{"id":1222,"date":"2025-08-11T17:11:13","date_gmt":"2025-08-11T17:11:13","guid":{"rendered":"https:\/\/piperline.io\/news\/?p=1222"},"modified":"2026-04-20T16:45:32","modified_gmt":"2026-04-20T16:45:32","slug":"why-b2b-tech-and-saas-companies-needs-marketing-and-sales-alignment","status":"publish","type":"post","link":"https:\/\/pieandpointer.co.uk\/news\/why-b2b-tech-and-saas-companies-needs-marketing-and-sales-alignment\/","title":{"rendered":"Why B2B tech and SaaS companies needs marketing and sales alignment to win in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1222\" class=\"elementor elementor-1222\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41303190 e-con-full e-flex e-con e-parent\" data-id=\"41303190\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-614a4ca6 e-flex e-con-boxed e-con e-child\" data-id=\"614a4ca6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2623c54b elementor-widget elementor-widget-shortcode\" data-id=\"2623c54b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124\" class=\"elementor elementor-124\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a72ef e-flex e-con-boxed e-con e-parent\" data-id=\"83a72ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f1ef8 e-grid e-con-full e-con e-child\" data-id=\"b5f1ef8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f16620c e-con-full e-flex e-con e-child\" data-id=\"f16620c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0adea6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"b0adea6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n\r\n<div class=\"main-logo\">\r\n                                           <a href=\"https:\/\/pieandpointer.co.uk\">\r\n                        <span class=\"menu-logo\">Pie & Pointer<\/span><span class=\"menu-logo-cp\">\u00a9<\/span>\r\n                    <\/a>\r\n                    <\/div>\r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    <style>\r\n         .elementor-124 .elementor-element.elementor-element-472a6a9 .hfe-dropdown.menu-is-active{\r\n               overflow:scroll;\r\n               height:400px;\r\n            }\r\n                    .hfe-sub-menu-item{\r\n                        \r\n                        background-color:#6eb3c2!important;\r\n                    }\r\n                    \r\n                    \r\n                    \r\n                    .main-logo a{\r\n    color:#fff;\r\n    font-family:'Plus Jakarta Sans', sans-serif!important;\r\n     margin-top:22px;\r\n     font-size: 30px;\r\n  font-weight: 500;\r\n  letter-spacing: -1px;\r\n     \r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n.mobile-menu {\r\n  position:absolute!important;  \r\n}}\r\n\r\n\r\n.ehf-header #masthead {\r\n  position: fixed!important;\r\n  width: 100%;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\nbackground-color:#132b38;\r\nheight: 90px;\r\n}\r\n.menu-spacer {\r\n    height: 2px;\r\n    width: 30px;\r\n    background-color: #269db9;\r\nmargin-top: 12px;\r\n    margin-bottom: 20px;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 p {\r\n  font-size: 15.4px;\r\n  line-height: 1.6;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n.elementor-204 .elementor-element.elementor-element-ab11f54{\r\n    padding-bottom:0px!important;\r\n}\r\n\r\nul.mega-sub-menu{\r\nmargin-top: 27px;\r\n    min-width: 1380px !important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n        position: fixed!important;\r\n    border-radius: 25px;\r\n    box-shadow: 0 8px 16px -4px rgba(6, 56, 68, .16), 0 0 4px rgba(6, 56, 68, .2);\r\n}\r\n\r\n\r\n.menu-logo-cp {\r\n  font-weight: 600;\r\n  font-size: 25%;\r\n  margin-left: 1px;\r\n  margin-top: 11px;\r\n  color: #fff;\r\n}\r\n\r\n\r\n\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-button{\r\n   background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  box-shadow: 1px 1px 20px rgba(0, 0, 0, .10);\r\n  text-shadow: 1px 1px 15px #269db9; \r\n}\r\n\r\n.contact-menu img{\r\n    background-color: #1d4357;\r\n  border-radius: 5px;\r\n  width: 37px;\r\n  margin-left: 20px;\r\n  margin-right: -20px;\r\n  display: inline-block;\r\n  float:right;\r\n  padding:8px;\r\nmargin-top:-10px;\r\n}\r\n\r\n.btn-text{\r\n  padding-top:10px;\r\n  display:inline-block;\r\n} \r\n\r\n\r\nbody{\r\n   font-family:'Plus Jakarta Sans', sans-serif!important;\r\n}\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-nav-menu--dropdown li:not(:last-child){\r\n      display: table;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n    font-weight:500;\r\n}\r\n\r\n.elementor-nav-menu, .elementor-nav-menu li, .elementor-nav-menu ul {\r\n    display: table;\r\n    width: 100%;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 1200px) {\r\n.hamburger-icon{\r\n    display:none;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-item > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-ancestor > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-page-ancestor > a.mega-menu-link{\r\n    color:#fff!important;\r\n}\r\n\r\n\r\n .elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    box-shadow: 0px 5px 40px 0px rgb(0 0 0 \/ 6%);\r\n}\r\n\r\n\r\n.chevron::before {\r\n\tborder-style: solid;\r\n\tborder-width: 0.20em 0.20em 0 0;\r\n\tcontent: '';\r\n\tdisplay: inline-block;\r\n\theight: 0.6em;\r\n\tleft: 0.15em;\r\n\tposition: relative;\r\n\ttop: 0.8em;\r\n\ttransform: rotate(-45deg);\r\n\tvertical-align: top;\r\n\twidth: 0.6em;\r\n  color:#269db9;\r\n}\r\n\r\n.chevron.right:before {\r\n\tleft: 4px;\r\n\ttransform: rotate(45deg);\r\n}\r\n\r\n.right{\r\n    float:none!important;\r\n}\r\n\r\n@media only screen and (max-width:1025px){\r\n\r\n.chevron {\r\n\tdisplay:none\r\n}}\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*text color start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link{\r\n    color:#fff;\r\n}\r\n\/*text color end*\/\r\n\r\n\r\n\/*desktop hide start*\/\r\n@media only screen and (min-width:1200px){\r\n    .mobile-nav{\r\n        display:none;\r\n}\r\n  li#mega-menu-item-284.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-288.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-107.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}}\r\n\/*desktop hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\/*mobile hide start*\/\r\n@media only screen and (max-width:1199px){\r\n    #mega-menu-wrap-menu-1{\r\n    display:none;\r\n    \r\n}\r\n li.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-20314{\r\n      display:none!important;\r\n}\r\n\r\nli.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-19228{\r\n      display:none!important;\r\n\r\n}\r\n li#mega-menu-item-19228.mega-menu-test.mega-menu-item{\r\n      display:none!important;\r\n}\r\n\r\n    li#mega-menu-item-20314.menu-test.mega-menu-item{\r\n      display:none!important;\r\n    }}\r\n\/*mobile hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*z-index and box-shadow start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n      box-shadow:0px 25px 40px 0px rgb(0 0 0 \/ 20%);\r\nborder-radius:15px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    z-index:99999999;\r\n}\r\n\/*z-index and box-shadow end*\/\r\n\r\n\r\n\r\n\/*button start*\/\r\n@media only screen and (max-width:699px){\r\n  .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\npadding:0px;\r\n        \r\n    }}  \r\n\r\n@media only screen and (max-width:1230px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n  padding: 16px 30px 14px 30px;  \r\n   font-size:17px!important;\r\n}}\r\n\r\n@media only screen and (max-width: 699px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n font-size:14px!important;\r\npadding: 15px 14px 15px 14px!important;\r\n    \r\n}}\r\n@media only screen and (max-width: 1230px) {\r\n.elementor-button .elementor-align-icon-right{\r\n    display:none;\r\n}}\r\n\r\n\/*button end*\/\r\n\r\n\r\n\r\n\r\n\/*menu width start*\/\r\n@media only screen and (min-width:2000px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n@media (max-width: 767px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    width: 100%!important;\r\n}}\r\n\/*menu width end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*mega menu styles start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n    background:transparent!important;\r\n}\r\n  \r\n  #mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n      padding:0;\r\n  }\r\n  \r\n\r\n  \r\n  .mega-sub-menu{\r\n      margin-top:32px;\r\n  }\r\n\r\n\r\n    li#mega-menu-item-19274.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19274.left-section-menu{\r\n        \r\n        width:33%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    }\r\n\r\n    li#mega-menu-item-20335.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20335.left-section-menu{\r\n        \r\n        width:24%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    \r\n    }\r\n    \r\n    \r\n    \r\n    li#mega-menu-item-19254.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19254.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:33%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n\r\n    li#mega-menu-item-20338.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20338.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\nli#mega-menu-item-20344.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20344.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item-has-children li.mega-menu-item-has-children>a.mega-menu-link>span.mega-indicator{\r\n    display:none;\r\n}\r\n\r\n\r\n\r\n li#mega-menu-item-19254.mega-left-menu-col.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-19254.left-menu-col{\r\n     \r\n }\r\n\r\n.mega-current-menu-parent > a + ul.mega-sub-menu {\r\n  display: flex !important;\r\n  flex-wrap: wrap;\r\n\r\n}\r\n\r\n\/*.mega-current-menu-parent > a + ul.mega-sub-menu > li {*\/\r\n\/*  width: 20% !important;*\/\r\n\/*}*\/\r\n\r\n\r\n.mega-menu-item-has-children > a + ul.mega-sub-menu > li > a + ul.mega-sub-menu {\r\n  opacity: 1 !important;\r\n  visibility: inherit !important;\r\n  position: inherit !important;\r\n}\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item > ul.mega-sub-menu {\r\n    display: block !important;\r\n}\r\n\r\n.mega-menu-menu-1-mobile-open {\r\n    overflow: hidden;\r\n}\r\n\r\n\r\n\r\n\r\n@media (max-width: 767px) {\r\n#mega-menu-menu-1 {\r\n    height: 400px !important;\r\n    overflow: auto !important;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        padding:0px!important;\r\n    margin:0px;\r\n}\r\n\r\n@media only screen and (min-width:2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:28px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:27px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){\r\n    .first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14406{\r\n    display:none!important;\r\n}}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:hover > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:focus > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-toggle-on > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu.mega-toggle-on ul.mega-sub-menu{\r\n       \r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1{\r\n    text-align:right;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link ul.mega-sub-menu {\r\n    color:#000!important;\r\n} \r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n    transform:none;\r\n    transition:none;\r\n}\r\n\r\n\r\n@media only screen and (min-width: 2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:16px; \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:16px; \r\n    }}\r\n    \r\n    @media only screen and (max-width: 1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    @media only screen and (max-width: 1710px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    a.mega-menu-link:hover{\r\n    background-color:transparent;\r\n    box-shadow:none!important;\r\n}\r\n\r\n    \r\n    li#mega-menu-item-14341.mega-intranet-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14341.intranet-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n             padding-left:50px!important;\r\n        \r\n        \r\n    }\r\n    \r\n        li#mega-menu-item-14232.mega-process-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14232.process-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n          \r\n        \r\n        \r\n    }\r\n    \r\n            li#mega-menu-item-14235.mega-knowledge-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14235.knowledge-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n         \r\n        \r\n        \r\n    }\r\n    \r\n    \r\n         li#mega-menu-item-14234.mega-customapp-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-14234.customapp-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n        padding-top:50px!important;\r\n            \r\n   \r\n        \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        box-shadow:none!important;\r\n        background-color:none;\r\n    }\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link:hover{\r\n    color:#fff;\r\n}\r\n\/*mega menu styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block2{\r\n    float:left;\r\n        width:28%;\r\n\r\n}\r\n\r\n.first-col-block-upper{\r\n background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\ncolor:#fff;\r\nborder-radius: 15px 0px 0px 0px;\r\n}\r\n\r\n\r\n.first-col-block-lower{\r\n background:linear-gradient(0deg, #132b38 0%, #025269 140%);\r\ncolor:#fff;\r\nborder-radius: 0px 0px 0px 15px;\r\n}\r\n\r\n\r\n   \r\n\r\n\r\n\/*menu structure styles start*\/\r\n\r\n@media only screen and (min-width:2000px){\r\n  \r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n    padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 0px 40px 0px 20px;\r\n    float:right;\r\n}\r\n\r\n\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:40px;\r\n    margin-bottom:45px;\r\n\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n\r\n}\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 40px;\r\n\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 40px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n\r\n\r\n\r\n  @media only screen and (max-width:1999px){\r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 25px 0px 50px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n  padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n  padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:50px;\r\n    margin-bottom:45px;\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n}\r\n\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 50px;\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 50px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n.menu-col-title{\r\nmargin-top: 5px;\r\n    font-weight: 600;\r\n    font-size: 18px;\r\n    letter-spacing: normal;\r\n    color: #269db9;\r\n}\r\n\r\n.menu-col-tx{\r\nmargin-top:10px;\r\nmargin-bottom:20px!important;\r\ncolor:#132b38;;\r\nfont-size:16px;\r\n}\r\n\r\n\r\n\r\n.left-menu-col img, .right-menu-col img, .left-menu-col2 img, .right-menu-col2 img{\r\n    width:35px;margin-right:12px;margin-bottom: -6px;\r\n}\r\n\r\n\r\n.sub-menu-left:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-left img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n}\r\n\r\n\r\n\r\n.sub-menu-right:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-right img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n.nav-find-out-top{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out-top:hover{\r\n    color:#132b38!important;\r\n}\r\n\r\n.nav-find-out:hover{\r\n      color:#132b38!important;\r\n}\r\n\r\n.nav-find-out img{\r\n    width:35px;\r\n        margin-bottom: -10px;\r\n    margin-left: 6px;\r\n}\r\n\r\n.nav-find-out-top img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n\r\n.nav-title-menu{\r\n    font-size:25px;\r\n    color:#269db9;\r\n    font-weight:600;\r\n    padding:0;\r\n}\r\n\r\n.menu-btn-tx{\r\n    margin-top: 3px;\r\n    display: inline-block;\r\n}\r\n\r\n.first-col-btn{\r\nbackground-color: #1d4357;\r\n  color: #fff;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n  \r\n}\r\n\r\n.first-col-btn:hover{\r\nbackground-color: #1d4357;\r\n    color: #fff;\r\n}\r\n\r\n.first-col-btn img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n.first-col-btn2{\r\nbackground-color: #fff;\r\n  color: #000;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n}\r\n\r\n.first-col-btn2:hover{\r\nbackground-color: #fff\r\n  color: #1d4357;\r\n}\r\n\r\n.first-col-btn2 img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block .nav-title-menu{\r\n    font-size:30px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}\r\n\r\n.first-col-block p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n@media only screen and (min-width: 1400px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size:26px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1399px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size: 20px;\r\n    color:#fff;\r\nfont-weight:600;\r\n    padding:0;\r\n}}\r\n\r\n.first-col-block2 p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n.top-level-section p{\r\n     color:#000;margin-top:20px;font-weight:400;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n\r\n\r\n.top-level-section2 p{\r\n     color:#000;margin-top:25px;font-weight:500;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n   \r\n    \r\n@media only screen and (min-width:1200px){    \r\n    .top-menu-level{\r\n    color:#269db9!important;\r\n    font-weight:500;\r\n}\r\n\r\n.first-col-block{\r\n    background-color: #269db9;\r\n    float:left;\r\n    padding:50px;\r\n        width:33%;\r\n    color:#fff;\r\n}\r\n\r\n.first-col-block img{\r\n    width:100%;\r\n    float:left;\r\n\r\n}\r\n\r\n\r\n\r\n\r\n.first-col{\r\n    background-color: #269db9;\r\n    width:50%;\r\n    float:left;\r\n    padding:50px 50px 210px 50px;\r\n    color:#fff;\r\nfont-size:26px;\r\n}\r\n\r\n.first-col img{\r\n    width:250px;\r\n    float:left;\r\n    padding-right:50px;\r\n\r\n}\r\n.sub-menu-first{\r\n        width:50%;\r\n    float:right;\r\n    padding-top:50px;\r\n        padding-left: 50px;\r\n    \r\n}    \r\n.sub-menu{\r\n    width:50%;\r\n    float:right;\r\n        padding-top:30px;\r\n    padding-left: 50px;\r\n}\r\n\r\n.menu-section{\r\n   display: table;\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    padding-top: 20px;\r\n    \r\n    \r\n}\r\n\r\n    \r\n.dashicons.dashicons-arrow-down-alt2.before-menu-image-icons{\r\n    margin-top:10px;\r\nmargin-left:-8px;\r\n}}\r\n  \r\n\r\n\r\n@media only screen and (min-width:2000px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1800px){\r\n.first-col-block2{\r\nmin-height:550px;\r\n        border-radius: 15px 0px 0px 15px;\r\n}}\r\n\r\n\/*menu structure styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*responsive styles start*\/\r\n\r\n.elementor-nav-menu li {\r\n    height:60px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item{\r\n    padding-left:0;\r\n    padding-right:10;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item.elementor-item-active{\r\n    font-weight:400;\r\n}\r\n\r\n\r\n\r\n@media only screen and (min-width: 1024px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-left: 20px;\r\n    padding-right: 70px;\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: auto;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:20px;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1023px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: 60px;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:0px;\r\n}}\r\n\r\n.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{\r\n    background-color:#fff;\r\n    border-bottom:1px solid #1d4357;\r\n}\r\n@media only screen and (max-width:799px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    overflow-y:scroll!important;\r\n}\r\n\r\n\r\n.menu-item a img, img.menu-image-title-after, img.menu-image-title-before, img.menu-image-title-above, img.menu-image-title-below, .menu-image-hover-wrapper .menu-image-title-above{\r\n    display:none!important;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){  \r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14342{\r\n      display:none!important;\r\n}\r\n\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14417{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14407{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14221{\r\n      display:none!important;\r\n}}\r\n@media only screen and (max-width:699px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e{\r\n    width:15%;\r\n}}\r\n\r\n\/*responsive styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.sbv-left {\r\n    width: 61%;\r\n    float: left;\r\n}\r\n\r\n.sbv-right {\r\n    width: 35%;\r\n    float: right;\r\n    margin-top: -5px;\r\n    margin-right: 8px;\r\n}\r\n\r\n.sbv-right img {\r\n    border-radius: 15px;\r\n    margin-left: 4%;\r\n}\r\n\r\n\r\nheader {\r\n  position: relative;\r\n}\r\n\r\nul.mega-sub-menu {\r\n  width: 100% !important;\r\n  left: 0 !important;\r\n  right: 0 !important;\r\nborder-radius: 15px;\r\n}\r\n\r\nheader .elementor-container {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-column {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wrap {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wp-widget-maxmegamenu {\r\n  position: static !important;\r\n}\r\n\r\n\r\nheader ul.mega-menu {\r\n  position: static !important;\r\n}\r\n\r\nheader li.mega-menu-item {\r\n  position: static !important;\r\n}\r\n\r\nheader .mega-menu-wrap {\r\n  position: static !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce2ba8 e-con-full mobile-menu e-flex e-con e-child\" data-id=\"dce2ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472a6a9 elementor-widget-mobile__width-initial elementor-hidden-desktop hfe-submenu-icon-classic elementor-widget-tablet_extra__width-initial elementor-absolute hfe-nav-menu__align-left hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"472a6a9\" data-element_type=\"widget\" data-settings=\"{&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;5&quot;,&quot;right&quot;:&quot;5&quot;,&quot;bottom&quot;:&quot;5&quot;,&quot;left&quot;:&quot;5&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-classic\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-472a6a9\" class=\"hfe-nav-menu\"><li id=\"menu-item-639\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Who we help<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-678\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/founders\/\" class = \"hfe-sub-menu-item\">Founders<\/a><\/li>\n\t<li id=\"menu-item-679\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/marketing-leadership\/\" class = \"hfe-sub-menu-item\">Marketing Leadership<\/a><\/li>\n\t<li id=\"menu-item-680\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/venture-capitalists\/\" class = \"hfe-sub-menu-item\">Venture Capitalists<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-640\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Fractional Partner<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-675\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/what-is-a-fractional-marketing-partner\/\" class = \"hfe-sub-menu-item\">What is a fractional marketing partner?<\/a><\/li>\n\t<li id=\"menu-item-676\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-cmo\/\" class = \"hfe-sub-menu-item\">Fractional CMO<\/a><\/li>\n\t<li id=\"menu-item-677\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-marketing-team\/\" class = \"hfe-sub-menu-item\">Fractional marketing team<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-641\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/services\/\" class = \"hfe-menu-item\">Services<\/a><\/li>\n<li id=\"menu-item-642\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-643\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/success-stories\/\" class = \"hfe-menu-item\">Success Stories<\/a><\/li>\n<li id=\"menu-item-644\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/book-intro-call\/\" class = \"hfe-menu-item\">Book intro call<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca091 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-widget elementor-widget-maxmegamenu\" data-id=\"9bca091\" data-element_type=\"widget\" data-widget_type=\"maxmegamenu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mega-menu-wrap-menu-1\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-menu-1\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover_intent\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"slide_right\" data-effect-speed-mobile=\"200\" data-panel-width=\"body\" data-panel-inner-width=\"#mega-menu-wrap-menu-1\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"1024\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-102 menu-test\" id=\"mega-menu-item-102\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-265 first-col-image\" id=\"mega-menu-item-265\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-266\" id=\"mega-menu-item-266\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We help B2B tech and SaaS brands achieve their business growth goals.<span><p>We are a digital marketing partner that specialises in helping B2B tech and SaaS businesses generate pipeline, maximise revenue and drive growth.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Find out more about our fractional marketing services<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/img\/pages\/hp-img1-piperline.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-267\" id=\"mega-menu-item-267\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Founders<\/span><p class=\"menu-col-tx\">For tech founders looking to generate leads, revenue and scalable growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-268\" id=\"mega-menu-item-268\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Marketing Leadership<\/span><p class=\"menu-col-tx\">For marketing leaders looking for tech marketing expertise to deliver impactful results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-269\" id=\"mega-menu-item-269\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Venture Capitalists<\/span><p class=\"menu-col-tx\">For VC's looking to propel your investment forward and drive measurable results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-105\" id=\"mega-menu-item-105\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\" aria-expanded=\"false\" tabindex=\"0\">Fractional partner <img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-547 first-col-image\" id=\"mega-menu-item-547\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-548\" id=\"mega-menu-item-548\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We provide senior marketing leadership and a team of specialists on a fractional basis.<span><p>You get the strategic power and expertise of a full marketing function, without the long-term commitment, risk, or cost of building one in-house.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Read more about Pie & Pointer fractional marketing<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/fractional-team-menu.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-549\" id=\"mega-menu-item-549\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| What is fractional marketing?<\/span><p class=\"menu-col-tx\">Find out how fractional marketing partnerships provide impact.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-550\" id=\"mega-menu-item-550\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional CMO<\/span><p class=\"menu-col-tx\">CMO-level marketing leadership that unlocks and accelerates business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-551\" id=\"mega-menu-item-551\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional marketing team<\/span><p class=\"menu-col-tx\">Specialist B2B Tech and SaaS marketing team, instantly and flexibly, without the overheads.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-103 menu-test\" id=\"mega-menu-item-103\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Services<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-277 first-col-image\" id=\"mega-menu-item-277\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-553\" id=\"mega-menu-item-553\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Strategy<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Smash your business goals with intelligent, big picture strategies that delivers real ROI and business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-279\" id=\"mega-menu-item-279\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Web design<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Build a robust website foundation that is CX and UX optimised and engineered for customer-generation.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-280\" id=\"mega-menu-item-280\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Content and CRO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Optimise every stage of the sales funnel with engaging content and CRO strategies that maximise conversion.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-281\" id=\"mega-menu-item-281\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">SEO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Achieve maximum search engine visibility for relevant, high-intent keywords, effectively driving qualified organic traffic at scale.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-282\" id=\"mega-menu-item-282\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Paid media<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Implement data-driven paid media strategies that are customer-generation focused and designed to maximise ROI.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-283\" id=\"mega-menu-item-283\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Organic social<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Foster meaningful connections and elevate your brand by building authentic relationships through organic social media.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-284 mobile-menu\" id=\"mega-menu-item-284\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-intranet-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-285 intranet-menu\" id=\"mega-menu-item-285\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\">Founders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-286\" id=\"mega-menu-item-286\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\">Marketing leaders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-287\" id=\"mega-menu-item-287\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\">Venture Capitalists<\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-288 mobile-menu\" id=\"mega-menu-item-288\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\" tabindex=\"0\">Services<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-104\" id=\"mega-menu-item-104\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/about\" tabindex=\"0\">About<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-106\" id=\"mega-menu-item-106\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\" tabindex=\"0\">Success stories<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-536\" id=\"mega-menu-item-536\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" tabindex=\"0\">Insights<\/a><\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-107 mobile-menu\" id=\"mega-menu-item-107\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\" tabindex=\"0\">Book intro call<\/a><\/li><\/ul><button class='mega-close' aria-label='Close'><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e1dc6 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"31e1dc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64e1a5d e-con-full e-flex e-con e-child\" data-id=\"64e1a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd12e1 contact-menu elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4cd12e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" id=\"book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span class=\"btn-text\">Book intro call<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/right-arrow-wh.png\" \/><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26b74 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"ed26b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64c81 elementor-widget elementor-widget-html\" data-id=\"ea64c81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"hamburger-icon\"><a href=\"https:\/\/pieandpointer.co.uk\/\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/menu-icon.png\" style=\"width:70%;margin-left:30%;margin-top: 5px;\"><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9fb1c3 e-flex e-con-boxed e-con e-parent\" data-id=\"d9fb1c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d27e0d0 e-con-full e-flex e-con e-child\" data-id=\"1d27e0d0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-64676a9e e-con-full e-flex e-con e-child\" data-id=\"64676a9e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-265cf8d2 e-grid e-con-full e-con e-child\" data-id=\"265cf8d2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46bf3fd8 e-con-full e-flex e-con e-child\" data-id=\"46bf3fd8\" data-element_type=\"container\" id=\"top-box-block\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-44f84d98 e-con-full e-flex e-con e-child\" data-id=\"44f84d98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pieandpointer.co.uk\/news\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a060879 elementor-widget elementor-widget-text-editor\" data-id=\"5a060879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>News and insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c899de elementor-widget elementor-widget-heading\" data-id=\"72c899de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why your B2B tech &amp; SaaS company needs marketing and sales alignment to win in 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39eb2d55 elementor-widget elementor-widget-text-editor\" data-id=\"39eb2d55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For high-growth <strong>B2B tech<\/strong> and <strong>SaaS<\/strong> companies, marketing and sales alignment is no longer a \u201cnice-to-have\u201d, it\u2019s the difference between predictable growth and an underperforming pipeline.<\/p><p>In this article we explore the cost of misalignment and key strategies for connecting your sales and marketing departments for successful growth initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e10add elementor-widget elementor-widget-text-editor\" data-id=\"51e10add\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published: 17 July 2024 | By Pie &amp; Pointer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc6e87 elementor-widget__width-initial elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"2ecc6e87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"608\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-lg.webp\" class=\"attachment-full size-full wp-image-1230\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-lg.webp 680w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-lg-300x268.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70b988f7 e-flex e-con-boxed e-con e-parent\" data-id=\"70b988f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c282a13 e-grid e-con-full e-con e-child\" data-id=\"2c282a13\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ceec3f1 e-con-full e-flex e-con e-child\" data-id=\"7ceec3f1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c1517f8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7c1517f8\" data-element_type=\"container\" id=\"left-block-fixed\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9705c30 elementor-widget elementor-widget-image\" data-id=\"9705c30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment.webp\" class=\"attachment-full size-full wp-image-1231\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment.webp 1380w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-300x200.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1024x683.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-768x512.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b38657 elementor-widget elementor-widget-heading\" data-id=\"59b38657\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1566e elementor-widget elementor-widget-html\" data-id=\"7ff1566e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"links\">\n\n    \n<a href=\"#section1\"><h3>Why marketing and sales alignment is critical for B2B tech & SaaS success in 2025<\/h3><\/a>\n<a href=\"#section2\"><h3>The cost of misalignment<\/h3><\/a>\n<a href=\"#section3\"><h3>Why alignment matters even more in tech and SaaS industries<\/h3><\/a>\n<a href=\"#section4\"><h3>How to unite marketing and sales in 2025<\/h3><\/a>\n<a href=\"#section5\"><h3>Conclusion<\/h3><\/a>\n\n\n\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fac99 elementor-widget elementor-widget-html\" data-id=\"81fac99\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#left-block-fixed{\nposition: sticky !important;\n  float: left;\n  min-height: 600px;\n  top: 0;\n}\n     #right-grid{\n        float:right;\n        position:relative;\n    }   \n    \n#top-box-block{\n    background:    linear-gradient(10deg, rgb(38, 157, 185) -5%, rgb(19, 43, 56) 25%, rgb(19, 43, 56) 100%)!important;\n}    \n    \n    .links{\n        margin-top:-20px;\n        padding:0px 30px 30px 30px;\n    }\n    \n    .links h3{\n        font-size:16px;\n    }\n    \n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f16696e e-con-full e-flex e-con e-child\" data-id=\"2f16696e\" data-element_type=\"container\" id=\"right-grid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9bee68 elementor-widget elementor-widget-text-editor\" data-id=\"3a9bee68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section1\">Why marketing and sales alignment is critical for B2B tech &amp; SaaS success in 2025<\/h2>\nIn 2025, the B2B tech and SaaS landscape is more competitive than ever, with tighter budgets and increasingly savvy, risk-averse buyers demanding real value at every stage. In this challenging environment, the companies that succeed won\u2019t be those where marketing and sales operate in silos, but rather those that function as a seamless, integrated revenue engine.\n\nAligning marketing and sales teams ensures consistent messaging and more efficient lead handovers while fostering a unified approach to nurturing prospects. These elements are critical for accelerating deal velocity, improving pipeline quality, and ultimately driving sustainable growth.\n\nThis article explores why this alignment is essential and how you can create stronger collaboration between your marketing and sales functions to win in 2025 and beyond.\n<h2 id=\"section2\"><strong>The cost of misalignment<\/strong><\/h2>\nWhen marketing and sales aren\u2019t aligned, the consequences quickly become visible in key business metrics. Leads are often passed from marketing to sales prematurely or without the necessary product information or context, which hampers the sales team\u2019s ability to effectively engage and convert them. This disconnects leads to a cascade of challenges that impact the entire revenue funnel.\n\nOne of the most immediate effects is a slowdown in deal velocity. Sales reps find themselves spending valuable time educating prospects who aren\u2019t yet ready or properly qualified, diverting their focus from high-potential opportunities. This inefficiency not only delays closing deals but also inflates the cost of customer acquisition.\n\nWhen marketing and sales teams communicate inconsistent messaging or set unrealistic expectations, customers can end up purchasing a solution that doesn\u2019t fully meet their needs and churn rates can rise. This mismatch between the promised value and the delivered product creates dissatisfaction and ultimately drives customers away.\n\nPipeline quality also suffers in the absence of alignment. Without a shared understanding of what defines a high-value, high-fit prospect, marketing may generate leads that don\u2019t match the sales team\u2019s criteria, leading to wasted efforts on both sides. This misalignment weakens forecasting accuracy and hinders strategic planning.\n\nThe stakes are particularly high for tech and SaaS businesses, where recurring revenue models depend heavily on customer retention and lifetime value.\n\n<img decoding=\"async\" class=\"alignnone wp-image-1250 size-full\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-2.webp\" alt=\"\" width=\"1200\" height=\"682\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-2.webp 1200w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-2-300x171.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-2-1024x582.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-2-768x436.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<h2><\/h2>\n<h2 id=\"section3\"><strong>Why alignment matters even more in tech and SaaS industries<\/strong><\/h2>\nIn both B2B tech and SaaS, the buyer journey is complex and rarely linear. Prospects may spend months researching, consuming technical content, reading case studies, and attending webinars before speaking to a sales rep.\n\nIf marketing and sales don\u2019t have a shared understanding of:\n<ul>\n \t<li>Who the <strong>ideal customer<\/strong> is,<\/li>\n \t<li>What <strong>messages<\/strong> resonate with each decision-maker, and<\/li>\n \t<li>Which <strong>signals<\/strong> indicate readiness to buy,<\/li>\n<\/ul>\n\u2026then high-quality opportunities slip through the cracks.\n\nThat\u2019s why it\u2019s essential for marketing and sales to communicate regularly and work from a shared playbook. Sales teams need to fully understand the marketing strategy and the specific types of prospects that marketing is targeting to bring into the pipeline. At the same time, marketing should provide sales with detailed insights into the buyer\u2019s journey, including: where prospects originated, the key touchpoints they\u2019ve interacted with, and the content that has shaped their decision-making so far.\n\nThis exchange goes both ways. Sales can give marketing: valuable first-hand feedback from direct conversations with prospects, their pain points, decision-making criteria, and the specific features or outcomes they\u2019re looking for. This insight is gold, allowing marketing to refine campaign targeting, update messaging, and optimise the website\u2019s conversion rate (CRO) to better speak to the real needs of high-value buyers.\n\nAlignment is also essential for expansion and upsell revenue. In both SaaS and broader tech, the first sale is rarely the last, but these opportunities often require sales, marketing, and customer success to work together to nurture relationships over time. Without collaboration, valuable long-term revenue is missed.\n<h2><\/h2>\n<h2 id=\"section4\"><strong>How to unite marketing and sales in 2025<\/strong><\/h2>\nAchieving true alignment between marketing and sales requires intentional effort and ongoing collaboration. It\u2019s no longer enough for these teams to operate in silos or simply hand off leads and hope for the best. In 2025, winning tech and SaaS companies are building integrated, data-driven partnerships between marketing and sales to create a seamless customer journey and accelerate growth.\n\nOne of the most effective ways to foster this alignment is through regular collaboration workshops. These sessions bring both teams together to share insights about the marketing strategy, the buyer\u2019s journey, analytics, and patterns emerging from prospect interactions. By openly discussing what\u2019s working and where there are gaps, everyone gains a clearer understanding of the full buying journey, from initial awareness through to close and beyond.\n\nThese workshops should aim to break down departmental barriers, encouraging open dialogue and data sharing. For example, marketing can present data on which content assets are driving engagement or how leads are moving through marketing automation funnels. Sales, in turn, can share direct feedback from prospects about their pain points, objections, and decision criteria. This exchange allows both teams to refine targeting, messaging, and tactics based on real-world buyer behaviour.\n\n<strong>Beyond workshops, aligning marketing and sales in 2025 also means:<\/strong>\n<ul>\n \t<li><strong>Establishing shared goals and KPIs:<\/strong> Define metrics that matter to both teams, such as lead quality scores, conversion rates, sales cycle length, and customer lifetime value. When both departments are working towards common targets, it creates a unified sense of purpose and accountability.<\/li>\n \t<li><strong>Creating a Service Level Agreement (SLA):<\/strong> Document clear expectations for lead handoffs, follow-up timelines, and feedback loops. An SLA ensures leads are treated consistently and that neither team feels let down or overloaded.<\/li>\n \t<li><strong>Leveraging integrated technology platforms:<\/strong> Use CRM and marketing automation tools that provide full visibility across the funnel. Unified dashboards help both teams track progress, identify bottlenecks, and optimise campaigns based on shared data.<\/li>\n \t<li><strong>Continuous feedback loops:<\/strong> Encourage ongoing two-way communication beyond formal meetings. This might include shared Slack channels, joint weekly check-ins, or real-time notifications that keep everyone updated and responsive.<\/li>\n \t<li><strong>Collaborative content and messaging development:<\/strong> Involve sales in crafting marketing content and campaigns to ensure messaging resonates with prospects\u2019 actual concerns and buying triggers. When sales and marketing speak with one voice, prospects experience a more consistent and persuasive journey.<\/li>\n<\/ul>\nBy implementing these strategies anchored by collaboration workshops, B2B tech and SaaS companies can ensure that marketing and sales truly work as one team. This unified approach drives faster deal velocity, higher pipeline quality, and ultimately stronger, more sustainable revenue growth in a competitive market.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1249 size-full\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1.webp\" alt=\"\" width=\"1200\" height=\"682\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1.webp 1200w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1-300x171.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1-1024x582.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/marketing-and-sales-alignment-1-768x436.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<h2><\/h2>\n<h2 id=\"section5\"><strong>Conclusion<\/strong><\/h2>\nIn the fast-paced world of B2B tech and SaaS, the alignment of marketing and sales is no longer optional, it\u2019s essential for sustainable growth and competitive advantage. Misalignment not only slows deal velocity and hurts pipeline quality but also increases customer churn, directly impacting your bottom line. By fostering ongoing collaboration, setting shared goals, and leveraging integrated data, companies can create a seamless buyer journey that drives results.\n\nImplementing collaboration workshops, clear SLAs, and continuous feedback loops ensures that marketing and sales teams operate from the same playbook, speak the same language, and work toward shared success. As you prepare your business for 2025 and beyond, prioritising marketing and sales alignment will empower your teams to close deals faster, increase customer retention, and accelerate revenue growth.\n\n<strong>At Pie and Pointer, we specialise in helping B2B tech and SaaS companies bridge the gap between marketing and sales. Our fractional CMO services provide the strategic leadership and hands-on expertise you need to align your teams, optimise your growth engine, and accelerate revenue, without the cost of a full-time hire. <a style=\"color: #269db9!important;\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\">Contact us, to find out more<\/a>.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ecd86d3 e-con-full e-flex e-con e-parent\" data-id=\"1ecd86d3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a42f125 e-con-full e-flex e-con e-child\" data-id=\"3a42f125\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49bf1077 elementor-widget elementor-widget-shortcode\" data-id=\"49bf1077\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- section 2 box right start -->        \n  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elementor-element-e45bf1c e-con-full e-flex e-con e-child\" data-id=\"e45bf1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0978a7 elementor-widget elementor-widget-html\" data-id=\"a0978a7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"footer-logo\">\n                <a href=\"https:\/\/pieandpointer.co.uk\">\n                        <span class=\"menu-logo\" style=\"font-size:40px\">Pie & Pointer<\/span><span class=\"menu-logo-cp\" style=\"font-size:12px\">\u00a9<\/span><\/span>\n                    <\/a>\n                                    <\/div>\n<span style=\"color:#fff;font-size:20px;margin-top:10px;display:table\">Fractional CMO and Marketing Partner for B2B tech and SaaS Brands.<\/span>\n\n<style>.menu-logo{\ncolor: #fff;\n  font-weight: 500;\n  letter-spacing: -1px;\n}\n.contact-block-form{\nmax-height: 719px;\n    overflow: 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elementor-size-default\">SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84dcbc6 elementor-widget elementor-widget-html\" data-id=\"84dcbc6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"nav-footer\">\n                                        <ul>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Strategy<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Web design<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">Content and CRO<\/a><\/li>\n                                            <li><a href=\"https:\/\/pieandpointer.co.uk\/services\/\">SEO<\/a><\/li>                                            \n                                            <li><a 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data-id=\"75b52b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab3d48 elementor-widget elementor-widget-heading\" data-id=\"3ab3d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cd0bc elementor-widget elementor-widget-html\" data-id=\"f0cd0bc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"address-text\">\n<span style=\"color:#30c4e0;font-weight:600\">E<\/span> : hello@pieandpointer.co.uk\n\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2025\u2019s competitive B2B tech and SaaS market, success depends on marketing and sales working as one. This article reveals why alignment is essential, the costs of getting it wrong, and how to build a unified growth engine.<span class=\"blog-button\">Read more<\/span><\/p>\n","protected":false},"author":1,"featured_media":1231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-tech-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why B2B tech and SaaS companies needs marketing and sales alignment to win in 2025 - Pie &amp; Pointer News and Insights<\/title>\n<meta name=\"description\" content=\"This article reveals why alignment between marketing and sales is essential for building unified B2B tech and Saas growth engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pieandpointer.co.uk\/news\/why-b2b-tech-and-saas-companies-needs-marketing-and-sales-alignment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why B2B tech and SaaS companies needs marketing and sales alignment to win in 2025 - Pie &amp; 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