb(0 0 0 \/ 20%);\r\nborder-radius:15px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    z-index:99999999;\r\n}\r\n\/*z-index and box-shadow end*\/\r\n\r\n\r\n\r\n\/*button start*\/\r\n@media only screen and (max-width:699px){\r\n  .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\npadding:0px;\r\n        \r\n    }}  \r\n\r\n@media only screen and (max-width:1230px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n  padding: 16px 30px 14px 30px;  \r\n   font-size:17px!important;\r\n}}\r\n\r\n@media only screen and (max-width: 699px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n font-size:14px!important;\r\npadding: 15px 14px 15px 14px!important;\r\n    \r\n}}\r\n@media only screen and (max-width: 1230px) {\r\n.elementor-button .elementor-align-icon-right{\r\n    display:none;\r\n}}\r\n\r\n\/*button end*\/\r\n\r\n\r\n\r\n\r\n\/*menu width start*\/\r\n@media only screen and (min-width:2000px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n@media (max-width: 767px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    width: 100%!important;\r\n}}\r\n\/*menu width end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*mega menu styles start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n    background:transparent!important;\r\n}\r\n  \r\n  #mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n      padding:0;\r\n  }\r\n  \r\n\r\n  \r\n  .mega-sub-menu{\r\n      margin-top:32px;\r\n  }\r\n\r\n\r\n    li#mega-menu-item-19274.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19274.left-section-menu{\r\n        \r\n        width:33%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    }\r\n\r\n    li#mega-menu-item-20335.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20335.left-section-menu{\r\n        \r\n        width:24%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    \r\n    }\r\n    \r\n    \r\n    \r\n    li#mega-menu-item-19254.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19254.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:33%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n\r\n    li#mega-menu-item-20338.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20338.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\nli#mega-menu-item-20344.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20344.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item-has-children li.mega-menu-item-has-children>a.mega-menu-link>span.mega-indicator{\r\n    display:none;\r\n}\r\n\r\n\r\n\r\n li#mega-menu-item-19254.mega-left-menu-col.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-19254.left-menu-col{\r\n     \r\n }\r\n\r\n.mega-current-menu-parent > a + ul.mega-sub-menu {\r\n  display: flex !important;\r\n  flex-wrap: wrap;\r\n\r\n}\r\n\r\n\/*.mega-current-menu-parent > a + ul.mega-sub-menu > li {*\/\r\n\/*  width: 20% !important;*\/\r\n\/*}*\/\r\n\r\n\r\n.mega-menu-item-has-children > a + ul.mega-sub-menu > li > a + ul.mega-sub-menu {\r\n  opacity: 1 !important;\r\n  visibility: inherit !important;\r\n  position: inherit !important;\r\n}\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item > ul.mega-sub-menu {\r\n    display: block !important;\r\n}\r\n\r\n.mega-menu-menu-1-mobile-open {\r\n    overflow: hidden;\r\n}\r\n\r\n\r\n\r\n\r\n@media (max-width: 767px) {\r\n#mega-menu-menu-1 {\r\n    height: 400px !important;\r\n    overflow: auto !important;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        padding:0px!important;\r\n    margin:0px;\r\n}\r\n\r\n@media only screen and (min-width:2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:28px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:27px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){\r\n    .first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14406{\r\n    display:none!important;\r\n}}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:hover > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:focus > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-toggle-on > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu.mega-toggle-on ul.mega-sub-menu{\r\n       \r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1{\r\n    text-align:right;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link ul.mega-sub-menu {\r\n    color:#000!important;\r\n} \r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n    transform:none;\r\n    transition:none;\r\n}\r\n\r\n\r\n@media only screen and (min-width: 2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:16px; \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:16px; \r\n    }}\r\n    \r\n    @media only screen and (max-width: 1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    @media only screen and (max-width: 1710px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    a.mega-menu-link:hover{\r\n    background-color:transparent;\r\n    box-shadow:none!important;\r\n}\r\n\r\n    \r\n    li#mega-menu-item-14341.mega-intranet-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14341.intranet-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n             padding-left:50px!important;\r\n        \r\n        \r\n    }\r\n    \r\n        li#mega-menu-item-14232.mega-process-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14232.process-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n          \r\n        \r\n        \r\n    }\r\n    \r\n            li#mega-menu-item-14235.mega-knowledge-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14235.knowledge-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n         \r\n        \r\n        \r\n    }\r\n    \r\n    \r\n         li#mega-menu-item-14234.mega-customapp-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-14234.customapp-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n        padding-top:50px!important;\r\n            \r\n   \r\n        \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        box-shadow:none!important;\r\n        background-color:none;\r\n    }\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link:hover{\r\n    color:#fff;\r\n}\r\n\/*mega menu styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block2{\r\n    float:left;\r\n        width:28%;\r\n\r\n}\r\n\r\n.first-col-block-upper{\r\n background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\ncolor:#fff;\r\nborder-radius: 15px 0px 0px 0px;\r\n}\r\n\r\n\r\n.first-col-block-lower{\r\n background:linear-gradient(0deg, #132b38 0%, #025269 140%);\r\ncolor:#fff;\r\nborder-radius: 0px 0px 0px 15px;\r\n}\r\n\r\n\r\n   \r\n\r\n\r\n\/*menu structure styles start*\/\r\n\r\n@media only screen and (min-width:2000px){\r\n  \r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n    padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 0px 40px 0px 20px;\r\n    float:right;\r\n}\r\n\r\n\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:40px;\r\n    margin-bottom:45px;\r\n\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n\r\n}\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 40px;\r\n\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 40px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n\r\n\r\n\r\n  @media only screen and (max-width:1999px){\r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 25px 0px 50px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n  padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n  padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:50px;\r\n    margin-bottom:45px;\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n}\r\n\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 50px;\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 50px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n.menu-col-title{\r\nmargin-top: 5px;\r\n    font-weight: 600;\r\n    font-size: 18px;\r\n    letter-spacing: normal;\r\n    color: #269db9;\r\n}\r\n\r\n.menu-col-tx{\r\nmargin-top:10px;\r\nmargin-bottom:20px!important;\r\ncolor:#132b38;;\r\nfont-size:16px;\r\n}\r\n\r\n\r\n\r\n.left-menu-col img, .right-menu-col img, .left-menu-col2 img, .right-menu-col2 img{\r\n    width:35px;margin-right:12px;margin-bottom: -6px;\r\n}\r\n\r\n\r\n.sub-menu-left:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-left img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n}\r\n\r\n\r\n\r\n.sub-menu-right:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-right img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n.nav-find-out-top{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out-top:hover{\r\n    color:#132b38!important;\r\n}\r\n\r\n.nav-find-out:hover{\r\n      color:#132b38!important;\r\n}\r\n\r\n.nav-find-out img{\r\n    width:35px;\r\n        margin-bottom: -10px;\r\n    margin-left: 6px;\r\n}\r\n\r\n.nav-find-out-top img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n\r\n.nav-title-menu{\r\n    font-size:25px;\r\n    color:#269db9;\r\n    font-weight:600;\r\n    padding:0;\r\n}\r\n\r\n.menu-btn-tx{\r\n    margin-top: 3px;\r\n    display: inline-block;\r\n}\r\n\r\n.first-col-btn{\r\nbackground-color: #1d4357;\r\n  color: #fff;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n  \r\n}\r\n\r\n.first-col-btn:hover{\r\nbackground-color: #1d4357;\r\n    color: #fff;\r\n}\r\n\r\n.first-col-btn img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n.first-col-btn2{\r\nbackground-color: #fff;\r\n  color: #000;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n}\r\n\r\n.first-col-btn2:hover{\r\nbackground-color: #fff\r\n  color: #1d4357;\r\n}\r\n\r\n.first-col-btn2 img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block .nav-title-menu{\r\n    font-size:30px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}\r\n\r\n.first-col-block p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n@media only screen and (min-width: 1400px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size:26px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1399px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size: 20px;\r\n    color:#fff;\r\nfont-weight:600;\r\n    padding:0;\r\n}}\r\n\r\n.first-col-block2 p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n.top-level-section p{\r\n     color:#000;margin-top:20px;font-weight:400;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n\r\n\r\n.top-level-section2 p{\r\n     color:#000;margin-top:25px;font-weight:500;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n   \r\n    \r\n@media only screen and (min-width:1200px){    \r\n    .top-menu-level{\r\n    color:#269db9!important;\r\n    font-weight:500;\r\n}\r\n\r\n.first-col-block{\r\n    background-color: #269db9;\r\n    float:left;\r\n    padding:50px;\r\n        width:33%;\r\n    color:#fff;\r\n}\r\n\r\n.first-col-block img{\r\n    width:100%;\r\n    float:left;\r\n\r\n}\r\n\r\n\r\n\r\n\r\n.first-col{\r\n    background-color: #269db9;\r\n    width:50%;\r\n    float:left;\r\n    padding:50px 50px 210px 50px;\r\n    color:#fff;\r\nfont-size:26px;\r\n}\r\n\r\n.first-col img{\r\n    width:250px;\r\n    float:left;\r\n    padding-right:50px;\r\n\r\n}\r\n.sub-menu-first{\r\n        width:50%;\r\n    float:right;\r\n    padding-top:50px;\r\n        padding-left: 50px;\r\n    \r\n}    \r\n.sub-menu{\r\n    width:50%;\r\n    float:right;\r\n        padding-top:30px;\r\n    padding-left: 50px;\r\n}\r\n\r\n.menu-section{\r\n   display: table;\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    padding-top: 20px;\r\n    \r\n    \r\n}\r\n\r\n    \r\n.dashicons.dashicons-arrow-down-alt2.before-menu-image-icons{\r\n    margin-top:10px;\r\nmargin-left:-8px;\r\n}}\r\n  \r\n\r\n\r\n@media only screen and (min-width:2000px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1800px){\r\n.first-col-block2{\r\nmin-height:550px;\r\n        border-radius: 15px 0px 0px 15px;\r\n}}\r\n\r\n\/*menu structure styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*responsive styles start*\/\r\n\r\n.elementor-nav-menu li {\r\n    height:60px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item{\r\n    padding-left:0;\r\n    padding-right:10;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item.elementor-item-active{\r\n    font-weight:400;\r\n}\r\n\r\n\r\n\r\n@media only screen and (min-width: 1024px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-left: 20px;\r\n    padding-right: 70px;\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: auto;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:20px;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1023px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: 60px;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:0px;\r\n}}\r\n\r\n.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{\r\n    background-color:#fff;\r\n    border-bottom:1px solid #1d4357;\r\n}\r\n@media only screen and (max-width:799px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    overflow-y:scroll!important;\r\n}\r\n\r\n\r\n.menu-item a img, img.menu-image-title-after, img.menu-image-title-before, img.menu-image-title-above, img.menu-image-title-below, .menu-image-hover-wrapper .menu-image-title-above{\r\n    display:none!important;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){  \r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14342{\r\n      display:none!important;\r\n}\r\n\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14417{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14407{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14221{\r\n      display:none!important;\r\n}}\r\n@media only screen and (max-width:699px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e{\r\n    width:15%;\r\n}}\r\n\r\n\/*responsive styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.sbv-left {\r\n    width: 61%;\r\n    float: left;\r\n}\r\n\r\n.sbv-right {\r\n    width: 35%;\r\n    float: right;\r\n    margin-top: -5px;\r\n    margin-right: 8px;\r\n}\r\n\r\n.sbv-right img {\r\n    border-radius: 15px;\r\n    margin-left: 4%;\r\n}\r\n\r\n\r\nheader {\r\n  position: relative;\r\n}\r\n\r\nul.mega-sub-menu {\r\n  width: 100% !important;\r\n  left: 0 !important;\r\n  right: 0 !important;\r\nborder-radius: 15px;\r\n}\r\n\r\nheader .elementor-container {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-column {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wrap {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wp-widget-maxmegamenu {\r\n  position: static !important;\r\n}\r\n\r\n\r\nheader ul.mega-menu {\r\n  position: static !important;\r\n}\r\n\r\nheader li.mega-menu-item {\r\n  position: static !important;\r\n}\r\n\r\nheader .mega-menu-wrap {\r\n  position: static !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce2ba8 e-con-full mobile-menu e-flex e-con e-child\" data-id=\"dce2ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472a6a9 elementor-widget-mobile__width-initial elementor-hidden-desktop hfe-submenu-icon-classic elementor-widget-tablet_extra__width-initial elementor-absolute hfe-nav-menu__align-left hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"472a6a9\" data-element_type=\"widget\" data-settings=\"{&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;5&quot;,&quot;right&quot;:&quot;5&quot;,&quot;bottom&quot;:&quot;5&quot;,&quot;left&quot;:&quot;5&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-classic\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-472a6a9\" class=\"hfe-nav-menu\"><li id=\"menu-item-639\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Who we help<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-678\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/founders\/\" class = \"hfe-sub-menu-item\">Founders<\/a><\/li>\n\t<li id=\"menu-item-679\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/marketing-leadership\/\" class = \"hfe-sub-menu-item\">Marketing Leadership<\/a><\/li>\n\t<li id=\"menu-item-680\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/venture-capitalists\/\" class = \"hfe-sub-menu-item\">Venture Capitalists<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-640\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Fractional Partner<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-675\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/what-is-a-fractional-marketing-partner\/\" class = \"hfe-sub-menu-item\">What is a fractional marketing partner?<\/a><\/li>\n\t<li id=\"menu-item-676\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-cmo\/\" class = \"hfe-sub-menu-item\">Fractional CMO<\/a><\/li>\n\t<li id=\"menu-item-677\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-marketing-team\/\" class = \"hfe-sub-menu-item\">Fractional marketing team<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-641\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/services\/\" class = \"hfe-menu-item\">Services<\/a><\/li>\n<li id=\"menu-item-642\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-643\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/success-stories\/\" class = \"hfe-menu-item\">Success Stories<\/a><\/li>\n<li id=\"menu-item-644\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/book-intro-call\/\" class = \"hfe-menu-item\">Book intro call<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca091 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-widget elementor-widget-maxmegamenu\" data-id=\"9bca091\" data-element_type=\"widget\" data-widget_type=\"maxmegamenu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mega-menu-wrap-menu-1\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-menu-1\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover_intent\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"slide_right\" data-effect-speed-mobile=\"200\" data-panel-width=\"body\" data-panel-inner-width=\"#mega-menu-wrap-menu-1\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"1024\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-102 menu-test\" id=\"mega-menu-item-102\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-265 first-col-image\" id=\"mega-menu-item-265\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-266\" id=\"mega-menu-item-266\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We help B2B tech and SaaS brands achieve their business growth goals.<span><p>We are a digital marketing partner that specialises in helping B2B tech and SaaS businesses generate pipeline, maximise revenue and drive growth.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Find out more about our fractional marketing services<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/img\/pages\/hp-img1-piperline.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-267\" id=\"mega-menu-item-267\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Founders<\/span><p class=\"menu-col-tx\">For tech founders looking to generate leads, revenue and scalable growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-268\" id=\"mega-menu-item-268\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Marketing Leadership<\/span><p class=\"menu-col-tx\">For marketing leaders looking for tech marketing expertise to deliver impactful results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-269\" id=\"mega-menu-item-269\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Venture Capitalists<\/span><p class=\"menu-col-tx\">For VC's looking to propel your investment forward and drive measurable results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-105\" id=\"mega-menu-item-105\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\" aria-expanded=\"false\" tabindex=\"0\">Fractional partner <img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-547 first-col-image\" id=\"mega-menu-item-547\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-548\" id=\"mega-menu-item-548\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We provide senior marketing leadership and a team of specialists on a fractional basis.<span><p>You get the strategic power and expertise of a full marketing function, without the long-term commitment, risk, or cost of building one in-house.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Read more about Pie & Pointer fractional marketing<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/fractional-team-menu.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-549\" id=\"mega-menu-item-549\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| What is fractional marketing?<\/span><p class=\"menu-col-tx\">Find out how fractional marketing partnerships provide impact.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-550\" id=\"mega-menu-item-550\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional CMO<\/span><p class=\"menu-col-tx\">CMO-level marketing leadership that unlocks and accelerates business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-551\" id=\"mega-menu-item-551\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional marketing team<\/span><p class=\"menu-col-tx\">Specialist B2B Tech and SaaS marketing team, instantly and flexibly, without the overheads.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-103 menu-test\" id=\"mega-menu-item-103\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Services<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-277 first-col-image\" id=\"mega-menu-item-277\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-553\" id=\"mega-menu-item-553\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Strategy<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Smash your business goals with intelligent, big picture strategies that delivers real ROI and business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-279\" id=\"mega-menu-item-279\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Web design<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Build a robust website foundation that is CX and UX optimised and engineered for customer-generation.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-280\" id=\"mega-menu-item-280\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Content and CRO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Optimise every stage of the sales funnel with engaging content and CRO strategies that maximise conversion.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-281\" id=\"mega-menu-item-281\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">SEO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Achieve maximum search engine visibility for relevant, high-intent keywords, effectively driving qualified organic traffic at scale.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-282\" id=\"mega-menu-item-282\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Paid media<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Implement data-driven paid media strategies that are customer-generation focused and designed to maximise ROI.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-283\" id=\"mega-menu-item-283\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Organic social<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Foster meaningful connections and elevate your brand by building authentic relationships through organic social media.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-284 mobile-menu\" id=\"mega-menu-item-284\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-intranet-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-285 intranet-menu\" id=\"mega-menu-item-285\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\">Founders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-286\" id=\"mega-menu-item-286\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\">Marketing leaders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-287\" id=\"mega-menu-item-287\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\">Venture Capitalists<\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-288 mobile-menu\" id=\"mega-menu-item-288\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\" tabindex=\"0\">Services<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-104\" id=\"mega-menu-item-104\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/about\" tabindex=\"0\">About<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-106\" id=\"mega-menu-item-106\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\" tabindex=\"0\">Success stories<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-536\" id=\"mega-menu-item-536\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" tabindex=\"0\">Insights<\/a><\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-107 mobile-menu\" id=\"mega-menu-item-107\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\" tabindex=\"0\">Book intro call<\/a><\/li><\/ul><button class='mega-close' aria-label='Close'><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e1dc6 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"31e1dc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64e1a5d e-con-full e-flex e-con e-child\" data-id=\"64e1a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd12e1 contact-menu elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4cd12e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" id=\"book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span class=\"btn-text\">Book intro call<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/right-arrow-wh.png\" \/><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26b74 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"ed26b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64c81 elementor-widget elementor-widget-html\" data-id=\"ea64c81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"hamburger-icon\"><a href=\"https:\/\/pieandpointer.co.uk\/\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/menu-icon.png\" style=\"width:70%;margin-left:30%;margin-top: 5px;\"><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ec97c8 e-flex e-con-boxed e-con e-parent\" data-id=\"46ec97c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c1c0cb8 e-con-full e-flex e-con e-child\" data-id=\"4c1c0cb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61ef35c1 e-con-full e-flex e-con e-child\" data-id=\"61ef35c1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ff931b e-grid e-con-full e-con e-child\" data-id=\"6ff931b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-276cb7a5 e-con-full e-flex e-con e-child\" data-id=\"276cb7a5\" data-element_type=\"container\" id=\"top-box-block\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-494d1762 e-con-full e-flex e-con e-child\" data-id=\"494d1762\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pieandpointer.co.uk\/news\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ce877a elementor-widget elementor-widget-text-editor\" data-id=\"15ce877a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>News and insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-1755b11c elementor-widget elementor-widget-heading\" data-id=\"1755b11c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Unlocking growth for B2B tech and SaaS companies with a fractional business partners<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f46d9fc elementor-widget elementor-widget-text-editor\" data-id=\"7f46d9fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tech founders and CEOs are under constant pressure to hit ambitious revenue targets, adapt to shifting markets, and scale operations, often with limited resources.<\/p><p>In this article, we explore how working with a fractional business partner can give B2B tech and SaaS companies the senior-level marketing expertise, strategic clarity, and execution power they need to accelerate growth without the overhead of a full-time hire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320c2470 elementor-widget elementor-widget-text-editor\" data-id=\"320c2470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published: 7 August 2025 | By Pie &amp; Pointer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d9c12f elementor-widget__width-initial elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"51d9c12f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"635\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-business-partner.webp\" class=\"attachment-full size-full wp-image-1525\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-business-partner.webp 680w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fractional-business-partner-300x280.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e8fea89 e-flex e-con-boxed e-con e-parent\" data-id=\"4e8fea89\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6049de62 e-grid e-con-full e-con e-child\" data-id=\"6049de62\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d04ca0c e-con-full e-flex e-con e-child\" data-id=\"2d04ca0c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53ab4885 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"53ab4885\" data-element_type=\"container\" id=\"left-block-fixed\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49576870 elementor-widget elementor-widget-image\" data-id=\"49576870\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\" class=\"attachment-full size-full wp-image-1214\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp 1380w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm-300x200.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm-1024x683.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm-768x512.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae5fdd3 elementor-widget elementor-widget-heading\" data-id=\"7ae5fdd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a0251a elementor-widget elementor-widget-html\" data-id=\"69a0251a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"links\">\n\n  <a href=\"#section1\"><h3>What is a fractional  business partner?<\/h3><\/a>\n  \n  <a href=\"#section2\"><h3>Marketing leadership with a fractional business partner<\/h3><\/a>\n  \n  \n<a href=\"#section3\"><h3>When should you bring in a fractional partnerships leader?<\/h3><\/a>\n<a href=\"#section4\"><h3>What kind of companies benefit most?<\/h3><\/a>\n<a href=\"#section5\"><h3>7 Reasons to work  with a  marketing fractional business partner<\/h3><\/a>\n<a href=\"#section6\"><h3>Conclusion<\/h3><\/a>\n\n\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81f985 elementor-widget elementor-widget-html\" data-id=\"c81f985\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#left-block-fixed{\nposition: sticky !important;\n  float: left;\n  min-height: 600px;\n  top: 0;\n}\n     #right-grid{\n        float:right;\n        position:relative;\n    }   \n    \n#top-box-block{\n    background:    linear-gradient(10deg, rgb(38, 157, 185) -5%, rgb(19, 43, 56) 25%, rgb(19, 43, 56) 100%)!important;\n}    \n    \n    .links{\n        margin-top:-20px;\n        padding:0px 30px 30px 30px;\n    }\n    \n    .links h3{\n        font-size:16px;\n    }\n    \n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b580342 e-con-full e-flex e-con e-child\" data-id=\"b580342\" data-element_type=\"container\" id=\"right-grid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfb8388 elementor-widget elementor-widget-text-editor\" data-id=\"5cfb8388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section1\"><strong>What is a fractional\u00a0 business partner?<\/strong><\/h2>\nA fractional business partner is an experienced professional who works with your company on a part-time or flexible basis, providing expert guidance and leadership without the commitment of a full-time hire. Acting as a trusted advisor, they collaborate closely with your leadership team to drive strategic initiatives, solve complex challenges, and support growth. This model allows businesses to access senior-level expertise tailored to their needs, delivering high-impact results while optimizing resources and costs.\n<h2 id=\"section2\">Marketing leadership with a fractional business partner<\/h2>\nA fractional marketing business partner brings deep expertise in marketing strategy and execution directly to your leadership team. This partnership approach combines proven marketing methodologies with hands-on execution, all tailored closely to your company\u2019s unique needs and growth stage. They blend the strategic insight of a seasoned CMO with the agility and cost-effectiveness that growing businesses require.\n\n<strong>\u00a0<\/strong>\n<h2 id=\"section3\"><strong>When should you bring in a fractional partnerships leader?<\/strong><\/h2>\nBringing in a fractional marketing business partner makes sense at several key points in your company\u2019s growth journey:\n\n<strong>Early-stage growth:<\/strong>\nAt the early stages of your tech or SaaS business, establishing a clear marketing strategy is critical to gaining initial traction and product-market fit. However, hiring a full-time Chief Marketing Officer (CMO) can be prohibitively expensive or premature before you have steady revenue. A fractional marketing business partner provides the senior-level guidance you need to develop your go-to-market plan, define your target customer, and build foundational marketing processes all without the long-term financial commitment. This approach ensures you get expert input early on, setting your business up for scalable growth.\n\n<strong>Scaling up:<\/strong>\nOnce your product or services starts gaining momentum, the pressure to accelerate monthly recurring revenue (MRR) growth intensifies. Scaling quickly often means ramping up marketing efforts across multiple channels (demand generation, SEO, paid media, content marketing and more). However, rapidly expanding your in-house team can be costly and complex. A fractional marketing business partner offers the agility to scale your marketing resources up or down as needed, while maintaining strategic oversight. This allows you to drive growth efficiently and flexibly, without the risks and overhead associated with hiring full-time senior leaders too early.\n\n<strong>Strategic shifts:<\/strong>\nTech businesses often face critical inflection points whether it\u2019s pivoting your product offering, entering new verticals or geographical markets, or launching major new features. These transitions require sharp marketing focus and expertise to realign your positioning, messaging, and campaigns with your evolving business goals. Fractional marketing business partners bring the experience and strategic vision to help you navigate these changes successfully. They work closely with leadership to recalibrate marketing efforts, ensuring your resources are invested wisely to maximise impact during periods of change.\n\n<strong>Resource gaps:<\/strong>\nSometimes, companies find themselves without the right senior marketing leadership due to unexpected departures, hiring delays, or skill gaps in the existing team. In such situations, a fractional marketing business partner can quickly fill the void, providing expert direction and hands-on support while you build out permanent capabilities. Their flexible engagement model means you get continuity in your marketing strategy and execution, avoiding disruption to growth initiatives. They also bring specialised expertise in areas like SaaS growth metrics, funnel optimisation, and product-led growth strategies, which internal teams may lack.\n\n<strong>Budget efficiency:<\/strong>\nFor many tech companies, budget constraints make hiring a full-time CMO or expanding a marketing team challenging, especially when balancing other operational priorities. Fractional marketing business partners offer a cost-effective alternative, delivering senior-level leadership and strategic input on a flexible basis. This model allows you to invest in marketing leadership proportionally to your current stage and funding, scaling up or down as needed without committing to large fixed salaries or overheads. By allocating marketing budgets more predictably and efficiently, you can drive better ROI and avoid the pitfalls of under or over-investing in marketing talent.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-1244 size-full\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-1-1.webp\" alt=\"\" width=\"1200\" height=\"682\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-1-1.webp 1200w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-1-1-300x171.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-1-1-1024x582.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-1-1-768x436.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<h2><\/h2>\n<h2 id=\"section4\"><strong>What kind of companies benefit most?<\/strong><\/h2>\nFractional marketing business partners are particularly valuable for high-growth B2B tech and SaaS startups and scale-ups that need to build and refine scalable, data-driven marketing engines without the significant cost and commitment of hiring full-time senior marketing leaders. These businesses often require experienced marketing leadership to design and execute sophisticated strategies, but may not yet have the resources or the need for a permanent CMO on staff.\n\nFor companies in high growth mode, fractional marketing partners provide the expertise necessary to accelerate momentum through targeted initiatives such as demand generation, content marketing, SEO, and paid acquisition. Their strategic oversight ensures that marketing efforts are aligned with overall business objectives, driving measurable growth while maintaining flexibility as priorities shift.\n\nResource-constrained teams also benefit greatly from fractional marketing partners. Organizations that lack the capacity or budget to onboard a full in-house marketing executive can still access senior-level guidance and leadership through a fractional model. This approach enables these companies to maintain momentum and avoid leadership gaps that could slow down their marketing and growth plans.\n\nBusinesses facing market transitions, whether launching new products, entering new verticals, or expanding into different geographies find fractional marketing partners essential for navigating change. Their experience and strategic perspective help align marketing efforts with evolving business goals, reducing risk and ensuring that market shifts are met with well-planned, effective campaigns.\n\nFinally, founders and executive teams who seek a true strategic partner, appreciate the collaborative nature of fractional marketing business partnerships. These leaders want someone who brings not only marketing expertise but also a vested interest in driving sustainable growth and helping the company reach its full potential.\n<h2><\/h2>\n<h2 id=\"section5\"><strong>7 Reasons to work \u00a0with a\u00a0 marketing fractional business partner<\/strong><\/h2>\n<h2><strong style=\"font-size: 16px;\">1. Access senior marketing expertise on demand<\/strong><\/h2>\nFractional marketing business partners bring seasoned leadership and deep marketing expertise precisely when your company needs it most. This means you gain strategic guidance from experienced professionals without the long-term financial commitment of hiring a full-time executive. Their fresh perspective and industry know-how can help you avoid costly mistakes and accelerate your growth trajectory.\n\n<strong>2. Accelerate your go-to-market strategy<\/strong>\n\nWith a fractional marketing partner involved early, your business can launch campaigns and enter new markets more quickly and confidently. Leveraging proven frameworks and agile processes, they reduce delays, optimise timing, and ensure your marketing efforts resonate with your target audience, giving you a competitive edge.\n\n<strong>3. Cost-effective growth leadership<\/strong>\n\nHiring a full-time senior marketing executive is often expensive and carries risks, especially for startups and scale-ups operating on tight budgets. Fractional partners provide access to top-tier marketing leadership at a fraction of the cost, allowing you to allocate more budget towards impactful marketing campaigns, technology investments, or product innovation.\n\n<strong>4. Data-driven marketing strategies<\/strong>\n\nExperienced fractional partners prioritise data and metrics to continuously refine your marketing approach. By tracking key performance indicators such as CAC, LTV, MRR growth, and conversion rates, they optimise budget allocation and campaign tactics to ensure your marketing investment delivers measurable business outcomes.\n\n<strong>5. Flexible engagement models for changing needs<\/strong>\n\nFractional marketing partners offer flexible involvement tailored to your unique stage and goals. Whether you require intensive support during a product launch or more strategic guidance as your internal team matures, you can easily scale their hours up or down without long-term contracts or overhead.\n\n<strong>6. Leverage extensive industry networks<\/strong>\n\nMany fractional marketing partners bring rich networks within SaaS, tech, and marketing communities. These connections can open doors to valuable partnerships, vendor discounts, co-marketing opportunities, and market insights, accelerating your marketing effectiveness and business growth.\n\n<strong>7. Stay focused on core business priorities<\/strong>\n\nBy entrusting marketing strategy and execution to a trusted fractional expert, founders and CEOs free themselves to focus on product innovation, customer relationships, and overall business vision. This clear focus across leadership roles leads to stronger decision-making, faster growth, and a healthier company culture.\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1245 size-full\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-2.webp\" alt=\"\" width=\"1200\" height=\"682\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-2.webp 1200w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-2-300x171.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-2-1024x582.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-2-768x436.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<h2><\/h2>\n<h2 id=\"section6\"><strong>Conclusion<\/strong><\/h2>\nPartnering with a fractional marketing business partner is a smart, flexible way for tech and SaaS companies to access senior expertise, reduce risk, and drive meaningful growth. Whether you\u2019re a startup aiming to build momentum or a scale-up seeking to optimise marketing ROI, fractional partners bring the leadership, strategy, and execution muscle to help you reach your goals faster, without the overhead of a full-time hire.\n\n<strong>If you are interested in unlocking growth with agility and precision, a fractional marketing business partner like Pie &#038; Pointer could be your game-changing advantage. <a style=\"color: #269db9!important;\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\">Contact us to find out more.<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30f942eb e-con-full e-flex e-con e-parent\" data-id=\"30f942eb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-658c7712 e-con-full e-flex e-con e-child\" data-id=\"658c7712\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be7cc3c elementor-widget elementor-widget-shortcode\" data-id=\"2be7cc3c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- section 2 box right start -->        \n  <div class=\"contact-us-right\">\n      \n      <div class=\"contact-block-form\">\n          \n          \n          \n      <div class=\"step-stages\">\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">YOUR INFO<\/span>\n<\/div>\n\n\n\n\n<span class=\"line\"><\/span>\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">SELECT TIME<\/span>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n      <div class=\"contact-boxes\">\n          \n \n             <!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings-eu1.hubspot.com\/hbarltrop?embed=true\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\n<\/div><\/div>\n <!-- section 2 box right end -->   \n \n             <\/div>\n             \n  <!-- section 2 box end -->\n  \n  \n  <style>\n      \n      @media only screen and (min-width: 1023px) {\n  .contact-us-right {\n    height: 820px;\n\n  }\n}\n@media only screen and (max-width: 1024px) {\n  .contact-us-right {\n    height: 780px;\n\n  }\n}\n\n.address-text{\n    color:#fff;\n}\n\nul{\n    margin:0;\n    padding:0;\n}\n\n.step-stages {\n  width: 100%;\n  margin: 0px auto;\n  text-align: center;\n  display: block;\n  padding-top: 25px;\n  height: 100px;\n  border-radius: 25px 25px 0px 0px;\n  background-color: #1d4357;\n}\n\n.step-stages .point {\n  display: inline-block;\n  background: #30c4e0;\n  width: 25px;\n  height: 25px;\n  border-radius: 100px;\n  color: #30c4e0;\n}\n\n.point2-title {\n  color: #fff;\n  margin-left: -40px;\n  margin-top: 10px;\n  width: 100px;\n  display: block;\n  position: absolute;\n  font-size: 14px;\n  font-weight: 600;\n}\n\n@media only screen and (min-width: 1023px) {\n  .line {\n    width: 230px;\n  }\n}\n\n@media only screen and (max-width: 1024px) {\n  .line {\n    width: 200px;\n  }\n}\n\n.line {\n  display: inline-block;\n  position: relative;\n  height: 4px;\n  top: -5px;\n  margin-left: -5px;\n  margin-right: -5px;\n  background: #30c4e0;\n}\n  <\/style>\n              \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1f61d0 e-con-full e-flex e-con e-parent\" data-id=\"a1f61d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a76467 e-flex e-con-boxed e-con e-child\" data-id=\"3a76467\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b95b7 e-grid e-con-full e-con e-child\" data-id=\"b3b95b7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e45bf1c e-con-full e-flex e-con e-child\" data-id=\"e45bf1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0978a7 elementor-widget elementor-widget-html\" data-id=\"a0978a7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"footer-logo\">\n                <a href=\"https:\/\/pieandpointer.co.uk\">\n                        <span class=\"menu-logo\" style=\"font-size:40px\">Pie & Pointer<\/span><span class=\"menu-logo-cp\" style=\"font-size:12px\">\u00a9<\/span><\/span>\n                    <\/a>\n                                    <\/div>\n<span style=\"color:#fff;font-size:20px;margin-top:10px;display:table\">Fractional CMO and Marketing Partner for B2B tech and SaaS Brands.<\/span>\n\n<style>.menu-logo{\ncolor: #fff;\n  font-weight: 500;\n  letter-spacing: -1px;\n}\n.contact-block-form{\nmax-height: 719px;\n    overflow: hidden;\n    }<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a090dd elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8a090dd\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3e11c84\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-calendar-alt elementor-repeater-item-08a5497\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Calendar-alt<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad4e8f9 e-con-full e-flex e-con e-child\" data-id=\"ad4e8f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6151691 elementor-widget elementor-widget-heading\" data-id=\"6151691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QUICK LINKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d5a83 elementor-widget elementor-widget-html\" data-id=\"e5d5a83\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            \n                                        \n                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/about\/\">About<\/a><\/li>\n                                            \n                                                                         <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\">Fractional CMO<\/a>\n             <\/li>\n                         \n                         \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\">Fractional marketing team<\/a><\/li>\n                                                <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Services<\/a><\/li>\n                                                \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\">Success stories<\/a><\/li>                                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/contact\/\">Contact<\/a>\n           <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a2d9aa e-con-full e-flex e-con e-child\" data-id=\"4a2d9aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaf4b5 elementor-widget elementor-widget-heading\" data-id=\"aaaf4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dcbc6 elementor-widget elementor-widget-html\" data-id=\"84dcbc6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Strategy<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Web design<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Content and CRO<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">SEO<\/a><\/li>                                            \n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Paid media<\/a>\n                                            <\/li>\n                                                  <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Organic social<\/a>\n                                            <\/li>\n                                        <\/ul>\n                                    <\/div>\n                                    \n                                    <style>.nav-footer ul li {\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 10px;\n  overflow: hidden;\n  padding-top: 10px;\n  border-top: 1px solid #eee;\n}\n\n.nav-footer a, .nav-footer p{\n  color: #fff;\n  margin-bottom: 0;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.4;\n  font-family: 'Plus Jakarta Sans', sans-serif !important;\n}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b52b2 e-con-full e-flex e-con e-child\" data-id=\"75b52b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab3d48 elementor-widget elementor-widget-heading\" data-id=\"3ab3d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cd0bc elementor-widget elementor-widget-html\" data-id=\"f0cd0bc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"address-text\">\n<span style=\"color:#30c4e0;font-weight:600\">E<\/span> : hello@pieandpointer.co.uk\n\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article, we explore how working with a fractional business partner can give B2B tech and SaaS companies the senior-level marketing expertise, strategic clarity, and execution power they need to accelerate growth.<span class=\"blog-button\">Read more<\/span><\/p>\n","protected":false},"author":1,"featured_media":1214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,16],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-tech-marketing","category-fractional-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights<\/title>\n<meta name=\"description\" content=\"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights\" \/>\n<meta property=\"og:description\" content=\"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Pie &amp; Pointer News and Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T16:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T16:45:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"piperline-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"piperline-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\"},\"author\":{\"name\":\"piperline-admin\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0\"},\"headline\":\"Unlocking growth for B2B tech and SaaS companies with a fractional business partner\",\"datePublished\":\"2025-08-11T16:12:27+00:00\",\"dateModified\":\"2026-04-20T16:45:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\"},\"wordCount\":1513,\"image\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\",\"articleSection\":[\"B2B tech marketing\",\"Fractional marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\",\"name\":\"Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights\",\"isPartOf\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\",\"datePublished\":\"2025-08-11T16:12:27+00:00\",\"dateModified\":\"2026-04-20T16:45:06+00:00\",\"author\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0\"},\"description\":\"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\",\"contentUrl\":\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp\",\"width\":1380,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pieandpointer.co.uk\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking growth for B2B tech and SaaS companies with a fractional business partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#website\",\"url\":\"https:\/\/pieandpointer.co.uk\/news\/\",\"name\":\"Pie &amp; Pointer News and Insights\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pieandpointer.co.uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0\",\"name\":\"piperline-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e661190254520f7ebdc265a69d17d457cf1e5dde2bedbe0575c0b72ab3779c6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e661190254520f7ebdc265a69d17d457cf1e5dde2bedbe0575c0b72ab3779c6a?s=96&d=mm&r=g\",\"caption\":\"piperline-admin\"},\"sameAs\":[\"https:\/\/piperline.dev\"],\"url\":\"https:\/\/pieandpointer.co.uk\/news\/author\/piperline-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights","description":"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights","og_description":"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.","og_url":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/","og_site_name":"Pie &amp; Pointer News and Insights","article_published_time":"2025-08-11T16:12:27+00:00","article_modified_time":"2026-04-20T16:45:06+00:00","og_image":[{"width":1380,"height":920,"url":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp","type":"image\/webp"}],"author":"piperline-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"piperline-admin","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#article","isPartOf":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/"},"author":{"name":"piperline-admin","@id":"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0"},"headline":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner","datePublished":"2025-08-11T16:12:27+00:00","dateModified":"2026-04-20T16:45:06+00:00","mainEntityOfPage":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/"},"wordCount":1513,"image":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp","articleSection":["B2B tech marketing","Fractional marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/","url":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/","name":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner - Pie &amp; Pointer News and Insights","isPartOf":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage"},"image":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp","datePublished":"2025-08-11T16:12:27+00:00","dateModified":"2026-04-20T16:45:06+00:00","author":{"@id":"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0"},"description":"We explore how working with a fractional business partner can give tech companies the senior marketing expertise needed to accelerate growth.","breadcrumb":{"@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#primaryimage","url":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp","contentUrl":"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/fraction-business-partner-sm.webp","width":1380,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/pieandpointer.co.uk\/news\/unlocking-growth-with-a-fractional-business-partner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pieandpointer.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Unlocking growth for B2B tech and SaaS companies with a fractional business partner"}]},{"@type":"WebSite","@id":"https:\/\/pieandpointer.co.uk\/news\/#website","url":"https:\/\/pieandpointer.co.uk\/news\/","name":"Pie &amp; Pointer News and Insights","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pieandpointer.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/ec8abf3dca362065a0098c08e39cced0","name":"piperline-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pieandpointer.co.uk\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e661190254520f7ebdc265a69d17d457cf1e5dde2bedbe0575c0b72ab3779c6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e661190254520f7ebdc265a69d17d457cf1e5dde2bedbe0575c0b72ab3779c6a?s=96&d=mm&r=g","caption":"piperline-admin"},"sameAs":["https:\/\/piperline.dev"],"url":"https:\/\/pieandpointer.co.uk\/news\/author\/piperline-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":79,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"predecessor-version":[{"id":1635,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/posts\/1195\/revisions\/1635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/media\/1214"}],"wp:attachment":[{"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pieandpointer.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}