{"id":795,"date":"2025-08-01T11:23:22","date_gmt":"2025-08-01T11:23:22","guid":{"rendered":"https:\/\/piperline.dev\/?p=795"},"modified":"2026-04-20T16:43:44","modified_gmt":"2026-04-20T16:43:44","slug":"why-your-tech-company-needs-a-specialised-b2b-tech-marketing-agency","status":"publish","type":"post","link":"https:\/\/pieandpointer.co.uk\/news\/why-your-tech-company-needs-a-specialised-b2b-tech-marketing-agency\/","title":{"rendered":"Why your tech company needs a specialised B2B tech marketing agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"795\" class=\"elementor elementor-795\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38258438 e-con-full e-flex e-con e-parent\" data-id=\"38258438\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f78be4b e-flex e-con-boxed e-con e-child\" data-id=\"1f78be4b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3897750f elementor-widget elementor-widget-shortcode\" data-id=\"3897750f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124\" class=\"elementor elementor-124\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a72ef e-flex e-con-boxed e-con e-parent\" data-id=\"83a72ef\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f1ef8 e-grid e-con-full e-con e-child\" data-id=\"b5f1ef8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f16620c e-con-full e-flex e-con e-child\" data-id=\"f16620c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0adea6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"b0adea6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n\r\n<div class=\"main-logo\">\r\n                                           <a href=\"https:\/\/pieandpointer.co.uk\">\r\n                        <span class=\"menu-logo\">Pie & Pointer<\/span><span class=\"menu-logo-cp\">\u00a9<\/span>\r\n                    <\/a>\r\n                    <\/div>\r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    \r\n                    <style>\r\n         .elementor-124 .elementor-element.elementor-element-472a6a9 .hfe-dropdown.menu-is-active{\r\n               overflow:scroll;\r\n               height:400px;\r\n            }\r\n                    .hfe-sub-menu-item{\r\n                        \r\n                        background-color:#6eb3c2!important;\r\n                    }\r\n                    \r\n                    \r\n                    \r\n                    .main-logo a{\r\n    color:#fff;\r\n    font-family:'Plus Jakarta Sans', sans-serif!important;\r\n     margin-top:22px;\r\n     font-size: 30px;\r\n  font-weight: 500;\r\n  letter-spacing: -1px;\r\n     \r\n}\r\n\r\n@media only screen and (max-width: 1024px) {\r\n.mobile-menu {\r\n  position:absolute!important;  \r\n}}\r\n\r\n\r\n.ehf-header #masthead {\r\n  position: fixed!important;\r\n  width: 100%;\r\n  margin-left: auto;\r\n  margin-right: auto;\r\nbackground-color:#132b38;\r\nheight: 90px;\r\n}\r\n.menu-spacer {\r\n    height: 2px;\r\n    width: 30px;\r\n    background-color: #269db9;\r\nmargin-top: 12px;\r\n    margin-bottom: 20px;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 p {\r\n  font-size: 15.4px;\r\n  line-height: 1.6;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n.elementor-204 .elementor-element.elementor-element-ab11f54{\r\n    padding-bottom:0px!important;\r\n}\r\n\r\nul.mega-sub-menu{\r\nmargin-top: 27px;\r\n    min-width: 1380px !important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n        position: fixed!important;\r\n    border-radius: 25px;\r\n    box-shadow: 0 8px 16px -4px rgba(6, 56, 68, .16), 0 0 4px rgba(6, 56, 68, .2);\r\n}\r\n\r\n\r\n.menu-logo-cp {\r\n  font-weight: 600;\r\n  font-size: 25%;\r\n  margin-left: 1px;\r\n  margin-top: 11px;\r\n  color: #fff;\r\n}\r\n\r\n\r\n\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-button{\r\n   background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  box-shadow: 1px 1px 20px rgba(0, 0, 0, .10);\r\n  text-shadow: 1px 1px 15px #269db9; \r\n}\r\n\r\n.contact-menu img{\r\n    background-color: #1d4357;\r\n  border-radius: 5px;\r\n  width: 37px;\r\n  margin-left: 20px;\r\n  margin-right: -20px;\r\n  display: inline-block;\r\n  float:right;\r\n  padding:8px;\r\nmargin-top:-10px;\r\n}\r\n\r\n.btn-text{\r\n  padding-top:10px;\r\n  display:inline-block;\r\n} \r\n\r\n\r\nbody{\r\n   font-family:'Plus Jakarta Sans', sans-serif!important;\r\n}\r\n\r\n.elementor-124 .elementor-element.elementor-element-b5f1ef8 .elementor-nav-menu--dropdown li:not(:last-child){\r\n      display: table;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n    font-weight:500;\r\n}\r\n\r\n.elementor-nav-menu, .elementor-nav-menu li, .elementor-nav-menu ul {\r\n    display: table;\r\n    width: 100%;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 1200px) {\r\n.hamburger-icon{\r\n    display:none;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-item > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-menu-ancestor > a.mega-menu-link, #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item.mega-current-page-ancestor > a.mega-menu-link{\r\n    color:#fff!important;\r\n}\r\n\r\n\r\n .elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    box-shadow: 0px 5px 40px 0px rgb(0 0 0 \/ 6%);\r\n}\r\n\r\n\r\n.chevron::before {\r\n\tborder-style: solid;\r\n\tborder-width: 0.20em 0.20em 0 0;\r\n\tcontent: '';\r\n\tdisplay: inline-block;\r\n\theight: 0.6em;\r\n\tleft: 0.15em;\r\n\tposition: relative;\r\n\ttop: 0.8em;\r\n\ttransform: rotate(-45deg);\r\n\tvertical-align: top;\r\n\twidth: 0.6em;\r\n  color:#269db9;\r\n}\r\n\r\n.chevron.right:before {\r\n\tleft: 4px;\r\n\ttransform: rotate(45deg);\r\n}\r\n\r\n.right{\r\n    float:none!important;\r\n}\r\n\r\n@media only screen and (max-width:1025px){\r\n\r\n.chevron {\r\n\tdisplay:none\r\n}}\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*text color start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link{\r\n    color:#fff;\r\n}\r\n\/*text color end*\/\r\n\r\n\r\n\/*desktop hide start*\/\r\n@media only screen and (min-width:1200px){\r\n    .mobile-nav{\r\n        display:none;\r\n}\r\n  li#mega-menu-item-284.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-288.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}\r\n    li#mega-menu-item-107.mega-mobile-menu.mega-menu-item{\r\n      display:none!important;\r\n}}\r\n\/*desktop hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\/*mobile hide start*\/\r\n@media only screen and (max-width:1199px){\r\n    #mega-menu-wrap-menu-1{\r\n    display:none;\r\n    \r\n}\r\n li.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-20314{\r\n      display:none!important;\r\n}\r\n\r\nli.menu-test.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-19228{\r\n      display:none!important;\r\n\r\n}\r\n li#mega-menu-item-19228.mega-menu-test.mega-menu-item{\r\n      display:none!important;\r\n}\r\n\r\n    li#mega-menu-item-20314.menu-test.mega-menu-item{\r\n      display:none!important;\r\n    }}\r\n\/*mobile hide end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*z-index and box-shadow start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n      box-shadow:0px 25px 40px 0px rgb(0 0 0 \/ 20%);\r\nborder-radius:15px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    z-index:99999999;\r\n}\r\n\/*z-index and box-shadow end*\/\r\n\r\n\r\n\r\n\/*button start*\/\r\n@media only screen and (max-width:699px){\r\n  .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\npadding:0px;\r\n        \r\n    }}  \r\n\r\n@media only screen and (max-width:1230px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n  padding: 16px 30px 14px 30px;  \r\n   font-size:17px!important;\r\n}}\r\n\r\n@media only screen and (max-width: 699px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-button{\r\n font-size:14px!important;\r\npadding: 15px 14px 15px 14px!important;\r\n    \r\n}}\r\n@media only screen and (max-width: 1230px) {\r\n.elementor-button .elementor-align-icon-right{\r\n    display:none;\r\n}}\r\n\r\n\/*button end*\/\r\n\r\n\r\n\r\n\r\n\/*menu width start*\/\r\n@media only screen and (min-width:2000px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.elementor-section.elementor-section-boxed > .elementor-container{\r\n    max-width:1380px!important;\r\n}}\r\n@media (max-width: 767px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e {\r\n    width: 100%!important;\r\n}}\r\n\/*menu width end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*mega menu styles start*\/\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n    background:transparent!important;\r\n}\r\n  \r\n  #mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n      padding:0;\r\n  }\r\n  \r\n\r\n  \r\n  .mega-sub-menu{\r\n      margin-top:32px;\r\n  }\r\n\r\n\r\n    li#mega-menu-item-19274.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19274.left-section-menu{\r\n        \r\n        width:33%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    }\r\n\r\n    li#mega-menu-item-20335.mega-left-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20335.left-section-menu{\r\n        \r\n        width:24%!important;\r\n        float:left!important;\r\n          padding-top:0px!important;\r\n             \r\n    \r\n    }\r\n    \r\n    \r\n    \r\n    li#mega-menu-item-19254.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-19254.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:33%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n\r\n    li#mega-menu-item-20338.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20338.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\nli#mega-menu-item-20344.mega-right-section-menu.mega-menu-item.mega-menu-item-type-custom.mega-menu-item-object-custom.mega-menu-item-has-children.mega-menu-item-20344.right-section-menu\r\n    \r\n    {\r\n          \r\n        width:24%!important;\r\n        float:right!important;\r\n          padding-top:0px!important;\r\n            \r\n    \r\n    }\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item-has-children li.mega-menu-item-has-children>a.mega-menu-link>span.mega-indicator{\r\n    display:none;\r\n}\r\n\r\n\r\n\r\n li#mega-menu-item-19254.mega-left-menu-col.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-19254.left-menu-col{\r\n     \r\n }\r\n\r\n.mega-current-menu-parent > a + ul.mega-sub-menu {\r\n  display: flex !important;\r\n  flex-wrap: wrap;\r\n\r\n}\r\n\r\n\/*.mega-current-menu-parent > a + ul.mega-sub-menu > li {*\/\r\n\/*  width: 20% !important;*\/\r\n\/*}*\/\r\n\r\n\r\n.mega-menu-item-has-children > a + ul.mega-sub-menu > li > a + ul.mega-sub-menu {\r\n  opacity: 1 !important;\r\n  visibility: inherit !important;\r\n  position: inherit !important;\r\n}\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 li.mega-menu-item > ul.mega-sub-menu {\r\n    display: block !important;\r\n}\r\n\r\n.mega-menu-menu-1-mobile-open {\r\n    overflow: hidden;\r\n}\r\n\r\n\r\n\r\n\r\n@media (max-width: 767px) {\r\n#mega-menu-menu-1 {\r\n    height: 400px !important;\r\n    overflow: auto !important;\r\n}}\r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        padding:0px!important;\r\n    margin:0px;\r\n}\r\n\r\n@media only screen and (min-width:2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:28px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu {\r\n    margin-top:27px;\r\n    max-width: 1380px!important;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){\r\n    .first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14406{\r\n    display:none!important;\r\n}}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:hover > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"].mega-no-js li.mega-menu-item:focus > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-toggle-on > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu.mega-toggle-on ul.mega-sub-menu{\r\n       \r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1{\r\n    text-align:right;\r\n}\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link ul.mega-sub-menu {\r\n    color:#000!important;\r\n} \r\n\r\n\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-megamenu > ul.mega-sub-menu, #mega-menu-wrap-menu-1 #mega-menu-menu-1[data-effect=\"fade_up\"] li.mega-menu-item.mega-menu-flyout ul.mega-sub-menu{\r\n    transform:none;\r\n    transition:none;\r\n}\r\n\r\n\r\n@media only screen and (min-width: 2000px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:16px; \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:16px; \r\n    }}\r\n    \r\n    @media only screen and (max-width: 1999px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    @media only screen and (max-width: 1710px){\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item a.mega-menu-link{\r\n font-size:15px;  \r\n    }\r\n       #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-item > a.mega-menu-link{\r\n        font-size:15px; \r\n    }}\r\n    \r\n    \r\n    a.mega-menu-link:hover{\r\n    background-color:transparent;\r\n    box-shadow:none!important;\r\n}\r\n\r\n    \r\n    li#mega-menu-item-14341.mega-intranet-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14341.intranet-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n             padding-left:50px!important;\r\n        \r\n        \r\n    }\r\n    \r\n        li#mega-menu-item-14232.mega-process-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14232.process-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n          \r\n        \r\n        \r\n    }\r\n    \r\n            li#mega-menu-item-14235.mega-knowledge-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-has-children.mega-menu-item-14235.knowledge-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n          padding-top:50px!important;\r\n         \r\n        \r\n        \r\n    }\r\n    \r\n    \r\n         li#mega-menu-item-14234.mega-customapp-menu.mega-menu-item.mega-menu-item-type-post_type.mega-menu-item-object-page.mega-menu-item-14234.customapp-menu{\r\n        width:20%!important;\r\n        float:left!important;\r\n        padding-top:50px!important;\r\n            \r\n   \r\n        \r\n    }\r\n    \r\n    #mega-menu-wrap-menu-1 #mega-menu-menu-1 > li.mega-menu-flyout ul.mega-sub-menu li.mega-menu-item ul.mega-sub-menu{\r\n        box-shadow:none!important;\r\n        background-color:none;\r\n    }\r\n\r\n#mega-menu-wrap-menu-1 #mega-menu-menu-1>li.mega-menu-item>a.mega-menu-link:hover{\r\n    color:#fff;\r\n}\r\n\/*mega menu styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block2{\r\n    float:left;\r\n        width:28%;\r\n\r\n}\r\n\r\n.first-col-block-upper{\r\n background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\ncolor:#fff;\r\nborder-radius: 15px 0px 0px 0px;\r\n}\r\n\r\n\r\n.first-col-block-lower{\r\n background:linear-gradient(0deg, #132b38 0%, #025269 140%);\r\ncolor:#fff;\r\nborder-radius: 0px 0px 0px 15px;\r\n}\r\n\r\n\r\n   \r\n\r\n\r\n\/*menu structure styles start*\/\r\n\r\n@media only screen and (min-width:2000px){\r\n  \r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n    padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 20px 0px 40px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding: 0px 40px 0px 20px;\r\n    float:right;\r\n}\r\n\r\n\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:40px;\r\n    margin-bottom:45px;\r\n\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n\r\n}\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 40px;\r\n\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 40px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n\r\n\r\n\r\n  @media only screen and (max-width:1999px){\r\n.left-menu-col{\r\n width:33%;\r\n    display:table;\r\n   padding: 0px 25px 0px 50px;\r\n    float:left;\r\n}\r\n\r\n\r\n.left-menu-col2{\r\n width:24%;\r\n    display:table;\r\n  padding: 35px 40px 40px 50px;\r\n    float:left;\r\n}\r\n\r\n.left-menu-col1{\r\n width:24%;\r\n    display:table;\r\n  padding: 10px 30px 50px 50px;\r\n    float:left;\r\n}\r\n\r\n.right-menu-col{\r\n width:33%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.right-menu-col2{\r\n width:24%;\r\n    display:table;\r\n    padding:0px 50px 0px 25px;\r\n    float:right;\r\n}\r\n\r\n.first-col-block-upper, .first-col-block-lower{\r\npadding:49px;\r\n}\r\n.top-level-section{\r\n    width:67%;\r\n    display:table;\r\n    background-color:#eee;\r\n    padding:50px;\r\n    margin-bottom:45px;\r\n}\r\n.top-level-section2{\r\n    width:72%;\r\n    display:table;\r\n    background-color:#e6ebef;\r\n    padding:55px 50px 41px 50px;\r\n    margin-bottom:45px;\r\nborder-radius: 0px 15px 0px 0px;\r\n}\r\n\r\n.sub-menu-left{\r\n   width:100%;\r\n    display:table;\r\n    float:left;  \r\n    padding:0px 20px 0px 50px;\r\n}\r\n.sub-menu-right{\r\n   width:100%;\r\n    display:table;\r\n    float:right;  \r\n    padding:0px 40px 0px 20px;\r\n}\r\n.bt-left-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 50px;\r\n    font-weight:700;\r\n}\r\n\r\n.bt-right-menu-col{\r\n width:100%;\r\n    display:table;\r\n    padding: 0px 0px 0px 20px;\r\n       font-weight:700;\r\n\r\n}}\r\n\r\n.menu-col-title{\r\nmargin-top: 5px;\r\n    font-weight: 600;\r\n    font-size: 18px;\r\n    letter-spacing: normal;\r\n    color: #269db9;\r\n}\r\n\r\n.menu-col-tx{\r\nmargin-top:10px;\r\nmargin-bottom:20px!important;\r\ncolor:#132b38;;\r\nfont-size:16px;\r\n}\r\n\r\n\r\n\r\n.left-menu-col img, .right-menu-col img, .left-menu-col2 img, .right-menu-col2 img{\r\n    width:35px;margin-right:12px;margin-bottom: -6px;\r\n}\r\n\r\n\r\n.sub-menu-left:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-left img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n}\r\n\r\n\r\n\r\n.sub-menu-right:hover{\r\n    color:#269db9;\r\n}\r\n\r\n.sub-menu-right img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n.nav-find-out-top{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out{\r\n    color:#132b38!important;\r\n    font-weight:600!important;\r\n}  \r\n\r\n.nav-find-out-top:hover{\r\n    color:#132b38!important;\r\n}\r\n\r\n.nav-find-out:hover{\r\n      color:#132b38!important;\r\n}\r\n\r\n.nav-find-out img{\r\n    width:35px;\r\n        margin-bottom: -10px;\r\n    margin-left: 6px;\r\n}\r\n\r\n.nav-find-out-top img{\r\nwidth: 9px;\r\n    margin-bottom: -3px;\r\n    margin-left: 6px;\r\n    \r\n}\r\n\r\n.nav-title-menu{\r\n    font-size:25px;\r\n    color:#269db9;\r\n    font-weight:600;\r\n    padding:0;\r\n}\r\n\r\n.menu-btn-tx{\r\n    margin-top: 3px;\r\n    display: inline-block;\r\n}\r\n\r\n.first-col-btn{\r\nbackground-color: #1d4357;\r\n  color: #fff;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n  \r\n}\r\n\r\n.first-col-btn:hover{\r\nbackground-color: #1d4357;\r\n    color: #fff;\r\n}\r\n\r\n.first-col-btn img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n.first-col-btn2{\r\nbackground-color: #fff;\r\n  color: #000;\r\npadding: 7px 14px 7px 25px;\r\n    border-radius: 5px;\r\n    display: inline-block;\r\n    font-size: 15px;\r\n    font-weight: 600;\r\n    letter-spacing: 0;\r\n    line-height: 30px;\r\n}\r\n\r\n.first-col-btn2:hover{\r\nbackground-color: #fff\r\n  color: #1d4357;\r\n}\r\n\r\n.first-col-btn2 img {\r\n    padding: 8px;\r\n    width: 37px;\r\n    display: inline-block;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n.first-col-block .nav-title-menu{\r\n    font-size:30px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}\r\n\r\n.first-col-block p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n@media only screen and (min-width: 1400px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size:26px;\r\n    color:#fff;\r\n    font-weight:500;\r\n    padding:0;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1399px) {\r\n.first-col-block2 .nav-title-menu{\r\n    font-size: 20px;\r\n    color:#fff;\r\nfont-weight:600;\r\n    padding:0;\r\n}}\r\n\r\n.first-col-block2 p{\r\n    margin-top:20px;\r\n    margin-bottom:40px!important;\r\n}\r\n\r\n.top-level-section p{\r\n     color:#000;margin-top:20px;font-weight:400;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n\r\n\r\n.top-level-section2 p{\r\n     color:#000;margin-top:25px;font-weight:500;\r\n     margin-bottom:0px!important;\r\n}\r\n\r\n   \r\n    \r\n@media only screen and (min-width:1200px){    \r\n    .top-menu-level{\r\n    color:#269db9!important;\r\n    font-weight:500;\r\n}\r\n\r\n.first-col-block{\r\n    background-color: #269db9;\r\n    float:left;\r\n    padding:50px;\r\n        width:33%;\r\n    color:#fff;\r\n}\r\n\r\n.first-col-block img{\r\n    width:100%;\r\n    float:left;\r\n\r\n}\r\n\r\n\r\n\r\n\r\n.first-col{\r\n    background-color: #269db9;\r\n    width:50%;\r\n    float:left;\r\n    padding:50px 50px 210px 50px;\r\n    color:#fff;\r\nfont-size:26px;\r\n}\r\n\r\n.first-col img{\r\n    width:250px;\r\n    float:left;\r\n    padding-right:50px;\r\n\r\n}\r\n.sub-menu-first{\r\n        width:50%;\r\n    float:right;\r\n    padding-top:50px;\r\n        padding-left: 50px;\r\n    \r\n}    \r\n.sub-menu{\r\n    width:50%;\r\n    float:right;\r\n        padding-top:30px;\r\n    padding-left: 50px;\r\n}\r\n\r\n.menu-section{\r\n   display: table;\r\n    font-size: 17px;\r\n    line-height: 1.6;\r\n    padding-top: 20px;\r\n    \r\n    \r\n}\r\n\r\n    \r\n.dashicons.dashicons-arrow-down-alt2.before-menu-image-icons{\r\n    margin-top:10px;\r\nmargin-left:-8px;\r\n}}\r\n  \r\n\r\n\r\n@media only screen and (min-width:2000px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n@media only screen and (max-width:1999px){\r\n.first-col-block2{\r\n        border-radius: 15px 0px 0px 15px;\r\n}\r\n.left-menu-col2, .right-menu-col2{\r\nmin-height:0px;\r\n}}\r\n\r\n\r\n\r\n@media only screen and (max-width:1800px){\r\n.first-col-block2{\r\nmin-height:550px;\r\n        border-radius: 15px 0px 0px 15px;\r\n}}\r\n\r\n\/*menu structure styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\/*responsive styles start*\/\r\n\r\n.elementor-nav-menu li {\r\n    height:60px;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item{\r\n    padding-left:0;\r\n    padding-right:10;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main .elementor-item.elementor-item-active{\r\n    font-weight:400;\r\n}\r\n\r\n\r\n\r\n@media only screen and (min-width: 1024px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-left: 20px;\r\n    padding-right: 70px;\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: auto;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:20px;\r\n}}\r\n\r\n\r\n@media only screen and (max-width: 1023px) {\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown a {\r\n    padding-top: 20px;\r\n    padding-bottom: 20px;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--dropdown li:not(:last-child){\r\n       height: 60px;\r\n    display: table;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    margin-top:24px!important;\r\n    box-shadow: 0 2px 4px 0 #150A19;\r\n    padding-bottom:0px;\r\n}}\r\n\r\n.elementor-nav-menu--dropdown.elementor-nav-menu__container .elementor-sub-item{\r\n    background-color:#fff;\r\n    border-bottom:1px solid #1d4357;\r\n}\r\n@media only screen and (max-width:799px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu--main>.elementor-nav-menu>li>.elementor-nav-menu--dropdown, .elementor-17071 .elementor-element.elementor-element-5b2cdf4e .elementor-nav-menu__container.elementor-nav-menu--dropdown{\r\n    overflow-y:scroll!important;\r\n}\r\n\r\n\r\n.menu-item a img, img.menu-image-title-after, img.menu-image-title-before, img.menu-image-title-above, img.menu-image-title-below, .menu-image-hover-wrapper .menu-image-title-above{\r\n    display:none!important;\r\n}}\r\n\r\n@media only screen and (max-width:1199px){  \r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14342{\r\n      display:none!important;\r\n}\r\n\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14417{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14407{\r\n      display:none!important;\r\n}\r\n.first-col-image.menu-item.menu-item-type-custom.menu-item-object-custom.menu-item-14221{\r\n      display:none!important;\r\n}}\r\n@media only screen and (max-width:699px){\r\n.elementor-17071 .elementor-element.elementor-element-5b2cdf4e{\r\n    width:15%;\r\n}}\r\n\r\n\/*responsive styles end*\/\r\n\r\n\r\n\r\n\r\n\r\n\r\n.sbv-left {\r\n    width: 61%;\r\n    float: left;\r\n}\r\n\r\n.sbv-right {\r\n    width: 35%;\r\n    float: right;\r\n    margin-top: -5px;\r\n    margin-right: 8px;\r\n}\r\n\r\n.sbv-right img {\r\n    border-radius: 15px;\r\n    margin-left: 4%;\r\n}\r\n\r\n\r\nheader {\r\n  position: relative;\r\n}\r\n\r\nul.mega-sub-menu {\r\n  width: 100% !important;\r\n  left: 0 !important;\r\n  right: 0 !important;\r\nborder-radius: 15px;\r\n}\r\n\r\nheader .elementor-container {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-column {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wrap {\r\n  position: static !important;\r\n}\r\n\r\nheader .elementor-widget-wp-widget-maxmegamenu {\r\n  position: static !important;\r\n}\r\n\r\n\r\nheader ul.mega-menu {\r\n  position: static !important;\r\n}\r\n\r\nheader li.mega-menu-item {\r\n  position: static !important;\r\n}\r\n\r\nheader .mega-menu-wrap {\r\n  position: static !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce2ba8 e-con-full mobile-menu e-flex e-con e-child\" data-id=\"dce2ba8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472a6a9 elementor-widget-mobile__width-initial elementor-hidden-desktop hfe-submenu-icon-classic elementor-widget-tablet_extra__width-initial elementor-absolute hfe-nav-menu__align-left hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"472a6a9\" data-element_type=\"widget\" data-settings=\"{&quot;dropdown_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;5&quot;,&quot;right&quot;:&quot;5&quot;,&quot;bottom&quot;:&quot;5&quot;,&quot;left&quot;:&quot;5&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;0&quot;,&quot;right&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;,&quot;left&quot;:&quot;0&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-classic\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-472a6a9\" class=\"hfe-nav-menu\"><li id=\"menu-item-639\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Who we help<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-678\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/founders\/\" class = \"hfe-sub-menu-item\">Founders<\/a><\/li>\n\t<li id=\"menu-item-679\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/marketing-leadership\/\" class = \"hfe-sub-menu-item\">Marketing Leadership<\/a><\/li>\n\t<li id=\"menu-item-680\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/venture-capitalists\/\" class = \"hfe-sub-menu-item\">Venture Capitalists<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-640\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a href=\"#\" class = \"hfe-menu-item\">Fractional Partner<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-675\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/what-is-a-fractional-marketing-partner\/\" class = \"hfe-sub-menu-item\">What is a fractional marketing partner?<\/a><\/li>\n\t<li id=\"menu-item-676\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-cmo\/\" class = \"hfe-sub-menu-item\">Fractional CMO<\/a><\/li>\n\t<li id=\"menu-item-677\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/fractional-marketing-team\/\" class = \"hfe-sub-menu-item\">Fractional marketing team<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-641\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/services\/\" class = \"hfe-menu-item\">Services<\/a><\/li>\n<li id=\"menu-item-642\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-643\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/success-stories\/\" class = \"hfe-menu-item\">Success Stories<\/a><\/li>\n<li id=\"menu-item-644\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/piperline.io\/book-intro-call\/\" class = \"hfe-menu-item\">Book intro call<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca091 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra elementor-widget elementor-widget-maxmegamenu\" data-id=\"9bca091\" data-element_type=\"widget\" data-widget_type=\"maxmegamenu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mega-menu-wrap-menu-1\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-menu-1\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover_intent\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"slide_right\" data-effect-speed-mobile=\"200\" data-panel-width=\"body\" data-panel-inner-width=\"#mega-menu-wrap-menu-1\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"1024\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-102 menu-test\" id=\"mega-menu-item-102\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-265 first-col-image\" id=\"mega-menu-item-265\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-266\" id=\"mega-menu-item-266\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We help B2B tech and SaaS brands achieve their business growth goals.<span><p>We are a digital marketing partner that specialises in helping B2B tech and SaaS businesses generate pipeline, maximise revenue and drive growth.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Find out more about our fractional marketing services<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/img\/pages\/hp-img1-piperline.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-267\" id=\"mega-menu-item-267\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Founders<\/span><p class=\"menu-col-tx\">For tech founders looking to generate leads, revenue and scalable growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-268\" id=\"mega-menu-item-268\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Marketing Leadership<\/span><p class=\"menu-col-tx\">For marketing leaders looking for tech marketing expertise to deliver impactful results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-269\" id=\"mega-menu-item-269\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Venture Capitalists<\/span><p class=\"menu-col-tx\">For VC's looking to propel your investment forward and drive measurable results.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-105\" id=\"mega-menu-item-105\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\" aria-expanded=\"false\" tabindex=\"0\">Fractional partner <img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-547 first-col-image\" id=\"mega-menu-item-547\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-548\" id=\"mega-menu-item-548\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><div class=\"top-level-section2\"> <div class=\"sbv-left\"><span class=\"nav-title-menu\">We provide senior marketing leadership and a team of specialists on a fractional basis.<span><p>You get the strategic power and expertise of a full marketing function, without the long-term commitment, risk, or cost of building one in-house.<\/p><a href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><p class=\"nav-find-out-top\">Read more about Pie & Pointer fractional marketing<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/a><\/div> <div class=\"sbv-right\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/fractional-team-menu.jpg\"><\/div> <\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-549\" id=\"mega-menu-item-549\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/what-is-a-fractional-marketing-partner\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| What is fractional marketing?<\/span><p class=\"menu-col-tx\">Find out how fractional marketing partnerships provide impact.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-550\" id=\"mega-menu-item-550\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-cmo\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional CMO<\/span><p class=\"menu-col-tx\">CMO-level marketing leadership that unlocks and accelerates business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-551\" id=\"mega-menu-item-551\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/fractional-marketing-team\/\"><span class=\"left-menu-col1\"><span class=\"menu-col-title\">| Fractional marketing team<\/span><p class=\"menu-col-tx\">Specialist B2B Tech and SaaS marketing team, instantly and flexibly, without the overheads.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-menu-test mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-103 menu-test\" id=\"mega-menu-item-103\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Services<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/arrow-down-wh.png\" style=\"margin-left:5px;width:11px;margin-top:19px;position:absolute;\"><span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-first-col-image mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-277 first-col-image\" id=\"mega-menu-item-277\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\"><div class=\"first-col-block2\"><a href=\"https:\/\/pieandpointer.co.uk\/startup-package\/\"><div class=\"first-col-block-upper\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/layers.png\">Startup package.<\/span><p>Generate qualified pipeline for your startup using proven growth strategies.<\/p><div class=\"first-col-btn\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow-wh.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><a href=\"https:\/\/pieandpointer.co.uk\/growth-engine\/\"><div class=\"first-col-block-lower\"><span class=\"nav-title-menu\"><img decoding=\"async\" style=\"width:35px;margin-right:20px;margin-bottom:-10px;\" src=\"https:\/\/pieandpointer.co.uk\/assets\/img\/growth-engine.png\">Growth engine.<\/span><p>Unlocking sustainable growth through integrated and data-driven strategies.<\/p><div class=\"first-col-btn2\"><span class=\"menu-btn-tx\">Find out more<\/span><img decoding=\"async\" src=\"https:\/\/www.pieandpointer.co.uk\/assets\/icons\/right-arrow.png\" style=\"float:right;\" loading=\"lazy\"><\/div><\/div><\/a><\/div><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-553\" id=\"mega-menu-item-553\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Strategy<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Smash your business goals with intelligent, big picture strategies that delivers real ROI and business growth.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-279\" id=\"mega-menu-item-279\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Web design<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Build a robust website foundation that is CX and UX optimised and engineered for customer-generation.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-280\" id=\"mega-menu-item-280\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Content and CRO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Optimise every stage of the sales funnel with engaging content and CRO strategies that maximise conversion.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-281\" id=\"mega-menu-item-281\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">SEO<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Achieve maximum search engine visibility for relevant, high-intent keywords, effectively driving qualified organic traffic at scale.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-282\" id=\"mega-menu-item-282\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Paid media<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Implement data-driven paid media strategies that are customer-generation focused and designed to maximise ROI.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-283\" id=\"mega-menu-item-283\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\"><span class=\"left-menu-col2\"><span class=\"menu-col-title\">Organic social<\/span><div class=\"menu-spacer\"><\/div><p class=\"menu-col-tx\">Foster meaningful connections and elevate your brand by building authentic relationships through organic social media.<\/p><p class=\"nav-find-out\">Find out more<span class=\"chevron right\" style=\"top:-5px!important;position:relative;\"><\/span><\/p><\/span><\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-align-bottom-left mega-menu-flyout mega-menu-item-284 mobile-menu\" id=\"mega-menu-item-284\"><a class=\"mega-menu-link\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\">Who we help<span class=\"mega-indicator\" aria-hidden=\"true\"><\/span><\/a>\n<ul class=\"mega-sub-menu\">\n<li class=\"mega-intranet-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-285 intranet-menu\" id=\"mega-menu-item-285\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/founders\/\">Founders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-286\" id=\"mega-menu-item-286\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/marketing-leadership\/\">Marketing leaders<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-287\" id=\"mega-menu-item-287\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/venture-capitalists\/\">Venture Capitalists<\/a><\/li><\/ul>\n<\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-288 mobile-menu\" id=\"mega-menu-item-288\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/services\/\" tabindex=\"0\">Services<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-104\" id=\"mega-menu-item-104\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/about\" tabindex=\"0\">About<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-106\" id=\"mega-menu-item-106\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/success-stories\/\" tabindex=\"0\">Success stories<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-536\" id=\"mega-menu-item-536\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/news\/\" tabindex=\"0\">Insights<\/a><\/li><li class=\"mega-mobile-menu mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-align-bottom-left mega-menu-flyout mega-menu-item-107 mobile-menu\" id=\"mega-menu-item-107\"><a class=\"mega-menu-link\" href=\"https:\/\/pieandpointer.co.uk\/\" tabindex=\"0\">Book intro call<\/a><\/li><\/ul><button class='mega-close' aria-label='Close'><\/button><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31e1dc6 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"31e1dc6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64e1a5d e-con-full e-flex e-con e-child\" data-id=\"64e1a5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd12e1 contact-menu elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4cd12e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\" id=\"book-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span class=\"btn-text\">Book intro call<img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/right-arrow-wh.png\" \/><\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26b74 e-con-full elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-tablet_extra e-flex e-con e-child\" data-id=\"ed26b74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64c81 elementor-widget elementor-widget-html\" data-id=\"ea64c81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"hamburger-icon\"><a href=\"https:\/\/pieandpointer.co.uk\/\"><img decoding=\"async\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/menu-icon.png\" style=\"width:70%;margin-left:30%;margin-top: 5px;\"><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34a040d3 e-flex e-con-boxed e-con e-parent\" data-id=\"34a040d3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31bebb25 e-con-full e-flex e-con e-child\" data-id=\"31bebb25\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ec1f5d9 e-con-full e-flex e-con e-child\" data-id=\"ec1f5d9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd98e9b e-grid e-con-full e-con e-child\" data-id=\"cd98e9b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21cdf54 e-con-full e-flex e-con e-child\" data-id=\"21cdf54\" data-element_type=\"container\" id=\"top-box-block\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-5d0daf4 e-con-full e-flex e-con e-child\" data-id=\"5d0daf4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pieandpointer.co.uk\/news\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c9dd5 elementor-widget elementor-widget-text-editor\" data-id=\"d2c9dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>News and insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-7034c3f elementor-widget elementor-widget-heading\" data-id=\"7034c3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why your tech company needs a specialised B2B tech marketing agency<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edbc9a5 elementor-widget elementor-widget-text-editor\" data-id=\"edbc9a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover why partnering with a specialised B2B tech marketing agency is crucial for enhancing brand visibility, driving growth, and achieving measurable ROI in the competitive landscape of the technology industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de77dc0 elementor-widget elementor-widget-text-editor\" data-id=\"de77dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published: 17 July 2024 | By Pie &amp; Pointer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff4dc6 elementor-widget__width-initial elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"bff4dc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"585\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/Why-your-tech-company-needs-a-B2B-tech-marketing-agency.webp\" class=\"attachment-full size-full wp-image-1111\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/Why-your-tech-company-needs-a-B2B-tech-marketing-agency.webp 680w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/Why-your-tech-company-needs-a-B2B-tech-marketing-agency-300x258.webp 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ac38c9 e-flex e-con-boxed e-con e-parent\" data-id=\"66ac38c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a9da518 e-grid e-con-full e-con e-child\" data-id=\"5a9da518\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a4aa710 e-con-full e-flex e-con e-child\" data-id=\"5a4aa710\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-626aa3e0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"626aa3e0\" data-element_type=\"container\" id=\"left-block-fixed\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7233461c elementor-widget elementor-widget-image\" data-id=\"7233461c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/b2b-tech-marketing-strategy.webp\" class=\"attachment-full size-full wp-image-807\" alt=\"\" srcset=\"https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/b2b-tech-marketing-strategy.webp 1380w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/b2b-tech-marketing-strategy-300x200.webp 300w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/b2b-tech-marketing-strategy-1024x683.webp 1024w, https:\/\/pieandpointer.co.uk\/news\/wp-content\/uploads\/2025\/08\/b2b-tech-marketing-strategy-768x512.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465a53e3 elementor-widget elementor-widget-heading\" data-id=\"465a53e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4b20c4 elementor-widget elementor-widget-html\" data-id=\"7a4b20c4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"links\">\n\n     <a href=\"#section1\"><h3>Understanding the Role of a Technology Marketing Agency<\/h3><\/a>  \n    \n    \n    <a href=\"#section2\"><h3>Benefits of Partnering with a Tech Marketing Agency<\/h3><\/a>\n<a href=\"#section3\"><h3>Choosing the Right Technology Marketing Agency<\/h3><\/a>\n\n<a href=\"#section4\"><h3>Conclusion<\/h3><\/a>\n\n\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a7fdd elementor-widget elementor-widget-html\" data-id=\"b9a7fdd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#left-block-fixed{\nposition: sticky !important;\n  float: left;\n  min-height: 600px;\n  top: 0;\n}\n     #right-grid{\n        float:right;\n        position:relative;\n    }   \n    \n#top-box-block{\n    background:    linear-gradient(10deg, rgb(38, 157, 185) -5%, rgb(19, 43, 56) 25%, rgb(19, 43, 56) 100%)!important;\n}    \n    \n    .links{\n        margin-top:-20px;\n        padding:0px 30px 30px 30px;\n    }\n    \n    .links h3{\n        font-size:16px;\n    }\n    \n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7389c84 e-con-full e-flex e-con e-child\" data-id=\"7389c84\" data-element_type=\"container\" id=\"right-grid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6942d41b elementor-widget elementor-widget-text-editor\" data-id=\"6942d41b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"section1\"><strong>Understanding the role of a technology marketing agency<\/strong><\/h2>\nA technology marketing agency specialises in crafting strategies and executing campaigns that resonate with tech-savvy audiences. Whether your company operates in SaaS, AI, cybersecurity, or any other tech sector, these agencies possess the industry expertise and insights needed to drive growth and maximize ROI.\n<h2 id=\"section2\"><strong>Benefits of partnering with a tech marketing agency<\/strong><\/h2>\n<strong>Industry expertise and insights<\/strong>: A specialised tech marketing agency understands the nuances of the tech industry. They stay updated with the latest trends, technologies, and market shifts, allowing them to develop strategies that align with your company\u2019s goals and target audience.\n\n<strong>Tailored strategies for B2B tech marketing<\/strong>: Marketing technology products and services to businesses (B2B) requires a different approach compared to consumer-focused marketing (B2C). A tech marketing agency can tailor their strategies to address the unique challenges and opportunities within the B2B tech sector, including lead generation, account-based marketing (ABM), and enterprise sales cycles.\n\n<strong>Advanced digital marketing techniques<\/strong>: Tech companies often rely heavily on digital channels to reach their audience. A specialised agency can leverage advanced digital marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, and marketing automation to enhance visibility, drive traffic, and generate qualified leads.\n\n<strong>Enhanced brand positioning and thought leadership<\/strong>: Building a strong brand presence and establishing thought leadership in the tech industry requires strategic positioning and compelling storytelling. A tech marketing agency can help articulate your company\u2019s value proposition, differentiate your offerings from competitors, and position your brand as a leader in the industry.\n\n<strong>Measurable results and ROI<\/strong>: Effective marketing campaigns are backed by data-driven insights and measurable results. A specialised agency employs analytics tools and performance metrics to track campaign effectiveness, optimize strategies in real-time, and deliver measurable ROI for your marketing investments.\n<h2 id=\"section3\"><strong>Choosing the right technology marketing agency<\/strong><\/h2>\nWhen selecting a tech marketing agency, consider factors such as industry experience, track record of success with similar tech clients, range of services offered, and alignment with your company\u2019s culture and values. Look for agencies that demonstrate creativity, innovation, and a deep understanding of both technology and marketing principles.\n<h2 id=\"section4\"><strong>Conclusion<\/strong><\/h2>\nIn conclusion, partnering with a specialised marketing agency dedicated to the tech industry can provide your company with a competitive edge, accelerate growth, and enhance brand visibility in a crowded marketplace. By leveraging their expertise, tailored strategies, and advanced digital marketing techniques, you can effectively reach and engage your target audience, drive conversions, and achieve sustainable business success.\n\nIf you&#8217;re ready to take your tech company\u2019s marketing efforts to the next level, consider the benefits of collaborating with a trusted tech marketing agency that shares your vision for innovation and growth.\n\n<strong>Ready to explore how Pie &#038; Pointer can support your company\u2019s marketing goals?\u00a0<a style=\"color: #269db9!important;\" href=\"https:\/\/pieandpointer.co.uk\/book-intro-call\/\">Book a call today<\/a>\u00a0to schedule a consultation and discover the difference specialised expertise can make.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669c6006 e-con-full e-flex e-con e-parent\" data-id=\"669c6006\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-184d4c05 e-con-full e-flex e-con e-child\" data-id=\"184d4c05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4de8d905 elementor-widget elementor-widget-shortcode\" data-id=\"4de8d905\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137\" class=\"elementor elementor-137\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5614cda e-con-full e-flex e-con e-parent\" data-id=\"5614cda\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7848709 e-flex e-con-boxed e-con e-child\" data-id=\"7848709\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ef176 e-grid e-con-full e-con e-child\" data-id=\"c1ef176\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2554042 e-con-full e-flex e-con e-child\" data-id=\"2554042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8324 elementor-widget elementor-widget-heading\" data-id=\"ead8324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to start your business growth journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2ec9 elementor-widget elementor-widget-text-editor\" data-id=\"b7a2ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Book your free intro call with a B2B tech and SaaS marketing specialist today\u2026<\/strong><br \/><br \/><br \/>To get started, simply pick a time and date on the calendar to schedule your intro call with one of our experts.<br \/><br \/><br \/><span style=\"color: #269db9;\"><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/span><br \/><br \/><br \/><\/p><ul><li>Alignment around your current pain points and goals<\/li><li>Overview of strategies specific to your market<\/li><li>Initial conversations around capabilities, scope of work and pricing.<\/li><li>No obligation or commitment.<\/li><\/ul><p><br \/>We look forward to speaking with you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456eb92 e-con-full e-flex e-con e-child\" data-id=\"456eb92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99be670 elementor-widget elementor-widget-html\" data-id=\"99be670\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- section 2 box right start -->        \n  <div class=\"contact-us-right\">\n      \n      <div class=\"contact-block-form\">\n          \n          \n          \n      <div class=\"step-stages\">\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">YOUR INFO<\/span>\n<\/div>\n\n\n\n\n<span class=\"line\"><\/span>\n\n<div class=\"point\">\n<span class=\"point1-title\">.<\/span>\n<span class=\"point2-title\">SELECT TIME<\/span>\n<\/div>\n\n<\/div>\n\n\n\n\n\n\n\n      <div class=\"contact-boxes\">\n          \n \n             <!-- 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more<\/span><\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-tech-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why your tech company needs a specialised B2B tech marketing agency - Pie &amp; Pointer News and Insights<\/title>\n<meta name=\"description\" content=\"Discover why partnering with a specialised B2B tech marketing agency is crucial for driving growth, and achieving measurable ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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